théATRE,上海IFC / RAMOPRIMO

对公众完全开场的戏剧舞台模式

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Appreciation towards RAMOPRIMO for providing the following description:

茶聚场-上海国金店是一个小型茶与烘焙产品售卖店铺项目,其主要设计构成是由当地工匠手工敲制的弧形天花。这件大型艺术品面对商场开放,制造了一个进深的空间,使得主立面呈现为一个对公众完全开场的戏剧舞台模式。

théATRE tea shop and pastry bakery is a small project characterized by a curved hand-made ceiling created by folding steel sheets into a unique piece by local artisans. This large art-piece creates a recessed void moving inwards the shop facade due to its sculptural effect and it opens up like a theatrical stage to the public.

▼店铺概览
overview of the shop ©Marcella Campa

设计的概念起源于茶聚场品牌背后的价值,作为一家在北京和上海分别有少数售卖店的年轻的“茶烘焙”品牌,茶聚场致力于蛋糕,烘焙,轻食及陶瓷产品等与茶叶紧密相连的产品,使其之间建立了一种紧密的联系,并以一种现代,新鲜和创意的方式引领整个品牌形象。由于场地平米数的限制,本项目的平面布局很简洁,但是在垂直面上提供了一些有趣的元素,整个空间分为三个层次。

▼轴测图
axonometric ©RAMOPRIMO

Design is informed by the values behind théATRE, a young “tea bakery” store with few selling points in Beijing and Shanghai, that is devoted in offering cakes, pastry, food and pottery products strongly connected to tea and the whole imaginary that moves around it in a contemporary, fresh and innovative way. Due to the limited dimension of the space, layout is simple in plan, but it offers some interesting elements in the vertical elevation. It is in fact divided into three different levels.

▼垂直面上的元素划分空间
vertical elements dividing the space ©Marcella Campa

▼空间分为三个层次
dividing the space into three different levels ©Marcella Campa

最上层为一个主导整个空间的金属雕塑:这种弯曲动感的形态来源于茶汤萃取过程中水珠滴落之前的瞬间,这种奇特的动态在材质,色彩和灯光之间产生了有趣的反射。

The upper level is dominated by the sculptural roof: the sinuous and dynamic shape of the ceiling surface resembles the movement of large water drops in the very moment before they become tea, creating interesting reflections of materials, colors and light.

▼上方装饰动感的金属雕塑
the dynamic sculptural roof ©Marcella Campa

中间层运用简洁,细致的线条展示店铺售卖的产品。整个画面的背景是一面大透明展示窗,在顾客查看两侧层架展示的时候,同时展示蛋糕的实验制作过程。烘焙的过程和化学实验有很多类似之处,我们试图通过将裱花间的展示设计成一个白色的,干净的实验室空间来表达品牌对卫生、创新和研究的关注。主材料是拉丝不锈钢和意大利IMOLA品牌的瓷砖,亮光的瓷砖表面有温和的钻石型纹路,在表面形成了多变的光,并为空间增加温暖的家庭感。

The middle level features simple and minimal lines and it is dedicated to what the shop has to offer. In the background, a large glazed window shows the making-of process of cakes in the exposed kitchen lab, while customers can find products on the shelves placed on both sides. The idea here is to express cleanliness, efficiency and attention to details. Pastry making process has lots of similarities with chemical lab, and we tried to express this attention to precision, innovation and research by designing the exposed kitchen as a very clean and white laboratory space. Main materials are brushed stainless steel and white glossy ceramic tiles from Italian producer IMOLA, characterized by soft diamond patterns that make the light reverberate on their surface, and that will add at the same time a domestic touch of country-house feeling.

▼看向两侧层架
view of the shelves placed on both sides ©Marcella Campa

▼层架上陈列的产品
the shelves displaying the products ©Marcella Campa

最下层空间主要是为顾客提供体验和互动。与立面和天花同色系的不锈钢和白色元素延伸到了这个部分,同时增加大理石来丰富整个店铺的氛围和质感。主立面的两个大理石盒子搭建的吧台随性的摆放在地面,顾客可以通过蛋糕展示柜直接选择所需的甜品,并在收银台欣赏茶汤萃取的过程。

The lower level of the shop is dedicated to customers’ experience and interaction. The same color scheme of steel and white is extended to this area, with an addition of marble to enhance the material quality of the retail atmosphere. Main front bar functions are organized as two solid marble boxes, where customers can choose sweeties from the generous fridge display or enjoy the view of tea-making ceremony while waiting at the cashier.

▼位于中央的大理石吧台
marble boxes in the central ©Marcella Campa

▼透过透明展示窗看蛋糕制作
showing the making-of process of cakes through the large glazed window ©Marcella Campa

这个区域选用的中国本土生产的“梦幻蓝”大理石,拥有一种类似于糖质的孔隙,使得其颜色根据光线的不同强度发生变化。同样的材质我们也用在门楣,用来标示店铺区域的轮廓。门楣的形状是金属天花雕塑的切面形状,其原本的含义是茶山的蜿蜒起伏。

Local “dream blue” marble from China, which presents a typical sugar-like granular porosity making its color slightly change according to the light intensity, has been selected for this area. Same marble has been used also to define the entrance gate above the shop facade, the shape of which is the direct projection of the cutting section on curved ceiling and was originally meant to resemble the shape of tea hills landscape.

▼“梦幻蓝”大理石同时用于制作区和门楣
using local “dream blue” marble to define the entrance gate and the counter ©Marcella Campa

除了店铺内的空间,茶聚场还为客户提供了一个小的外摆区域。粗糙的混凝土花盆中摆放了植物,定制的曲线沙发长椅系统围绕整个轮廓,其形态来源于茶山的梯田,顾客可以自由行走在其中。外摆部分的桌子是拉丝不锈钢内嵌大理石桌面,椅子则由ARPER品牌提供。

In addition to the shop space, théATRE store will offer to its customers a little patio space outside. Plants in concrete pots and custom-made system of curve soft sofa benches are defining the main layout, inspired by the idea of tea-terraced hills where customers can freely move in-between. Little marble tables and bluish-hued chairs from ARPER are completing the whole seating offer.

▼外摆区域
the little patio space outside ©Marcella Campa

▼从外摆区域望向店铺
view of the store from the patio space ©Marcella Campa

▼结构示意
details of the structure ©RAMOPRIMO

▼平面图
plan ©RAMOPRIMO

year: 2021
location: IFC mall, 4F, Shanghai Pudong – 上海IFC
function: tea shop, café’ and pastry bakery 茶及烘焙产品
area: 50 m² shop + 60 m² patio
design by: RAMOPRIMO
architects: Marcella Campa, Stefano Avesani
project team: Zhao Xinyi 赵心怡, Giacomo Squaquara, Wang WenWen 王雯雯, Huo Ran 霍燃, Du Huayu杜华钰
on-site manager: Lin Jie 林杰
contractor: Chuangqi Shanghai Decor创起设计装饰
furniture: RAMOPRIMO, ARPER
wall tiles: IMOLA
client: théATRE 茶聚场
photographer: Marcella Campa
web: www.ramoprimo.com
Instagram: @ramoprimo

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