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提起海岛，你会想起哪里？马尔代夫、巴厘岛、夏威夷、鼓浪屿、涠洲岛、普陀山……鲜有人提及岱山。

What comes first to your mind when you hear the word “island”? Probably Maldives, Bali, Hawaii, Gulangyu Island, Weizhou Island, or Mount Putuo.

▼视频，video ©沉璧视觉

岱山，原本算不上热门的目的地。然而一旦真正了解岱山，又会由衷地觉得这里应该成为更多人的目的地。岱山位于东海一隅，为舟山群岛第二大岛，坐拥华东第一滩和波澜海景。悠久的东海文化滋养了这一方水土，独特的海岛生活造就了城市悠然宁静的性格，蜿蜒无尽的海岸线和起伏的山峦赋予这里山海画卷般的自然风光。

Daishan Island, not generally counted as one of the most popular destinations, may barely be mentioned. However, those who come closer to Daishan will believe for sure that it deserves more visitors. Daishan Island is the second largest island in the Zhoushan Islands. It is situated on the coast of the East China Sea (Dong Hai), boasting a magnificent sea view and the No.1 beach in eastern China. The long-standing culture of the East China Sea has nurtured this land, and the unique island life has contributed to the leisurely and peaceful nature of the city. Here, the coastline stretches into infinity and the mountain ranges rise and fall, together creating a picturesque landscape of mountains and seas.

▼岱山概览，Overview of Daishan ©沉璧视觉

寓教于乐的亲子乐园
A Parent-Child Paradise

聂璜在《海错图》中，以妙趣横生的方式描绘了古人对于海洋的幻想，它是一本种类繁多而错综复杂的奇幻博物志。

Nie Huang’s Illustrated Album of Sea Ornaments (Hai Cuo Tu), a work on various species of marine creatures, gives a vivid and appealing description of ancient people’s imaginations about the ocean.

▼海错图，Illustrated Album of Sea Ornaments (Hai Cuo Tu) ©安道·AHA

安道·AHA以《海错图》为灵感来源，将岱山的海洋生物与历史文化进行二次艺术化创作，让岱山的海洋文化变得被认知、可感触，让城市再发声，以更为焕发的生机和活力被重新认知。

Inspired by the Illustrated Album of Sea Ornaments, AHA takes some artistic license with the marine life, history, and culture of Daishan, so that its maritime culture can be recognized and felt, and the city can be heard and known for its vigor and vitality.

▼岱山东海文化探索乐园探索游线示意图，Diagram of the tourists’ route of the park ©安道·AHA

在礁石镇、海螺村、东海之歌、章鱼守护、卧龙谷、宝藏湾这六大场景中，以交通流线串起造船、出海、探索、寻宝的冒险之旅，在探索中与海洋生物相遇，在潜移默化中传达岱山的在地文化与生物多样性。餐桌上的美味海鲜、深海里的珍稀鱼类、传说中的东海神龙，在安道·AHA的演绎下，变为可触可感可玩的器械。

Connecting the Reef Town, the Conch Village, the Song of the East China Sea, the Octopus Guardian, the Wolong Valley, and the Treasure Bay, the traffic network enables the journey of adventure. From shipbuilding and sailing to exploration and treasure hunting, in this journey, participants can get familiar with the marine creatures, and, unconsciously, gain knowledge about the local culture and biodiversity. Through AHA’s interpretation, delicious seafood on the table, rare fishes in the deep sea, and the fabled dragon in the East China Sea all appear as recreational facilities for people to touch and play.

▼藏在礁石镇里的闯关攻略，Adventure tips hidden in the Reef Town ©安道·AHA

1. 海螺村
The Conch Village

沙滩上散落的海螺，经远古的魔法幻化为一座小小海螺村。孩子们也化身为海之精灵，通过木栈桥与网道进入村庄，在海螺中展开探索，开启一番新奇的村庄体验。

Ancient magic transforms the conchs scattered on the beach into a small conch village. After turning into Sea Elves, the little children tramp over the wooden trestle and through the intricate channel to enter the village, after which they have an exploration of the conchs and uncover a rural experience that is brand new to them.

