非常感谢 PIG DESIGN（联系邮箱：lwq.4@163.com）予gooood分享以下内容。更多关于：PIG DESIGN on gooood
Appreciation towards PIG DESIGN (contact: lwq.4@163.com) for providing the following description:

城市是一座制造孤独的机器
带上面具我们都是普通市民
明天的剧情似乎已经被写好
也许作者就是“我”自己
——李文强

“The city is a machine that produces loneliness.
We are all ordinary citizens on masks.
Tomorrow’s story seems to have been written.
Perhaps ‘I’ myself is the author of it.”
——Li Wenqiang

▼空间概览
overall view of the space ©榫卯建筑摄影SFAP

“新天地”作为上海市中心的人文地标，见证着海派文化和西方潮流的交融与碰撞。Night Club「GRNDCNTRL」选址新天地南里广场，由设计师李文强领衔的PIG Design联手国内外不同团队精心打造。摩登复古的派对空间、引领潮流的互动社交、沉浸艺术的声色现场，GRNDCNTRL成为全新概念旗舰夜店，与周围高端时尚的户外环境以及文化品牌形成了呼应。

“Xintiandi” is a cultural landmark in the heart of Shanghai, witnessing the fusion and collision of the city’s culture and Western trend. The nightclub “GRNDCNTRL” is sited in Xintiandi’s south part “Nan Li”. It was co-created by PIG DEIGN led by Li Wenqiang and other designers at home and abroad. GRNDCNTRL is a nightclub with a new concept, which blends the functions of modern yet retro party space, trend-setting interactive socializing destination, and immersive, artistic music scene. It echoes the high-end, stylish outdoor environment and cultural brands around.

▼项目视频，project video ©榫卯建筑摄影SFAP

时空切换的风暴“入口”
Storm “entrance”

艺术并不检验已知的现实，而是追求理想的真理。先锋实验与沉浸式的设计氛围，甫一进通道入口既已敲叩着想象的大门，似遁入超现实主义的光影秘境。界面装饰具有舞台布景般的平衡构图，序列对称的曲面灯光装置组合，提炼源自新天地石库门的深而长的弄堂形态，线性的节奏韵律指引行进体验向内延伸。

Art does not examine known reality, but seeks the truth of ideals. The entrance reveals an avant-garde, experimental and immersive ambience, evoking vivid imaginations and taking people to a surreal world full of mysterious light and shadows. The wall decorations adopt a balanced composition, featuring the style of stage setting. A sequence of symmetrical, curved lighting installations draws on the deep, long lane form of local antique Shikumen buildings, with lines and rhythms guiding experiential circulations and extending inward.

▼入口，entrance ©榫卯建筑摄影SFAP

▼线性延伸的空间，linear space ©榫卯建筑摄影SFAP

▼曲面灯光装置，curved light installation ©榫卯建筑摄影SFAP

“剧场”文化的价值转译
Interpretation on the value of “theater” culture

娱乐本是大众艺术，我们得以在工作和专业之外恢复整体人的天性。但“泛娱乐化”的虚无主义却消解了价值，绑架了多元，使之沦为“愚乐”效应。

Entertainment is a mass art that invigorates us after work. But nihilistic “pan-entertainment” phenomenon dissolves its value and diversity, and causes the “fatuous entertainment” effect.

▼剧场般的空间，space like a theater ©榫卯建筑摄影SFAP

▼高耸的天花和射灯
high ceiling and spot lights ©榫卯建筑摄影SFAP

异于上海大多数夜店以Underground风格为主的同质化，GRNDCNTRL定位“上海夜生活的文化中心”，以具隐喻性的“剧场”概念，将嘻哈夜店升维至一个颠覆性的高度。

Distinct from most nightclubs in Shanghai that are dominated by the homogeneous “underground” style, GRNDCNTRL is positioned as a “Shanghai nightlife cultural center”. With the metaphorical “theater” concept, the design lifts the hip-pop nightclub to a higher level.

▼吧台，bar counter ©榫卯建筑摄影SFAP

剧场这一词语源于希腊文，而约公元前350年，希腊人总是把剧场建在山坡上，好让石椅子构成的观众席俯瞰圆形的表演区。

The word “theater” comes from Greek. About 350BC, the Greeks always built theaters on hillsides, so that audiences could sit on stone chairs overlooking circular performance areas.

▼座位区，seating area ©榫卯建筑摄影SFAP

▼从座位区看向升降舞台，view to the lift stage from the seating area ©榫卯建筑摄影SFAP

延续均衡与和谐的创作灵感，设计团队在9米层高的主体空间，以升降式DJ舞台为核心进行叙事延展和功能分布。设计提供一种前所未有的体验，全景景观和所有的细节清晰呈现。

The 9m-high main space continues balanced, harmonious design languages. The spatial narratives and functional layout are centered around the lift-style DJ stage, which provides an unexpected experience and a panoramic view to all details in the space.

▼升降式DJ舞台
lift-style DJ stage ©榫卯建筑摄影SFAP

▼舞台升降示意，lift stage ©榫卯建筑摄影SFAP

追寻意义的“盛装”仪式
Meaningful “dress-up” ceremony

石材、镜面、烤漆、不锈钢、皮质等材料组合为鲜明的视觉传达，主色中却有有着近百种不同层次的“黑”。形态简洁而抽象的有机曲线，亦打破横平竖直的构图并重新释义经典美学。

Stone materials, mirror-like finishes, paints, stainless steel, and leather are combined together, generating a distinct visual contrast. The dominant black tone has various shades. The organic curves with simple yet abstract forms break horizontal and vertical compositions, and redefine classic aesthetics.

