YUME MARCHE Store / Moriyuki Ochiai Architects

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该项目是一家公司的零售店室内设计，该公司拥有自己的农场，供应季节性食品并用农场自产的牛奶为主原料生产乳制品、甜品和面包等。由于其产品卖点是新鲜蔬菜和自供牛奶生产的食品，因此我们设计的整个空间应能充分展现农场、新鲜高质的季节性食品和其乳制品主原料—牛奶的意象。

The following interior design was realized for a retail store of a company which runs its own farm, featuring seasonal produce and items, such as dairy products, sweets and bread, made using milk from said farm as the main ingredient.

Since the distinctive characteristic of their products is the fact that fresh produce and milk produced at the farm is used in each and all of them, we were tasked with providing a space to attractively display said products by evoking the imagery associated with the farmstead and the fresh high quality seasonal produce and milk, which is a key ingredient of their dairy products, throughout the entire space.

YUME MARCHE零售店设计的主要元素是金色的太阳和绿色森林，让人联想到生长蔬菜和供应新鲜牛奶的农场。两种元素的结合形成了店内极具特点的色彩画面，营造出一种以黄绿为基调充满生气的意象，同时采用渐变色处理让生动的色彩流在整个空间涌动。

The design of the YUME MARCHE Store (dream market) features the golden sun and green forest associated with the farmland where vegetables are gown and fresh milk is produced. The combination of these two elements lend the store its characteristic palette and create an imagery brimming with the vitality of yellow and green tones, which come together in a signature gradation that spreads throughout the whole space like a wave of color filled with lively movement.

墙上部凸起的四方形固定装置夸大地表现了树桩的粗糙表面，原木的特质充斥整个内部空间。

白色透明牛奶柜台呈波浪形，强化了空间的涌动感，传递新鲜牛奶的魅力。同时，柜台下部装饰着随意摆放的方形木块，每一块都用手工绘制了略微不同的图案，其处理方式与手工制作乳制品的方式不无相似。木块的大小根据触摸的舒适感进行设计，体现了温暖亲切柜台的设计理念。

Clusters of four-sided fixtures sticking out from the upper part of the wall offer an enlarged representation of a tree trunk’s uneven surface, thus lending the space the energy of plain wood conferred by their wooden accents.

The white translucent board of the milk counter describes a wavy line that adds movement and conveys the vibrant appeal of fresh milk. Meanwhile, randomly spaced wooden tiles were affixed to the lower part of the counter and each of them was painted with a slightly different pattern by hand through a long process not unlike that observed in the making of hand-made dairy products. The size of the tiles was designed to feel conformable to the hand and represents our attempt at creating a counter with a warm and familiar atmosphere.

有趣的是，乳制品的波浪线条看起来很像奶牛的乳房或飞溅的牛奶。这个可爱风格的设计希望能让顾客喜欢上柜台上展示的产品。

Interestingly, the wavy contours of the dairy product shelves appear to depict a cow’s udder or a splash of milk and are intended to obtain a cute design and foster a feeling of fondness toward the products on display.

此外，店面中心的固定柜台为六边形，可以根据每天出售产品的数量和种类自由组合（可组成一个大的商品展台或分成小的独立柜台），零售店的平面构形也会随着不同组合的变化而变化。通过每天店内布局和产品的改变重现一个充满生气的、热闹的农场市场，提高流连于柜台间的顾客的购物体验。

Moreover, fixtures found at the center of the store are made up of hexagonal units, which can be freely assembled to accommodate varying quantities and types of produce on sale each day. Furthermore, it is possible to change the plane configuration of the store by joining these units together into one large merchandise display shelf or spacing them out as smaller isolated stands. Therefore, by changing the layout of the store and its products from day to day, we are able to recreate the animated bustling of a farmer’s market, while facilitating and enhancing the shopping experience of shoppers walking inside the store.

柜台和橱柜展现了牛奶的新鲜和活力，遍布于整个店面的太阳和森林画面如一道道色彩的波浪，让空间呈现出统一感，勾勒出一幅生气勃勃的画面。YUME MARCHE传达出新鲜高质牛奶制品和季节性食品的形象，而这正是其产品的根基。

The counter and shelves express the freshness and vibrant force of milk, while the spirit of the sun and forest run as one through the store like a wave of color, thus lending the space a sense of unity and creating an imagery brimming with vitality. YUME MARCHE Store is a space that sends a perspicuous image as a store seeking to make fresh and high quality products from dairy farm milk and seasonal produce, which is at the base of all their products.