The Chain Effect is a public space intervention within the framework of Shanghai’s Urban Design Festival hosted in 2017 by the collaborative duet Anomaly + 100 Architects, aiming to identify urban issues derived from modern daily life style, and seeking to create interesting design solutions to solve them.
The first issue to be tackled was the bicycle parking congestion due to the proliferation of bicycles from the booming bike-sharing companies has created a new problem in the narrow sidewalks of the city, hindering the circulation of pedestrians. Inspired by the chain of a bicycle, we came up with a simple yet creative graphic that would indicate the users the positions to park the bikes and also suggest in which angle they should be parked, optimizing the accommodation of more bikes in certain areas and freeing up 0,5 meters of sidewalk for a more comfortable pedestrian circulation.
▼链条的形态可以用来指示自行车停放的位置和角度，the graphic would indicate the users the positions to park the bikes and also suggest in which angle they should be parked
The second issue to be solved was the motorbike parking congestion due as well to a rising proliferation of food delivery companies and online shopping delivery companies. For this second exercise, we designed another simple graphic inspired in the commonly yet unbelievably packed delivery motorbike drivers usually spotted in the streets of Shanghai. The different stacked boxes become the right parking slots for the delivery drivers to park their motorbikes in a specific location and in an organized manner.
▼堆叠的“纸箱”能够指示送货的车辆整齐地停靠在正确的位置，the stacked boxes become the right parking slots for the delivery drivers to park their motorbikes in a specific location and in an organized manner
And the third and last tackled issue was the overcrowded zebra crossings in narrow streets, which in peak rush hours are very difficult to cross without bumping into other people crossing in the opposite direction. To help organizing the pedestrian circulation over those zebra crossings we came up with a very simple yet extremely effective modification of the crossing’s white lines themselves, from straight to zig-zag lines, which created a pointing arrow shape, giving pedestrians a directional hint, splitting the circulation in two directions in order to avoid bumping into other people.
▼斑马线从直线变为之字形线，the crossing’s white lines were modified from straight to zig-zag lines
▼交通流线被分为两个方向， the circulation was split into two directions
We are very glad this simple yet smart design was awarded with one of the most sought-after design awards in the world, the Red Dot Design Award 2018 on the category of Environmental Graphics.
THE CHAIN EFFECT
Project name: The Chain Effect
Design: Anomaly (Shanghai) + 100architects (Shanghai)
Design team: Ellie See (Anomaly Shanghai) + Marcial Jesus & Javier Gonzalez (100architects)
Creative Direction: Elvis Chau (Anomaly Shanghai)
Account Management: Nickel Lui (Anomaly Shanghai)
Production: Hong Yang Advertising (Shanghai) + 100architects (Shanghai)
Client: MINI China
Location: Yuyuan Road, Changning District, Shanghai, China
Area: 950 m2
Completion: November 2017
RED DOT AWARD: