感谢 杭州观堂设计 予gooood分享以下内容。更多请至：GTD on gooood
Appreciation towards GTD for providing the following description:

上海永久自行车公司，是中国最早的自行整车制造商之一。七八十年代风靡的二八大杠，是国人深刻的生活方式与美好的回忆。如今，“永久1940”作为永久自行车母公司中路股份公司成立的自行车品牌，以全新的姿态迸发出新鲜的文化，又将成为新一代的记忆。

Shanghai Yongjiu Bicycle Company is one of the earliest complete bicycle manufacturers in China. Popular in the 1970s and 1980s, the twenty Eight bars are a profound way of life and beautiful memories of the Chinese people. Today, “Yongjiu 1940”, as a bicycle brand established by the parent company of Yongjiu bicycle, breaks out a fresh culture with a new attitude, and will become the memory of a new generation.

▼永久期下全新的自行车品牌，
a fresh new bicycle brand of Yongjiu Bicycle Company © 黑水

一九四零NINETEEN FORTY线下首店
First physical store of NINETEEN FORTY 1940

永久是土生土长的中国品牌，在国人的心中有着无可取代的地位。“永久1940″因上海永久成立于1940年而得名。经典复古的回归，又一次触及了我们的国货情结。

Yongjiu is a homegrown Chinese brand, which has an irreplaceable position in the hearts of Chinese people. “Yongjiu 1940” is named after the establishment of Shanghai Yongjiu in 1940. The return of classic retro once again touched our domestic complex.

▼门店概览，storefront overview © 黑水

▼店铺北立面，north facade of the shop © 黑水

一九四零NINETEEN FORTY线下首店以自主研发的两轮车产品与骑行文化为纽带，打造具有上海海派特色的产品、空间和文化，构建大众与品牌之间的互动和连结，成为生活方式的品质符号。

NINETEEN Forty-Forty’s first physical store uses self-developed two-wheeler products and cycling culture as a link to create products, Spaces and culture with Shanghai style characteristics, build the interaction and connection between the public and the brand, and become a quality symbol of lifestyle.

▼店铺北立面，north facade of the shop © 黑水

裸坯手法处理空间
Bare blank of space

室内区域采用裸坯手法，将空间顶面原有粉刷层铲掉，剥离至混凝土显现的状态，让空间呈现自然轻松。同时，将复古绿色作为本案的主要色彩，从外立面延伸至室内，将空间连为一体。

In the interior area, the bare blank method is used to shovel off the original whitewash layer on the top surface of the space and peel it off to the state of concrete, so that the space is natural and relaxed. At the same time, the retro green is the main color of the case, extending from the facade to the interior, connecting the space as a whole.

▼复古绿色主色调，retro green as main palette © 黑水

▼裸坯混凝土，bare blank concrete © 黑水

登上窗台和雨檐的自行车
Display the bike on the windowsill and eaves

南侧主外立面设计上，突出永久的“自行车”元素，将1940旗下自主研发的Scram小轮车和Mixte法式车作为道具展示于窗台及雨檐之上。窗台均采用折叠玻璃，可以完全打开，置放于窗台上的自行车就像走秀台上的焦点，内外通透均可望见，搭配绚丽的色彩，成为店铺的吸睛点。

In the design of the south main facade, the “bicycle” element of Yongjiu is highlighted, and the Scram BMX and Mixte French car independently developed by 1940 are displayed on the windowsill and eaves as props. Windowsills are made of folded glass, can be fully opened. The bicycles with gorgeous colors placed on the windowsill are like the focus of the show, can be seen through both from inside and outside, become the center point of the store.

