设计概述 著名家居品牌NORHOR，3500平米西南旗舰展厅在成都开幕，这也是 Muxin Studio为NORHOR设计的第二座家居展厅。这个集超过50个国际家具品牌于一身的家居展厅真实地传递出NORHOR的信念：一切改变应该从家开始。
NORHOR, a famous household brand, opened its 3,500 square meters southwest flagship exhibition hall in Chengdu, which is also the second home exhibition hall designed by Muxin Studio for NORHOR. This home exhibition hall with more than 50 international furniture brands truly conveys NORHOR’s belief that all change should begin at home.
The 30-meter-long glass curtain wall allows passing vehicles and pedestrians to vaguely see some of the exhibits. The exhibition hall is divided into exhibition areas connected to each other, forming a circular exhibition space. At the entrance, the design team adopts the design technique of contrast between reality and reality. The black door highlights the main body to create a better sense of space and make the picture more layered.
▼室外景观的引入，The introduction of the outdoor landscape ©吴越
The reception area and the exhibition space naturally blend together, not as an independent and traditional reception area, but as a part of the space scene.
▼接待区，The reception area ©吴越
▼空间的分割与交流，The division and communication of space ©吴越
The transparent displayed bookshelves divide the space
The whole exhibition hall is divided into high-end brand area, creative brand area, mass brand area, lighting exhibition area and art exhibition area to achieve product display and pure space experience. Let people, people and furniture, people and space communication dialogue, inspire people in the process of the tour of home aesthetics and lifestyle thinking.
▼入口框景，Entrance to framing ©吴越
With the raw texture of the material, it is characterized by ruggedness and durability, as well as calmness and elegance that can bring beauty to any space.
▼1F高端产品展示区，1F high-end product exhibition area ©吴越
如何有效地划分空间，并有序地展示多品类的产品，Muxin Studio要解决的最大问题。基于对空间的巧思构想，Muxin Studio利用原建筑的柱体创造具有流动性、序列性既分割又有交流的空间。
The biggest problem Muxin Studio has to solve is how to effectively divide the space and show the multi-category products in an orderly way. Based on a clever conception of the space, Muxin Studio USES the columns of the original building to create a fluid, sequential space that is both divided and communicative.
▼2F沿窗阵列空间，2F along the window array space ©吴越
▼室内细节，interior detailed view ©吴越
Muxin Studio USES natural elements such as cement in its materials, cultivating a simple beauty through texture, tone and the quality of the handmade. All of these elements inform and inspire this carefully curated space designed to honor the idea that NORHOR wants to convey to consumers of environmentally friendly nature.
▼2F接待区 ，2F reception ©吴越
Muxin Studio always insists on restoring the characteristics of materials themselves, combining cement, wood, metal, glass, stone and other natural materials to tell the natural warm atmosphere.
▼独立展示空间，Independent display space ©吴越
Muxinstudio’s sensory treatment of textures, colors, and finished products, as well as the placement of these elements, are naturally combined with the tactile feel of the product.
▼室内细节，interior view ©吴越
Art gallery takes advantage of long and narrow corridor space to inject blood beyond commerce into brand and space, provide exhibition opportunities for young and excellent artists and students, enrich space experience, and also reflect NORHOR’s strong sense of social responsibility.
▼艺术画廊空间，Art Gallery space ©吴越
▼细节图，Details of the figure ©吴越
The square, inward-looking volume creates an excellent atmosphere, and the internal multi-level volumes are interpenetrated to meet the different forms of lamps and lanterns, which greatly enriches the travel line.
The lamps and lanterns exhibition hall in the cement box is quiet
The display space block interspersed with virtual and real objects
▼卫生间细节图，Bathroom detail ©吴越
Project Address: Chengdu
Project type: Commercial exhibition hall
Scope of design: architectural design, interior design
Construction area: 3500 square meters
Design time: 2019.4 — 2019.6
Construction time: July, 2019.07 — November, 2019.11
Design team: Zhang Lei, Sun Haochen, Li Xuan, Jiang Dawei, Lin Fang, Pan Ya
Construction team: Shanghai Smixin Decoration Engineering Co., LTD
Article: Chen Lin
Photographer: Wu Yue