HER品牌集成店，香港 / CLAP Studio

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Appreciation towards CLAP Studio for providing the following description:

HER是造型师Hilary Tsui雄心勃勃的项目。她的愿望是打造一家专门为当代女性服务的新型零售空间，并将时尚和美食融为一体。正因如此，HER坐落于繁华的香港时尚步行购物中心，把最新潮的时尚和咖啡馆结合在一起，客户可以在这里一边休息，一边享用一杯特调饮品。

▼HER外观，exterior view

HER is the ambitious project of the stylist Hilary Tsui. Her desire was to create a retail space dedicated to contemporary women bringing together her two passions in one place: fash­ion and gastronomy. That’s why HER, located in the center of the Fashion Walk of bustling Hong Kong, combines the latest in fashion with a Cafe where clients can rest while they have a special drink from the brand.

▼坐落于繁华的香港时尚步行街，located in the center of the Fashion Walk of bustling Hong Kong

在与Hilary Tsui经过几次研讨之后，设计团队提出了三个关键词，反映了HER的本质：女性气质、纯粹和力量。从这里开始，店铺被想象成一种蜿蜒的景观，拥有令人印象深刻的山脉和纯粹的材料，所有一切一起作为一个尚未被发现的新空间，如同火星一般。

After several workshops with Hilary Tsui, we came up with three key points that reflected the essence of HER: femininity, purity and strength. Starting from these we imagined HER as a sinuous landscape, with impressive mountains and pure materials, all together as a new space yet to be discovered like planet Mars.

▼令人印象深刻的山脉和纯粹的材料，a sinuous landscape with impressive mountains and pure materials

CLAP与这家商店的共同目的是将客户运送到另一个星球中去，所以围绕着它设计了一个完整的客户体验。从展示内部的山区景观的外立面，到用户收到购买真空包装的那一刻，在HER购物就好像在体验太空旅行。两个用铝覆盖的精美拱门，邀请客户进入这个新奇的宇宙，其中一个入口通往HER咖啡厅，另一个直接进到商店。

The aim of Clap with this store is to transport the user to a new planet so we designed an entire experience around it. From the facade that shows the mountainous landscape of the interior to the moment when the user receives its purchase vacuum packed, makes shop­ping at HER as if it was a space trip experience. Two perfect arches covered with aluminum invite the user to enter to this new universe having one entrance to the take away HER Cafe and the other one directly to the store.

▼通向商店和通往咖啡店的入口，one entrance to the take away HER Cafe and the other one directly to the store

▼店铺区域，the store

▼咖啡区域，HER Cafe

为了创造这种景观，设计团队在地板上设计了一个精确的陶土砖网格，所有几何体量都从这里生长。红色的山脉用于产品展示、休息和放松。小白莲花叶子从山上长出，以突出所展示的产品。所有衣帽架均采用波浪形设计，可在衣架之间设置固定的距离。

To create this landscape, we placed an accurate terracotta tiles grid on the floor from where all geometric volumes grow up. These reddish mountains can be used for both displaying the product and for sitting and relaxing after a shopping day in downtown Hong Kong. Small white lotus leaves grow from the mountains in order to highlight the product on dis­play. All the coat racks are designed with a wavy profile that fix the same distance between the hangers.

▼陶土地砖与几何体量，terracotta tiles and geometric volumes

HER的内部分割为两个区域：最具活力的运动鞋和运动装岛屿和咖啡馆区域；而“精品店”则是一个带有拱形大镜子的区域，摆放着珠宝或配饰。在这个精品区域，客户可以找到如Anais Jourden，Pushbutton或Chance等独立品牌。

The interior of HER is divided by two zones: the most dynamic area in which sneakers island, activewear and Cafe are located; and the ‘boutique’, an area with a large mirror in arch shape and where jewelry or accessories stands are exposed. It is in this boutique area, where you can find independent clothing firms such as Anais Jourden, Pushbutton or Chance.

▼精品店区域带有拱形大镜子，boutique area with a large mirror in arch shape

▼波浪形衣帽架，coat racks are designed with a wavy profile

HER店铺包含了五种感官体验，并企图将用户带入到尚未被发现的崭新世界。现在，欢迎光临HER星球。

HER is an experience that embraces the five senses and transports the user to a new world yet to be discovered. The future is now so welcome to planet HER.

▼运动鞋和运动装陈列区，the most dynamic area in which sneakers and activewear island

▼细部，details

▼真空袋，vacuum packed

▼平面图，plan

▼剖面图，sections

Client: Hilary Tsui
Photography: Daniel Rueda
Design: CLAP studio
Graphic Design: Ana Mirats Studio

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