▼Scram车型每一辆都能做到无限改装、配件叠加，可玩性极高。这辆Scram Dusk Ride，采用了致敬湖人的黄紫配色，Every Scram model can be infinitely modified, accessories superimposed, and the playability is extremely high. The Scram Dusk Ride features a yellow-and-purple color scheme that pays homage to the Lakers © 黑水

▼Scram车型概览，Scram model overview © 黑水

▼这款Mixte法式车，采用男女通用车型，自由不受定义，融合复古与新生，
This Mixte French car, using a unisex model, freedom is not defined, blending retro and new © 黑水

▼窗台足够宽，陈列的自行车可以根据季节与主题的不同随时调整更换，
The windowsill is wide enough, and the bicycles displayed can be adjusted and replaced at any time according to the different seasons and themes © 黑水

结合店铺大开间外立面，门头采取了一体化设计，内藏跨度18米的雨篷，同时间继续往东延伸，将NINETEEN FORTY的发光logo雕刻在内，logo之上的空位成为天然展示台。一辆银色的Scram登上空中舞台，日升月落，树叶婆娑，墙上的车影随着光线变化慢慢游走。

Combined with the facade of the large opening of the store, the door adopts an integrated design, containing an awning spanning 18 meters, which continues to extend east at the same time, carving NINETEEN FORTY luminous logo inside, and the space above the logo becomes a natural display platform. A silver Scram boarded the air stage, the sun rose and the moon set, the leaves were dancing, and the shadow of the car on the wall moved slowly with the change of light.

▼logo之上的银色Scram，silver scram above the logo © 黑水

▼店面一角，corner of the store © 黑水

张弛有度的室内造景
relaxed interior landscaping

店铺东西两侧均为实墙，南北间距跨度大，导致室内中间区域采光不足。设计过程中，拆除了北面原有的非承重石材装饰面，改为通透的玻璃窗面，尽可能将自然光线引入室内。

建筑体内原有四根混凝土柱，用碳纤维加固，并在柱间围合造景，用鲜活的绿植和粗犷的山石营造户外气息，在周边围摆一圈桌椅，可以边用餐边工作，既能享受半户外的感觉，同时研究店内各款车型，空间的节奏显得有张有弛。

The east and west sides of the shop are solid walls, and the north-south distance is large, resulting in insufficient lighting in the middle area of the room. During the design process, the original non-load-bearing stone decorative surface on the north side was removed and replaced with a transparent glass window surface to bring natural light into the interior as much as possible.

The original four concrete columns in the building are reinforced with carbon fiber, and the scenery is surrounded between the columns, and the fresh green plants and rough rocks are used to create an outdoor atmosphere. A circle of tables and chairs is placed around the perimeter, and you can work while dining, enjoy the semi-outdoor feeling, and study the various models in the store. The rhythm of the space is relaxed.

▼室内概览，interior overview © 黑水

▼鲜活的绿植和粗犷的山石营造户外气息，
the fresh green plants and rough rocks are used to create an outdoor atmosphere © 黑水

主理人工作间
Working room

门店可以为客人们提供定制化的服务。店铺北侧特意辟出一块区域作为主理人工作间，里面配件琳琅满目。车辆的组装、维修、改装、洗车等事项都可以在这里完成。工作间衔接北立面，设计为可打开的折叠窗，主理人可以一边操作一边与车友们交流沟通，成为骑行爱好者的一大聚点。

The store can provide customized services for guests. On the north side of the store, a special area was set aside as the manager’s working room, which had a dazzling array of accessories. Vehicle assembly, maintenance, modification, car washing and other matters can be completed here. The work room connects to the north facade and is designed as an openable folding window, so that the manager can communicate with the cyclists while operating, and become a gathering point for cycling enthusiasts.

▼主理人工作间效果图，Renderings of the manager’s work room © 黑水

▼琳琅满目的工具，A dazzling array of tools © 黑水

▼折窗全打开，是车友们交流的好去处，
Folding Windows are all open, which is a good place for bike friends to communicate© 黑水

自行车周边配件
Bicycle accessories

值得一提的是，这家门店也出售极富特色的自行车品牌以及配件。店内有几乎市面上找不到的小众配件品牌，比如PUAL；还有骑行圈备受瞩目的车架品牌包括Surly、Velo-Orange；英国老牌手作配件品牌Brooks等。店内展示存放各种类型的改装成车，满足不同骑行者的独特品味和需求。

It is worth mentioning that this store also sells very distinctive bicycle brands and accessories. The store has niche accessory brands that are almost impossible to find on the market, such as PUAL; There are also high-profile frame brands in the cycling circle including Surly, Velo-Orange; British veteran handcrafted accessories brand Brooks, etc. The store displays and stores various types of converted vehicles to meet the unique tastes and needs of different riders.

