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Appreciation towards EL EQUIPO CREATIVO for providing the following description:
AXEL MADRID酒店位于“El Barrio de las Letras”的区域中心，设计师在酒店设计中着重参考了区域的历史文化特征，让不同的空间元素形成独特而复杂串联，其目标是为客人塑造一个自由而富有趣味的空间，让不同的人群都能尽情享用酒店的公共区域。
In the heart of “El Barrio de las Letras”, the design overlaps various references forming an explosive and complex tandem. The objective was to create a hotel where one could breath a free and fun atmosphere with a disruptive touch, which would invite different types of public to enjoy the public areas of the hotel.
▼酒店位于一栋19世纪建筑之中，exterior view of the palatial 19th Century building in which the hotel is located
AXEL MADRID酒店介绍|INTRODUCTION TO HOTEL AXEL MADRID
位于马德里Atocha街的AXEL酒店设计参考了大量的历史元素，空间形成了新元素与历史之间复杂而独特的串联。设计着手点之一是酒店所在文化街区的优越位置，这里已成为城市最国际化的区域。另一个着手点是酒店所在的这栋19世纪建筑，其内部典雅的房间仍保留着浓厚的历史特色、奢华的天花板、色彩明艳的墙面和巴洛克装饰细节。设计师的重点在于选择马德里最传统、最流行的特征元素以及最具代表性的视觉元素如斗牛、“mantilla”或吉普赛美学。AXEL连锁酒店背后突破性的理念将这些奇异的元素统一起来：酒店是为LGBTQ群体设计的，空间元素与理念共同塑造了一个欢迎和促进性取向多样性的舒适自由空间。
The design of the AXEL Hotel on Atocha Street in Madrid superposes a series of historic references forming a complex and explosive tandem. One of the starting points is the privileged location of the AXEL Hotel in the very midst of Madrid’s literary neighborhood, today the epicenter of the city’s most cosmopolitan environment.Another starting point is the palatial 19th Century building in which the hotel is located, where its noble rooms still conserve elements of great patrimonial interest, lavishly decorated ceilings, intense colors on the walls and baroque decorative details. An important role in the design choices was also played by some of Madrid’s most traditional and popular characteristics as well as some of the most well-known visual elements such as those related to the bull fight, the “mantilla” or the gypsy esthetic in general. And finally, closing this strange tandem is the explosive philosophy behind the AXEL Hotel chain, whose hotels are designed for the LGBTQ community creating free spaces where sexual diversity is welcome and promoted and where diversion is a priority.
▼酒店街道式的入口，lane-style entrance of the hotel
▼前台，reception
概念|CONCEPT
Atocha街见证了马德里最重要的历史，设计师非常希望能在这里建立设计着手点和不同历史时期之间有趣的对话。设计的主要目标是塑造一个具有一定颠覆性的空间，能够吸引不同的顾客到这个充满自由轻松氛围的酒店来享用美食。空间中色彩的运用是实现酒店氛围的重要手段，同时色彩元素也衬托出每个区域的不同特征和材料本质。
From the beginning we were interested in creating an amusing dialogue among all these starting points and historic periods so important and antagonistic in the history of Madrid and to which Atocha Street has been a privileged witness. The principal objective was to create a hotel which exuded an atmosphere of liberty and diversion with a certain disruptive touch which invited a varied clientele to enter the public areas of the hotel to enjoy the gastronomic offer. In order to achieve this atmosphere, the most important strategy in the design is the use of color, an element which accompanies us throughout all the areas of the hotel and which is applied with different character and material nature in each zone.
▼空间注重色彩的运用-带有传统风格的酒店房间，design is emphasis on colors-rooms with historical elements
▼最具代表性的视觉元素如斗牛、“mantilla”或吉普赛美学也运用在房间设计中， the most well-known visual elements such as those related to the bull fight, the “mantilla” or the gypsy esthetic are applied in the room design
▼细节元素，detail elements
▼洗手间，bathroom
公共区域|THE COMMON AREAS
以电影和“马德里新潮文化运动”音乐为参考的明亮招牌、人体模型和入口前台区域的亮眼元素一同吸引客人进入一个宜人愉悦的空间。明亮的灯光和霓虹灯采用的字词、短语和语句，以更大众化的方式反映/暗示出这一区域所特有的文学历史。在小天井中，这些“通俗文学”招牌具有重要的作用，它们像是在Golden Century“喜剧剧场”中悠扬的回音一样沿着天井的墙面向上攀援。
▼公共区域内人体模型等元素构成一种舒适的氛围，mannequins and other flashy elements at the common area creates a carefree and festive atmosphere
Posters, brightly lit with cinematographic and musical references to the “Movida Madrileña” together with mannequins and other flashy elements invade the entrance way to the hotel and its reception area, welcoming the guest to a carefree and festive atmosphere. The introduction of texts, words and phrases in the form of bright lights and neon’s makes reference to the literary past of the neighborhood, but with more popular messages and winks/insinuations. It is precisely in the courtyard of the building where this “popular literature” takes on importance and climbs up the patio walls like an echo of the theatrical voices of the “Comedy Playhouses” of the Golden Century.
▼明亮的招牌和霓虹灯如同飘扬的回音一样沿着墙面攀爬，bright lights and neon climbs up the patio walls like an echo of the theatrical voices
▼平面图，plan
HOTEL AXEL MADRID
Location: Calle de Atocha, 49 – 28012, Madrid
www.axelhotels.com/es/axel-hotel-madrid/hotel.html
Client: HI Partners, Hoteles Axel
Floor Area: 3600 m.
EL EQUIPO CREATIVO _ Oliver Franz Schmidt + Natali Canas del Pozo + Lucas Echeveste Lacy
More: El Equipo Creativo 更多关于他们：El Equipo Creativo on gooood。
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