▼海螺村概览，Overview of the Conch Village ©沉璧视觉

▼海螺村游乐设施，Close shot of the play-facility in the Conch Village ©沉璧视觉

▼海螺村游乐设施近景，Close shot of the play-facility in the Conch Village ©沉璧视觉

2. 东海之歌
The Song of the East China Sea

岱山夏秋之时，海港中会出现“群豚拜江”的奇景，成群的江豚时沉时浮，在海中浮动起舞，或许正是在共赴一场音乐盛会。

When the summer and the autumn come, people can see a magnificent view of “Porpoise Paying Respects to the River” in the harbor of Daishan. Flocks of porpoises rise and fall, dancing in the sea. They are probably enjoying a concert.

▼江豚装置，The porpoises installation ©沉璧视觉

▼江豚装置近景，Close shot of the porpoises installation ©沉璧视觉

▼玩乐设施近景，Close shot of the recreational facility ©沉璧视觉

3. 章鱼守护
The Octopus Guardian

来自古老传说中的绿眼章鱼依靠在山林之侧，威风凛凛地宣示，这里有着更为“危险”的冒险！

As the ancient legend goes, the green-eyed octopus hovers over the mountains and forests, which sends an oppressive message: here is the adventure more “dangerous” than you think!

▼章鱼装置鸟瞰，Bird eye view of the octopus installation ©沉璧视觉

▼章鱼装置楼梯近景，Close shot of the stair of the octopus installation ©沉璧视觉

▼章鱼装置内部近景，Inside of the octopus installation ©沉璧视觉

4. 卧龙谷
The Wolong Valley

神龙盘卧于山谷之中，稳重的大龙守护着海洋与乐园的安定，与孩子们讲诉着东海的神奇传说。

Dragons can be found in this valley. The elderly dragon that is mature serves as the guardian of the ocean and of the land, telling the little children about the legends and the stories of the East China Sea.

▼卧龙谷鸟瞰，Bird eye view of the Wolong Valley ©沉璧视觉

▼卧龙谷沙池空间鸟瞰，Bird eye view of the sand pit in Wolong Valley ©沉璧视觉

▼卧龙谷游乐设施近景，Close shot of the recreational facility in Wolong Valley ©沉璧视觉

5. 宝藏湾
The Treasure Bay

另一支小小探险队奔向停泊于岸边的明式宝船，他们的目标是探寻海洋的秘密。踏上明式宝船，队员们共同制定着寻宝计划，他们约定一同穿越海浪，挖掘乐园的每一处秘密。

Another team of young adventures is running to the Ming Style Treasure Boat that is lying at anchor on the shore. Their mission is to find the secrets of the ocean. After getting on board, the young adventurers are to make their treasure hunt plan. They are determined to work hand in hand to cross the waves and find every secret in the park.

▼宝藏湾游乐设施，The recreational facility in Treasure Bay ©沉璧视觉

我们期望这一处自然探索乐园，有着海洋的悠久文化、亲切的海洋生灵和本真的自然风貌，承载着岱山的地方性，在沉浸式的故事场景中，孩子们可以感受到绵长的历史与传说，在这里收获欢乐与启发，城市与参与者能发生亲密的互动，建立情感的连接。

Our vision is to create an unparalleled discovery park that is able to show the ocean’s splendid culture, the lovely marine animals, and the beauty of natural landscapes. Meanwhile, the park is also able to embody the local specialty of Daishan. From those immersive stories, children will have an in-depth understanding of the long-standing history and legends, in addition to having a lot of fun and inspiration. Our park builds a bridge between the urban area and the participants, allowing them to have close communication and build emotional connections.

▼游乐设施上玩耍的儿童，Children playing with the recreational facility ©沉璧视觉

郊野公园
Country Park

初夏，岱山郊野公园里的花海拉开了争相斗艳的帷幕，百亩田园梦被染上了绚丽的色彩，野趣生活岛开始了夏日的浪漫。海湾、沙滩、田园、村庄、水塘、汪洋、花海……这幅令人向往的生活画卷，在北峰山与海岬公园之间徐徐展开，海上田园，藏入郊野之中；阡陌交通，缝合自然经纬。百合，马鞭草，滨菊，水仙，珊瑚菜，细叶美女樱、蓍草、火炬花……一年二十四节气，田野间四时轮回，画卷中颜色更迭。走进郊野公园仿佛有种时空错乱的恍惚感，小桥流水、荷花点点、农田片片，鸟鸣悠悠，如果不是阵阵海风吹来，还以为在江南的某个秘境。