▼曲线灯具细部，details of the curved lightings ©榫卯建筑摄影SFAP

原本属于精致文化的剧场演出，经艺术与商业策略衍生为大众领域的社交地，但仍不失价值展示和体验的品质。精心的设计加上先进的音响系统和布光渲染，铸就夜店设计中的“天花板”。

An exquisite cultural performance theater is turned into a socializing venue available to the masses through artistic design and commercial strategies, without losing value or the functions of exhibition and experience. The elaborate design, advanced sound system and lighting effects enable this nightclub to come out on top.

▼灯光渲染下的空间，space under the lighting effects ©榫卯建筑摄影SFAP

▼空间细部，space details ©榫卯建筑摄影SFAP

现代人潜意识中都驻扎着一个演员的欲望。在GRNDCNTRL的每个角落都充满了看见与被看见的可能，人们会不自觉抛弃随意的装扮，选择“盛装出席”。获取快乐的成本不应低廉。

The desire of being an actor or actress resides in the subconscious of modern people. Every corner of GRNDCNTRL is filled with the chances of seeing or being seen. On such an occasion, people are willing to dress themselves up, instead of dressing in a casual way. Happiness should not be cheap.

▼分成两层的座位区
seating areas on two levels ©榫卯建筑摄影SFAP

▼高低错落的首层座位区
staggered first floor seating areas ©榫卯建筑摄影SFAP

▼从二层俯瞰首层
look down at the first floor from the upper floor ©榫卯建筑摄影SFAP

▼二层座位区
seating areas on the second floor ©榫卯建筑摄影SFAP

▼家具细部，furniture details ©榫卯建筑摄影SFAP

▼VIP包间，VIP lounge ©榫卯建筑摄影SFAP

▼包间细部，details of the lounge ©榫卯建筑摄影SFAP

“个性”生动的空间构成
Personalized, vivid spatial composition

大厅贯穿艺术感极强的HIP HOP风格，小厅主打HOUSE & TECHNO的LED沉浸光影。先锋艺术的未来科技与电影胶质的复古质感形成迥异的全境面式场景，最大限度兼顾不同的消费人群。

The big hall features the hip-pop music style with a strong sense of artistry and technology, hence bringing an avant-garde, futuristic spatial experience. In contrast, the small hall is dominated by the house & techno music style, full of immersive lighting and shadows, which produces a film-like, retro atmosphere. Both mirrored spatial scenes take into account the needs of different consumer groups.

▼变幻的光影，various lighting effects ©榫卯建筑摄影SFAP

强烈的色彩、简洁设计与新材料的结合，制造透视错乱的狂欢盛宴，“剧场”概念的加入令视觉游戏更加复杂。吧台以退让式设计将场地让渡给“舞台”，关注点归放于人自身以及音乐上。洗手间则以逆市面潮流的复古美学，沉淀为提供身心缓冲与补给的剧场“后台”。

Strong hues, simple design and new materials create a visual feast that is out of perspective. The integration of “theater” concept makes the visual game more complex. The bar counter is set back to give way to the “stage”, with a view to highlighting people and music. The washrooms show retro aesthetics that are distinct from the trend, serving as the “back stage” for people to have a rest.

▼洗手间，washroom ©榫卯建筑摄影SFAP

如同古剧场作为文化的载体，可以容纳精神和情绪甚至塑造人的性格。GRNDCNTRL从时代和城市背景切入空间，重塑一个戏剧化的“即兴现场”，透过黑宝石般的眼睛，预想现代神经所必需的某种惊心动魄。

The nightclub acts as a cultural carrier as ancient theaters, accommodating spirits and emotions and shaping people’s character. Based on the background of the times and the city, GRNDCNTRL creates a black-toned, dramatic “improvisational scene” to take modern people to an enjoyable, thrilling journey.

▼一层平面图，first floor plan ©PIG Design

▼二层平面图，second floor plan ©PIG Design

项目名称：GRNDCNTRL
项目甲方：Cody、Victor
项目地点：中国上海新天地
项目面积：1700平方米
设计公司：皮爱纪设计PIG DESIGN
联系方式：lwq.4@163.com
主创设计：李文强
设计团队：朱义云、颜俊俊、杨志伟、刘超、钱蒙蒙、熊俊、高雅、何迪、谭世杰、吴亦成、肖菲、邵新迪、赵丽丽、沈滔滔、范凯琪、肖萌萌、程亮
灯光舞美：Unreal Production
照明设计：Yaank向杨照明
家具设计：PIG DESIGN
主要材料：石材、木头、不锈钢、烤漆玻璃
项目摄影：榫卯建筑摄影SFAP

Project name: GRNDCNTRL
Clients: Cody, Victor
Location: Xintiandi, Shanghai, China
Area: 1,700m²
Design firm: PIG DESIGN
Email: lwq.4@163.com
Chief designer: Li Wenqiang
Design team: Zhu Yiyun, Yan Junjun, Yang Zhiwei, Liu Chao, Qian Mengmeng, Xiong Jun, Gao Ya, He Di, Tan Shijie, Wu Yicheng, Xiao Fei, Shao Xindi, Zhao Lili, Shen Taotao, Fan Kaiqi, Xiao Mengmeng, Cheng Liang
Setting design: Unreal Production
Lighting design: Yaank
Furniture design: PIG DESIGN
Main materials: stone, wood, stainless steel, painted glass
Photography: SFAP

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