▼丰富的小众配件，plenty of niche accessory brands © 黑水

▼配件细节，accessories detail © 黑水

瑞典品牌CAKE销售区
sales area of Swedish brand CAKE

CAKE是来自瑞典的高端电动车品牌，以极简的设计风格、强大的越野动力、零排放环保理念而著称。2023年3月，永久1940与CAKE达成战略合作，将携手打造经久耐用、符合可持续理念的绿色电动车，从而推动中国电动单车浪潮。1940的店铺里有一片专门的CAKE展示与销售区域，延续其品牌一贯的简洁素雅风格，采用小白瓷砖贴墙、水磨石制作地面，从而让产品本身更突出。

CAKE is a high-end electric vehicle brand from Sweden, known for its minimalist design style, strong off-road power, and zero emission environmental protection concept. In March 2023, Yongjiu 1940 and CAKE reached a strategic cooperation, will work together to create durable, sustainable green electric vehicles, thereby promoting the wave of electric bicycles in China. In 1940, there is a special CAKE display and sales area in the store, which continues its brand’s consistent simple and elegant style. Small white tiles are pasted on the wall and terrazzo is used to make the floor, so that the product itself is more prominent.

▼CAKE展示与销售区延续其品牌一贯的简洁素雅风格，
CAKE display area continues its brand’s consistent simple and elegant style © 黑水

▼CAKE展示区门头，CAKE display area storefront © 黑水

1940里的简餐轻食
A light meal in 1940

作为户外骑行者的全方位社交空间，1940里还提供简餐轻食。水泥裸顶，不锈钢台面，简洁的咖啡设备，用brooks经典皮椅改造的吧凳，地面镶嵌的自行车链条，让骑行变得更加有趣。在这里，客人们可以享受到简餐轻食的生活方式，能暂时逃离城市的紧绷，体验飞驰的快感，也能获得松弛与缓冲。

As an all-round social space for outdoor cyclists, the 1940 also offers light meals. Concrete bare top, stainless steel countertop, simple coffee equipment, bar stool transformed from brooks classic leather chair, and bike chain embedded in the ground make riding more interesting. Here, guests can enjoy a simple and light way of life, can temporarily escape the tightness of the city, experience the pleasure of flying, but also get relaxation and buffer.

▼简餐轻食，light meals © 黑水

▼吧台区域，counter area © 黑水

▼细节，details © 黑水

国货当自强
Domestic products should be self-improvement

国货当自强，永久复归来。1940以骑行为载体，担负起承载、振兴、发扬、革新永久海派国民老品牌的重任，致力于打造全新的生活方式，迸发成为新一代人的记忆。

Domestic products should be self-improvementm and now Yongji returns back. 1940 With the carrier of riding behavior, it shoulds the responsibility of carrying, revitalizing, developing and innovating the old brand of Yongjiu Shanghai, and is committed to creating a new way of life, which has become the memory of a new generation.

▼夜景室外，outside night overall © 黑水

▼室内一角，a corner in the space © 黑水

项目地址：上海长宁区上生新所19号楼
项目面积：280平米
竣工日期：2023年9月
空间设计：杭州观堂室内设计有限公司
工程施工：杭州匠星装饰工程有限公司
灯光照明：杭州见合灯光设计
室内软垫：宁波致品居 · 柔然软装
户外家具：Zipdee / Snowpeak /Blackdeer
绿植布置：去野 · 二旦植物工作室
主要材料：水磨石，肌理涂料，金属板，不锈钢
空间摄影：黑水

Project name: Yongjiu · NINETEEN FORTY first physical store
Project address: Building 19, Columbia Circle, Shanghai
Project area: 280 square meters
Completion date: September 2023
Interior design: Hangzhou Guantang Interior Design Co., LTD
Project construction: Hangzhou Jiangxing Decoration Engineering Co., LTD.
Lighting: Hangzhou JIO Light Design Office
Fabric soft bag: Rouran soft outfit
Outdoor furniture: Zipdee/Snowpeak /Blackdeer
Plant layout: Quye·Erdan Plant Workshop
Main materials: terrazzo, texture coating, metal plate, stainless steel
Space photo: Blackwater

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