In early summer, flowers blossom in the Donghai Country Park, covering hundreds of acres of pastoral land in dreamy colors. The rustic island living is then touched with summer’s romance. The bay, the beach, the farmland, the villages, the ponds, the sea, and the flowers together make a beautiful picture of life, unrolling between Beifeng Mountain and Haijia Park. Rural life is made available in this land on the sea, where you may travel through the open fields along the crisscrossed paths. Lilies, verbena, oxeye daisies, daffodils, glehnia, glandularia, yarrow, and red hot pokers…As seasons come and go in the fields throughout 24 solar terms, this picture is painted in different colors. Upon entering the Country Park, you may get confused about time and space. Water flows under the bridge, jeweled with lotus flowers. Birds chirp, flying over stretches of farmland. If it were not for the breezing sea wind, you would easily believe that you’ve walked into a secret land in the lower reaches of the Yangtze River.

▼郊野公园鸟瞰，Bird eye view of the country park ©沉璧视觉

在东海郊野公园，安道·AHA为你畅想了100种乘坐时光机回到小时候的方式——你可以在儿童乐园中走进古代版的海底总动员，可以在花海中追逐一只蹁跹的蝴蝶，可以在田埂上探索《授时图》的痕迹，可以在夜晚的木栈道投影灯下回味东海生物的光影游戏，可以在可食花园中品尝纯天然的绿色食物……我们以郊野公园天然的农田、水库和山野为空间载体，打造自然原野之下的理想学校，以一处处动人的乡野田园为场景，配合农事课堂和蔬菜集市，让孩子们在没有围墙的学校探索与学习。未来，郊野公园二期将与海岬公园连通，开启更大的海上田园视野，打通岱山的全域旅游策略，为乡村振兴，交上一份不一样的答案。

In Donghai Country Park, AHA prepares 100 plans for your trip back to childhood. You can visit the ancient underwater world in the children’s park, or chase after a butterfly in the sea of flowers. You can meander along the bank of the fields exploring the trace of the Graph of Agricultural Timing (Shou Shi Tu), or join the game of light and shadow under the lamps on the plank road at night, just like a creature living in the East China Sea. Then, you can stop by the edible garden, and taste the natural green food. Based on the farmland, reservoirs, and mountains in the Country Park, we build an unwalled school, providing outdoor classes in farming and setting up vegetable markets. Children can get involved and learn while exploring the enchanting countryside scenery. The future Phase II project of the Country Park will be connected to the Haijia Park, further expanding the pastoral landscape on the sea. Also, it will facilitate Daishan’s all-for-one tourism strategy, and contribute in its own way to the cause of rural revitalization.

▼田园步道鸟瞰，Bird eye view of the walkway above the farmland ©沉璧视觉

山海阳台
Mountain and Sea Balcony

如果说东海郊野公园是将“海上田园”生活与海岸线编织在一起的画卷，那么北峰山与石鹅山的观景台则是无限自然风光与人连接在一起的纽带。继“东海郊野公园总体规划”之“田园景观”，“探索乐园”之后，作为“岱山未来预想图”的“山海阳台”板块，充分结合在地文化与岱山的物候条件，自成天然之趣。

Following the “pastoral landscape” and “discovery park” in the overall planning for the Donghai Country Park, the “Mountain and Sea Balcony”, as part of the “Blueprint for Daishan”, brings about a fun of nature by integrating the local culture and the geological features of Daishan. In the Donghai Country Park, an idyllic lifestyle is introduced to the coastline; while on the viewing platforms in the Beifeng Mountain and the Shi’e Mountain, people have the chance to bond with nature.

▼山海阳台未来预想图，Concept diagram of Mountain and Sea Balcony ©安道·AHA

1. 海湾画廊
The Gulf Gallery

这里是北峰山慢行山道上第一个节点，向西可遥望鹿栏晴沙，向东是静谧的海湾风光，回望则是田园秘境。在全画幅的海天景致中，我们设置了不同视角的取景框，游人进入，共谱山海画卷。

The Gulf Gallery is the first stop on the walking trails of Beifeng Mountain. It gives a view of the Lulan Qingsha Beach to the west and the bay to the east, with a secret countryside scenery behind. We capture the view of sea-sky beauty in full frame from different angles. Once visitors step into this place, they become part of the picture.

