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2019年9月8日，由国际著名建筑师阿尔瓦罗·西扎为中国顶尖家具品牌CAMERICH打造的Siza展馆，在中国（上海）国际家具博览会上正式亮相。西扎是葡萄牙殿堂级建筑师，以“诗意现代主义”的雕塑建筑闻名，曾于1992年获得普利兹克建筑奖，是最杰出的当代建筑师之一。

China’s top furniture brand CAMERICH invited world-renowned architect Alvaro Siza to create the Siza Pavilion for CAMERICH, which officially made its debut at the 44th China International Furniture Fair (CIFF 2019) on September 8, in Shanghai. Alvaro Siza, laureate of the 1992 Pritzker Architecture Prize and Portugal’s national treasure architect, has been regarded as one of the most important contemporary architects. He is known for his sculptural architecture of “poetic modernism”.

▼展览现场概览，overview

整个展馆呈现出阿尔瓦罗·西扎典型的空间与照明逻辑的完美融合。几何碎片化的设计创造出私密的空间和打破界限的视觉效果。在展馆外立面的选材上，西扎有着新的尝试：展馆外表被矿棉和铝箔覆盖，包裹在银色软垫中的外观呈现出意想不到的模糊镜像。室内白墙与外壳的迷幻反射形成对比，传递出一种宁静之感。

▼设计草图，the sketches

The entire pavilion appears as a perfect fusion of Siza’s typical sequences of spaces and lighting. The design fragmented by geometry creates an intimate space and a vision that breaks through boundaries. In terms of the materials for the pavilion facade, Siza has experimented with new ideas. The outer skin of the pavilion is fully covered with mineral wool and aluminum foils, giving an unexpected blurry-mirroring appearance wrapped in silver soft-cushion. The inner white wall contrasts with the psychedelic reflections on the outside, conveying a sense of serenity.

▼展馆外观，the exterior

▼展馆入口，the entrance

墙面没有装饰，适当留白，这是极简主义风格的完美体现。展馆建筑中的小庭院模型反应了中国传统建筑文化的影响力，这可能是西扎近年来常在中国各地创作的结果。七个入口将庭院划分成多个不同的空间，使得视野更加通透。

▼展厅内呈极简主义风格， the minimalist style

▼几何碎片化的设计创造出私密的空间和打破界限的视觉效果，the design fragmented by geometry creates an intimate space and a vision that breaks through boundaries

No decoration on the walls, and right amount of blank space, are the perfect embodiment of the minimalist style. Small courtyard-inversions in the pavilion’s architecture evoke the influences of Chinese building culture, which may be the result of Siza’s creation of a number of projects throughout China in recent years. The seven entrances divide the courtyard into several different spaces, allowing an even more transparent view.

▼小庭院模型反应了中国传统建筑文化的影响力，small courtyard-inversions in the pavilion’s architecture evoke the influences of Chinese building culture

鸟瞰视角下的展馆有着类似蚂蚁、大象或在阳光下伸懒腰的小猫的形状。设计初稿的灵感原自西扎对柏林马蹄住宅区的一次参观，接着他又从毕加索的拟人化风格中获得灵感创作了第二稿……在耗时六个月的反复修改后，Siza展馆的最终设计稿正式诞生。

▼展馆模型，the pavilion model

Overlooking the 715-square-meter Siza Pavilion for CAMERICH, you will easily find it has the similar shape of an anteater, an elephant, or a lazy cat that stretches its claws and wiggles its tail in the sunshine outside Siza’s office. For this design, Siza has drawn a total of eight sketches. The first sketch was inspired by a visit to the Horseshoe Housing Estate (Hufeisensiedlung) in Berlin, then he created the second sketch with the inspiration from Picasso’s personification style… Finally, after six months of hard work, he finalized the design.

▼多版设计手稿展示，the sketches

西扎曾说：“建筑师的工作不是发明创造，而是改善现实。”同样地， CAMERICH坚信，家具博览会也不仅仅是简单的产品展示，而是对未来生活的一种思考和呈现。今年，CAMERICH打破了家具博览会的传统展示模式，从产品的构思、实验、到迭代的全过程都进行了前所未有的展示。展馆内的建筑设计和家具作品陈列，遵循了与在艺术画廊内策展的相同方式。西扎为品牌特别打造的Castanha桌和Baiana椅也将在不久后销往各地。

Siza once said: “An architect’s work is not to invent but to change reality.” Similarly, CAMERICH believes that furniture exhibitions are not simply a display, they should also reflect the future life. This year, CAMERICH broke the traditional furniture exhibition display mode, offering an unprecedented demonstration of products from conception to experimentation, the whole process of product iteration. The exhibition of architectural design and furniture works of Siza followed the way of art galleries in the pavilion. The Castanha Table and the Baiana Chairs, designed by Siza for CAMERICH, will be sold worldwide in the near future.

▼西扎为品牌特别打造的Castanha桌和Baiana椅，the Castanha Table and the Baiana Chairs, designed by Siza for CAMERICH

西扎认为，从我们所坐的椅子到我们所居住的城市，一切都是紧密相连的。建筑的创新不是工业时代的冰冷机器。设计要从用户的角度出发，将理性与浪漫结合起来，以人为本。西扎的人文立场和独立精神与CAMERICH人性化的设计理念不谋而合。CAMERICH相信，只有不断聚焦更广阔的领域，与各领域分享经验，激发创意，才能在品牌开发和产品设计上实现可持续发展，确保产品的一流品质。

Siza believes that, from the chairs that we rest on to the city that we live in, everything is closely connected. The innovation of architecture is not a cold machine in the era of industry. The design should integrate rationality and romance from the user’s point of view, and take care for the people. Siza’s humanistic stance and independent spirit coincide with CAMERICH’s human-centric design concept. CAMERICH believes that only by continuously focusing on a broader field, sharing experiences with various fields and inspiring creation, can it achieve sustainable development in terms of brand development and product design, and ensure its first-class quality.

▼通过品牌宣传视频的播放来达到交流效果，through the brand publicity video broadcast to achieve the effect of communication

▼展馆一角，a corner of the pavilion

“作为一个家具品牌，我们有专注的设计态度，且不将设计愿景局限在单一的领域，这是CAMERICH一直坚持的创新思维方式。我们很荣幸与大师级建筑师阿尔瓦罗·西扎合作，也非常感谢他在合作期间的指导和启发。设计不是一座孤岛，它源于对生活的密切观察和深入思考。CAMERICH的每一次真诚设计都是为了保持创新的纯粹。” CAMERICH品牌运营总监王艳宁女士说。

“As a furniture brand, we have a focused design attitude and we do not limit our design vision to one field. This is the innovative way of thinking that CAMERICH has always adhered to. We are honored to cooperate with Master Siza, and we are grateful for his guidance and inspiration during the cooperation. Design does not exist in isolation. It stems from the close observation and reflection of life. Every sincere design by CAMERICH is an effort to maintain the purity of innovation.” said Ms. Wang Yanning, Brand Operating Director of CAMERICH.

▼展览现场的盛况，the pomp of the exhibition

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