A “Cheesy” Feast Appealing to all Senses
In the movie Charlie and the Chocolate Factory directed by Tim Burton, we witnessed a journey of imagination full of tasty stimulations. Cheese, with its tiny holes and color of yellow, is comparable to the rich and mellow flavor of chocolate. By choosing this delicacy as the main concept to design “The Dessert KITCHEN”, Towodesign produced chemical reactions among food, visual impression and emotion, and created a unique space that provides fantasy experiences.
▼店面远景，店面就像色泽淡黄、充满孔洞的奶酪，the distant exterior view of the dessert kitchen with tiny holes and color of yellow
Shopfront: Signboard? Façade? or Show Window?
▼甜品工坊轴测图，the axon of the dessert kitchen
The dessert shop is located in the sunken square of a mall, close to its main entrance. From a commercial perspective, it’s necessary to give the store a striking visual impression to attract customers. A large yellow table extends from the outside eating area to the interior, and even up to the shopfront where the logo is set.
▼店面远景，带孔洞的黄色桌子从外摆区一直向店面蔓延，直至店铺的门以及logo所在位置，the distant exterior view, a large yellow table extends from the outside eating area to the interior, and even up to the shopfront where the logo is set
▼奶酪之门概念生成图，concept diagram of the cheese-like entrance
The surface of the table is characterized by holes, similar to those of cheese. Customers are flowing elements in this area, making the holes variable, sometimes full, sometimes empty. It’s as if SpongeBob was turned into a huge cheese. The outside eating area, like a sculpture, has a strong sense of existence, becoming a visual highlight on the underground square of the mall. The openings of the table were designed based on functionality, which also encourage people sitting next to each other to interact and chat.
▼甜品工坊的奶酪之门近景，close exterior view of the cheese-like entrance of the dessert kitchen
▼奶酪之门桌面，开出了奶酪般的圆形洞窟，the surface of the table with cheese-like holes at the entrance
▼奶酪之门的组合座位，相邻而坐的人们可以进行更多的交流与互动，the combination seating at the entrance, the openings of the table encourage people sitting next to each other to interact and chat
▼奶酪之门的四人座位，the four-seat dining area at the entrance
▼奶酪之门的两人座位，the two-seat area at the entrance
▼奶酪孔中的另一番风景，views through the tiny holes
Satisfaction not only for the Stomach, but also for Life
▼室内甜品教堂概念图，concept diagram of the interior dessert church
Starting from the fact that people gain life energy from food, Towodesign intended to create a dessert heaven with a church-like interior structure, full of a sense of “ritualism”. Elements of towering domes of churches were applied to the ceiling, which consists of several vaults in line with the trapezoidal plane of the site. Considering the concealment of the air conditioning vent and creation of a visual hierarchy, the ceiling presents a grid-like appearance, which also strengths the rhythm of curves.
▼甜品教堂室内，使用高耸的穹顶元素，并通过栅格来强化曲线节奏，interior view of the dessert church with towering domes, and the grid-like ceiling strengths the rhythm of curves
The white grid well matches with the yellow backdrop wall, showing a proper balance between order and affinity. Teatime is like a ritual in life, which can be enjoyed in this imaginative church-like space of peace and sweetness. The bar counter also features the elements of cheese, echoing the structural eating area outside. The interior furniture presents round or curved shapes, adding flexibility to the space and enabling the customers to enjoy the feast of visual and gustatory entertainment.
▼甜品教堂栅格形拱顶细节，details of the domes in the form of grid
Project name: THE DESSERT KITCHEN
Location: B1, REN HE TOWN MALL, Chengdu, China
Category: dessert store
Area: 69 m2
Design firm: Towodesign
Chief designer: He Mu
Design team: Ren Wei, Zheng Liyuan
Completion time: November 2018
Main materials: metal, terrazzo, brushed stainless steel