▼海湾画廊预想图，Concept diagram of the gulf gallery ©安道·AHA

2. 密林探险
The Jungle Adventure

“密林探险”位于北峰山之东，通向海边礁石的小径与平台连接，观景平台延续小径两侧的密林意象，营造出海滨花园的氛围。从“海滨花园”漫步至密林入口，拾级而下，向密林更深处行进。

The “Jungle Adventure” is located on the east of Beifeng Mountain, connected to the platform by a lane to the seaside reefs. The jungle-style landscape extends along the lane all the way to the viewing platform and enriches it with a feeling of a seaside garden. Visitors may stroll from this “garden” to the entrance of the jungle, walk down the steps, and go deeper into the jungle.

▼密林探险预想图，Concept diagram of the jungle adventure ©安道·AHA

3. 凭栏听海
Listening to the Sea

“凭栏听海”位于北峰山南麓，向南可遥望岱山未来双峰新城的万家灯火，山脚下则是沿着海岸布局的海滨民宿。我们在这个观景平台上设置一个“听海小酒馆”，成为游人宿于海边的“一夜乌托邦”。

Situated at the foot of the southern Beifeng Mountain, this is a place where visitors can “listen to the sea”. It faces the lights of the future Shuangfeng New City to the south and looks over the homestays distributed at the foot of the mountain along the coast. A small bar is available on this viewing platform. Visitors may take it as a utopia for just one night, and immerse themselves in the sound of the sea.

▼凭栏听海预想图，Concept diagram of Listening to the Sea ©安道·AHA

4. 遥望北辰
Looking at the North Star

“遥望北辰”在石鹅山慢行山路上，位于东海郊野公园的最北端，向西连接海岬郊野公园，向东南沿线连接海防博物馆、海堤与鹿栏晴沙。岱山岛是北纬30度经过的地方，而此处是岱山岛仰角30度遥望北极星的最佳位置。

This place is built on the walking trails of Shi’e Mountain. It lies in the far north of the Donghai Country Park, with the Haijia Park to the west while the Museum of Coastal Defence, the sea wall, and the Lulan Qingsha Beach to the southeast. Since Daishan Island is located on the 30th parallel north, this is the best place to look up at a 30-degree angle for the North Star in the sky.

▼遥望北辰预想图，Concept diagram of Looking at the North Star ©安道·AHA

5. 礁石驿站
The Reef Inn

“礁石驿站”位于石鹅山之东，周围礁石环抱。标识体系以礁石作为元素贯穿慢行路径，而在这里“礁石”的意象叠合慢行驿站功能，成为慢行路上重要的休憩节点。

The “Reef Inn” is situated on the east of Shi’e Mountain, surrounded by reef rocks. Reef-themed tourist signs can be seen everywhere along the walking trails. Combining the imagery of the reef with the function of a tourist stop, it serves as an important rest area on the walking trails.

▼礁石驿站预想图，Concept diagram of The Reef Inn ©安道·AHA

海岛精灵
Island Elf

从古至今，文化通过故事来被记录，被诠释，被创造。故事又搭载着不同的媒介将文化进行传播。“讲故事”不仅是目的地营造策略，更是不断创造新内容与新场景的过程。故事与多元演绎——或者说一个可以被多元演绎的故事，可以看作是IP由文化价值向商业价值过渡的转化层。如何提取岱山的IP符号？我们“龙”这一图腾上找到灵感，三只小龙以“岱妮莱”为名，寓意“带你来岱山”。

Stories and diversified interpretations, or a story that can be interpreted in a diversified way, are usually considered as a catalyst to unleash an IP’s business value out of its cultural value. Then, how could we determine Daishan’s IP icon? We draw inspiration from the totem of “dragon”, and create three little dragons named respectively “Daidai”, “Nini” and “Lailai”. Their name, “Dai Ni Lai”, indicates a wish to “have you here in Daishan”. Throughout history, the culture is always recorded, interpreted, and re-created by stories. While stories, in return, take the culture to the world via different media. “Storytelling” represents not just a strategy of destination construction, but a process to create new content and scenarios.

