A Gallery-like Shopping Experience
APEDE MOD是一个来自纽约的设计师包袋品牌， say受其委托设计位于上海IAPM的第一家线下门店。say从多元化且包含装饰美学的产品中提取灵感，将原本并不规整的空间策划成一个别具一格的画廊空间，带给消费者极具游览式的购物体验。
APEDE MOD, a bag design brand from New York, Say was consigned to design the first offline store in IAPM, Shanghai. Got inspired from diversified decorative and embellishing products, say transformed the initially irregular space into a unique gallery space, bringing consumers a very sightseeing shopping experience.
▼店铺入口，entrance of the store ©汪敏杰
▼立面局部，details of the facade ©汪敏杰
Challenging but helpful
Irregular site shape, great breadth, and a depth of nearly 9 meters highlighting display the product in a narrow space are the biggest challenges for this project.
▼解决场地落差，diagram ©Say Architects
Entrance, Curation, Window
The colossal brass architrave looks towards the flow of people from three different directions. According to the width of the ground, the triptych carries three functions, including entrance, curation, and window.
▼入口处的黄铜画框，the colossal brass architrave at the entrance ©汪敏杰
International Art Pavillion Museum
IAPM的公区地面、吊顶和周围的店铺均为浅色质地，从中庭向场地看去像一面巨大的美术馆展墙，作为时髦又艺术的摩登品牌，品牌性格的表达在线下店中尤为重要。APEDE MOD被视为一幅三联艺术画作，而IAPM（International AM+PM） 此刻由不受时限的商业综合体转变为一家美术馆（International Art Pavillion Museum），每一位消费者同时也是观展者。
IAPM’s public area floor, ceiling, and surrounding shops are all light-colored textures. From the view of the atrium, it looks like a vast gallery wall. As a fashionable and artistic modern brand, the expression of brand personality is significant in offline store. APEDE MOD is regarded as a triptych art painting, and IAPM (International AM+PM) is now transformed from a timeless commercial complex to an International Art Pavilion Museum. Every consumer is also a visitor at the same time.
▼展示区，the exhibition area ©汪敏杰
▼服务台，the counter ©汪敏杰
▼服务台细部，details of the counter ©汪敏杰
A bag also a store
The façade of the fully layered showcase is inspired by the opening and closing method of the brand’s “LE BOOK”, and the location of the showcase corresponds to the copper hardware button.
▼富有层次的展示空间，spaces for displaying bags ©汪敏杰
▼石材展台，display table made of stone ©汪敏杰
Huge Column? Easy-peasy
There was a vast and load-bearing column in the original site, and its location was difficult to pass by the people. Say took advantage of the situation and wrapped it in a large piece of “cloth” and carefully selected three-color jade to give the shop signs, mirrors and storage functions are embedded in it.
▼多功能承重柱，multifunctional load-bearing column ©Say Architects
Functionalism within Artdeco
The attractiveness of artworks may be brush, colors, shapes, or the stories behind them, while paintings are usually the externalization of the artist’s inner desires. Therefore, the 20-meter-long parametric exhibition wall is given a stone texture as the outward expression of the brand while avoiding the disadvantages of the original site, adding the function of placing objects and integrating functionalism within Artdeco.
▼参数化展墙细部，details of the parametric exhibition wall ©汪敏杰
Natural leather is the primary raw material of the bag, and it has its shape, which also leads to 30% of leather loss when producing a bag. Thus the custom-made cabinet is structured with copper plates, and each piece of structure is taken from the shape of lossy leather. Say hopes to deliver brand culture to consumers in a low-carbon and sustainable way, and at the same time invoke the industries to pay attention to good tailoring and reduce the loss rate.
▼金属与石材制成的展架，shelves made of metal and stone ©汪敏杰
▼铜板结构取自损耗皮革形状，the structure taken from the shape of lossy leather ©汪敏杰
▼方案概念，concept © Say Architects
▼平面图，plan © Say Architects
APEDE MOD STORE
Clients: APEDE MOD
Address: IAPM, Shanghai, China
Design firm: say architects
Partner-in-charge: Yan Zhang, Jianan Shan
Project Team: Binyan Xie, Yao Zhou
Photograph: Minjie Wang
Lightning：Shanghai Cultivator Decoration Design Co., Ltd.