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Appreciations towards ENDLESS DESIGN（联系邮箱：951197972@qq.com） for providing the following description:

设计背景
Background

作为一个全新的业态，苏州首家自助写真馆。STAGE希望打造一个无干扰的自拍空间，将按快门的决定留给顾客，希望在放松的状态下，记录最真实的一切。

As a brand-new business format, the first self-service photo gallery is opened in Suzhou. STAGE hops to create a selfie space without interference, and it decides to leave the right of decision-making to press the shutter for customers, with the hope to record the most authentic world in a relaxed state.

▼店面概览，storefront overview © 马利仁

店铺选址在姑苏区的一个创意园区的沿街店铺，在苏州老城区的新业态，我们希望呈现一个独树一帜的面貌。在门头的整体呈现中，我们打造了一个带着鲜艳色彩的基调，复古、明艳，也希望给老城区带来鲜活的语言色彩。

The store is located in a place along the street in a creative park of the Gusu District. We hope such a new business format in the old urban district of Suzhou can present a distinct look. In terms of the overall presentation of the storefront, we create a keynote with bright colors, which is vintage and vivid. We also hope that it can bring a lively language of colors to the old urban district.

▼复古、明艳的店面基调，key palette of vintage and vivid colors © 马利仁

设计理念
The Design Concept

在小型商业空间中，我们更关注品牌符号和空间设计的融合。在品牌文化盛行的时代，任何品牌想要出圈，都必须重视形象的可视化，无论是店铺形象、包装物料和周边产品。我们从整体的品牌形象出发，希望通过视觉量化元素和符号的运用到空间中，通过品牌符号的运用，达到视觉的冲击加深人们对于品牌的印象，增强品牌粘性。

In terms of the small-scale commercial space, we focus more on the integration of the brand’s symbol and spatial design. In an era when the brand culture prevails, any brand that intends to be famous in different circles must attach importance to visualization of images, and the store’s image, packing materials and peripheral products should all be covered. Starting from the perspective of the overall brand image, we aim to apply quantized elements of vision and symbols to the space, realize the visual impact and deepen people’s vision of the brand through the application of the brand symbol, and improve the customers’ loyalty towards the brand.

▼入口区域，entrance area © 马利仁

在考虑品牌本身特性的前提下，整个的设计方向的色彩是偏复古的，我们把品牌色运用到了空间中，通过复古的色彩及材质叠加，营造空间的情绪和色彩。希望置身其中，可以穿越到复古的场景中享受拍摄的乐趣。

Under the premise of the consideration of the brand’s innate features, the colors of the whole design are relatively vintage. We apply the brand’s colors to the space and create the emotions and colors of the space through the addition of vintage colors and materials. We hope that people in this space can travel to a vintage scenario and enjoy the pleasure of shooting.

▼前台概览，reception overview © 马利仁

▼前台区域作为相对独立的置入体块，the reception area as a independent inserted volume © 马利仁

▼休息区，rest area © 马利仁

在预算有限的情况下，我们通过大量灯箱符号的运用，强调了品牌的文化输出，同时灯箱的运用也能够让空间更具有氛围感。也利用了一些手法，将品牌符号很好的融入在我们的空间里，希望增强大众的记忆点。

In the condition with a limited budget, we used plenty of symbols with lamp boxes to emphasize the cultural output of the brand, and the application of the lamp boxes can highlight the sense of atmosphere of the space. We also take some measures to properly integrate the brand symbols to the space to strengthen the memory of the public.

▼灯箱符号的运用，symbols with lamp boxes © 马利仁

▼走廊概览，corridor overview © 马利仁

▼项目一撇，glimpses at the project © 马利仁

整个空间是一个相对方正的盒子，在整体布局相对来说比较刚需的情况下，我们利用了柱子，把前台区域相对独立做了体块的置入。打造了室内体块，加强用户的视觉冲击。

The overall space is like a relatively cubic box. In the circumstance in which the overall layout is a rigid demand, we adopt pillars to place blocks in the area of the front desk in a relatively independent form, which create the indoor blocks to strengthen the visual impact on users.

▼前台一瞥，glimpse of the reception © 马利仁

▼暗房，dark room © 马利仁

▼平面，plan © ENDLESS DESIGN

项目名称：STAGE自助写真馆
设计方：苏州市不止设计顾问有限公司
项目设计&完成年份：2023年
主创及设计团队：李嘉鹏、陈汐言、戴宇阳、于双双、宋溢鸿
项目地址：中国 · 江苏·苏州
建筑面积：100㎡
摄影版权：马利仁

Project Name: STAGE self-service photo gallery
Design:ENDLESS DESIGN
Contact e-mail: 951197972@qq.com
Design & Completion Year: 2023
Leader Designer & Team: Jiapeng Li, Vivian,YUyang Dai&Shuangshuang YU,Yihong Song
Project Location: Suzhou, Jiangsu, China
Gross Built Area: 100㎡
Photo Credits:LIREN,MA

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Project Specs

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