▼“岱妮莱”设计手稿，Sketch of the “Dai Ni Lai” ©安道·AHA

在体验与故事中，它们作为成为文化媒介与体验官，被了解、被喜爱，与本地居民建立深厚的羁绊，与游客产生情感的链接。游客对地方文化抱有认同与喜爱，便会希望为这趟旅程留下纪念。由此，衍生出多样的文创周边，产品承载着地方的文化价值，以各种样貌融入场景。

In all kinds of experiences and stories, these little dragons are known and loved as the culture medium and participants, and they all establish a deep emotional connection with the local residents and the tourist. Tourists who appreciate the local culture may want to bring home some memories. Hence, cultural and creative products come on stage. The products usually carry the value of the local culture, and fit well in different scenarios with different looks.

▼“岱妮莱”实景图，Close shot of the “Dai Ni Lai” ©安道·AHA

“岱妮莱”不仅是存在岱山的虚拟形象，它们出现在活动海报、明信片、生活用品上，我们期望通过潜移默化的营销与传播来扩大它们的感染力，并向大众传播岱山的文化与特色。在岱山，它们是大家的玩伴，在郊野乐园里与孩子们一起探索海洋奥秘。它们是特色活动的体验官，在野营地一同仰望星辰，在海滩音乐节纵情歌唱。它们也是成为岱山的城市代言人，在文创产品上展示这座城市的魅力。

“Dai Ni Lai” is not a virtual image for Daishan only. Instead, they appear in event posters, postcards, and articles of daily use. We expect to improve their influence through subtle marketing and promotion and present the culture and features of Daishan before the public. In Daishan, “Dai Ni Lai” are the best playmates, accompanying children to explore the ocean’s secrets in the park. They engage in various feature events, where they might as well look up at the stars in the campground and sing along at a beach music festival. And, in the form of cultural and creative products, they speak for the charm of Daishan.

▼“岱妮莱”实景图，Close shot of the “Dai Ni Lai” ©安道·AHA

项目名称：岱山东海文化探索乐园
项目地址：浙江·岱山
景观面积：3万㎡
设计时间：2021.7
乐园设计：安道·AHA
器械制作：安道·AHA
开发单位：岱山县安澜城市建设投资集团有限公司

项目名称：岱山“山海阳台”
项目地址：浙江·岱山
景观面积：3349㎡
设计时间：2021.9
景观设计：安道设计·第一景观事业部方案五组
景观施工图设计：浙江交工集团股份有限公司
开发单位：浙江省岱山蓬莱交通投资集团有限公司

项目名称：岱山东海郊野公园
项目地址：浙江·岱山
景观面积：20.5万㎡
设计时间：2021.03
景观设计：安道设计·市政文旅部方案二组
开发单位：岱山县安澜城市建设投资集团有限公司

项目名称：岱山郊野公园IP研发
项目地址：浙江·岱山
项目内容：系列IP形象、绘本、节气插画、手绘地图、表情包等
设计时间：2021
品牌设计：安道设计·蘑菇文化IP部门
开发单位：岱山县安澜城市建设投资集团有限公司

Project Name: Daishan Donghai Cultural Discovery Park
Location: Daishan, Zhejiang Province
Area: 30,000 m2
Designed in: 2021.7
Designed by: antao·AHA
Facilities manufactured by: antao·AHA
Developer: Daishan Anlan Urban Construction Investment Group Co., Ltd.

Project Name: Daishan “Mountain and Sea Balcony”
Location: Daishan, Zhejiang Province
Area: 3,349 m2
Designed in: 2021.9
Designed by: Design Group 5, Landscape Business Unit 1 of antao
Construction drawing by: Zhejiang Communications Construction Group Co., Ltd.
Developer: Zhejiang Daishan Penglai Communications Investment Group Co., Ltd.

Project Name: Daishan Donghai Country Park
Location: Daishan, Zhejiang Province
Area: 205,000 m2
Designed in: 2021.03
Designed by: Design Group 2, Department of Municipal Works and Tourism of antao
Developer: Daishan Anlan Urban Construction Investment Group Co., Ltd.

Project Name: IP Development, Daishan Country Park
Location: Daishan, Zhejiang Province
Scope: IP images, picture book, illustration of 24 solar terms, hand-painted map, sticker, etc.
Designed in: 2021
Designed by: Department of IP, antao·Mushroom
Developer: Daishan Anlan Urban Construction Investment Group Co., Ltd.

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