Kuanzhai Alley, known for its historical architecture form for being the last relic of ancient Chengdu, it has been the epitome associated with the continuation of history and also a rare example of northern Hutong culture applied in the south. From the residence for military in Qing Dynasty to the modern culture-infused business district, Kuanzhai alley has always been an embodiment that embraces the contemporary trends and fosters a view towards the future.
▼项目外观，external view of the project ©邵峰-榫卯建筑摄影
Set in Kuanzhai Alley, Holiland 1992 Concept Store is conceived to pay tribute to the tradition with contemporary design methods and retrospect the development of the brand in the past decade since its establishment. In finalizing the concept, Some Thoughts believes that by derivate from a certain kind of style-driven design, whereas pursues a relationship between “forms” and “material origins” beyond times that our reflections towards traditions in a historical space could come into being.
store located in a traditional building ©邵峰-榫卯建筑摄影
contrast between traditional and modern materials ©邵峰-榫卯建筑摄影
▼店面标识和细部，logo and details on the store front ©邵峰-榫卯建筑摄影
▼入口空间，entrance space ©邵峰-榫卯建筑摄影
▼入口处座位区，seatings at the entrance ©邵峰-榫卯建筑摄影
▼轴测图，axonometric ©Some Thoughts空间设计工作室
By further articulating the relationship between commodities and materials, we discover the fact that bakeries obviously differentiate glass bricks, tiles in terms of its using and specifications in the space. However, tracing back to the manufacturing process of these items, a common feature that a fragile yet tangible solidity has been generated when the liquid is cooled at high temperature. Confronting the universality endowed in the elevation of convention to modernity, Some Thoughts expect to empower the interior with a completely new order and be re-understood and approached by the public. The glass tiles act as the filter to introduce the light, which plays and compliments with the roughness of materials in the entire space. A sense of ever-changing juxtaposition has been presented to the visitors as time goes on through the refract and diffuse of lights in space.
▼接待区和收银台，reception and counter area ©邵峰-榫卯建筑摄影
▼产品展示区，product display area ©邵峰-榫卯建筑摄影
contrast between the futuristic display desks and the traditional structure ©邵峰-榫卯建筑摄影
▼玻璃砖制成的展台，display desks supported by glass bricks ©邵峰-榫卯建筑摄影
look back at the ground floor area from the staircase ©邵峰-榫卯建筑摄影
▼二层就餐区，seating area on the second floor ©邵峰-榫卯建筑摄影
▼亲密的空间氛围，intimated space atmosphere ©邵峰-榫卯建筑摄影
The designer attempts to re-optimize the visual points that often enshrine in historical building by punctuating the interplay between installation and architecture. Hence, the visual impact has been extended and the blunt visual symbols are therefore blurred during one’s journey in the store. Visitors are guided with immersive exploration into tradition and contemporary in the carefully choreographed space, where the interior design represents a certain emotional context, and introduces a perceptible space to the public.
▼展示空间细部，details of the display area ©邵峰-榫卯建筑摄影
▼材料细部，material details ©邵峰-榫卯建筑摄影
▼平面图，plans ©Some Thoughts空间设计工作室
▼剖面图和细部，sections and details ©Some Thoughts空间设计工作室
Project Name: Holiland 1992 Concept Store
Location: Kuanzhai Alley, Chengdu
Interior and Installation Design: Some Thoughts Spatial Design and Research Office
Press Enquiry: firstname.lastname@example.org
Principal Designer: Jingze Li
Design Team: Rain Liu, Zhen Xie
Materials: glass brick, crystal tile, stainless steel, paint
Design Period: 07/2020-12/2020
Construction Period: 02/2021-06/2021
Construction Firm: Shanghai TIQI Industrial Co., Ltd.
Photography: Shao Feng
Project description and drawings provided by Some Thoughts