非常感谢来自 nendo 对gooood的分享。更多关于他们：nendo on gooood。
Appreciation towards nendo for providing the following description:

GLOO是nendo为日本国誉公司设计的一系列胶粘文具，比如胶水和胶带。新产品的研发是为了解决用户因产品而产生的各种方面的小压力，就像我们常常会遇到的“盖子取下来应该放哪儿？”又或者“这样的形状拿起来方便么？”

A project for KOKUYO to unify a variety of adhesive products such as glues and tapes. The new products were developed to solve subtle stresses that have been extracted from examining users of current products, with questions like “ where is the cap placed when it’s off from the product?” or “is the current shape really easy to hold and carry?”.

产品的主体颜色呈哑光白色，产品标识和其他信息使用的字体很小，对比度适中，这样就可以保证放在桌上时，使用者不会注意到任何不必要的信息。此外，设计时会使用不同的颜色来区分功能，这是行业准则，比如灰色=标准产品，红色=粘性强的产品，浅蓝色=可重复粘贴。包装设计中也用到了这些颜色，包装上的介绍和图注都尽可能做得简洁，避免以往的过度包装但同时也能清晰地传达信息。

The main body of the products were finished in matte white and the logo and other information were printed in small font with medium contrast so that it won’t be unnecessarily informative on the desk. Moreover, as a rule across all the products, colours used as an accent represent their functions, such as “grey = standard”, “red = strong adhesion” and “light blue = re-stickable”. The package design also deployed these colours, along with pictograms with brief explanatory texts, as a simple yet careful communication method and avoided excessively stimulating expressions in previous packages.

01.
胶棒
Glue Stick

▼视频，video

这款胶棒的不同之处在于，它是方形的，所以纸张的边角部分也可以轻松涂到。与传统的圆柱形胶棒相比，从桌上滚下来这种情况，不太可能发生在在方形胶棒身上，而且按压出胶的按钮手握起来更容易。因为方形的盖子密封性较差，所以设计师设计了特别的圆形盖子来解决这个问题。圆形盖子的内部有空槽，防止已经挤出的胶棒变硬，因为胶棒变硬之后，盖子就很难拔下来了。盖子顶部要大出一圈来，所以一只手也可以打开。

A square-shaped glue stick that can be easily applied to the corner edges of paper. The square profile makes it less likely to roll off the desk and the knob to squeeze out the glue is easier to be held, compared to conventional glue sticks with cylindrical shape. As for a square cap was found to have low sealability, a unique round cap was developed to overcome this issue. The inside of the round cap has a cavity inside in order to prevent the spilled glue from hardening, which often makes the glue difficult to be opened, and the large rim enables the cap to be handled with only one hand.

02.
滚轮胶带
Roller Tape Glue

▼视频，video

胶带外还有一个可滑动外壳，不用的时候合上即可，方便随身携带。外壳合上的时候，胶带口也会闭合，防止胶带变脏。胶带头部会在两个位置停止，所以有两种使用方式，因为当下有两种流行的抓握方式——用食指按压，或者整手握住。此外，胶带是点粘式的，这样既易于切断，也能保证胶带的粘性。

A tape glue with compact head that can be swung into the body when being carried. The lid slides and covers the head part when closed, which prevents loss of the cap and dirt invasion to the adhesive surface. The head was designed to stop at two angles, which enables two different ways of gripping, as for there are two popular ways to grip the product; holding with index finger pressing to the body or grab the tape with the whole hand.Additionally, unique mechanism of dots pasting secured both a sharp cut of glue and strong adhesion.

03.
快干胶
Instant Glue

▼视频，video

快干胶体是红色的，这样能一眼看出哪里涂过胶水，15分钟后就会褪色。快干胶的盖子上圆下方，很容易打开，也不会到处滚动。盖子采用双层外壳，以保证良好的密封性，防止胶水干掉，盖子的内部是黑色的，避光，防止胶水褪色。除此之外，盖子还能直接盖在后面，防止盖子丢失，也增强了使用时的手感。最后，出胶口的形状经过特殊切割，所以无论是点状还是线状涂胶都没有问题。

An instant glue with red colour that clarifies pasted area and fades after 15 minutes. The cap deploys a round-square shape to be opened easily and not to roll around, and double walls of the cap ensure superior sealing, while black interior wall of the cap cuts off lights and protects the glue colour from fading. It can be attached to the bottom of the body, which prevents the cap from being lost and improves the holding experience. Once docked on the bottom tip, the cap makes the glue stand on the desk, which prevents glue liquid leaking while in use. Finally, for both “dot” and “line” pasting, the nozzle tip was shaped as if it was cut diagonally.

04.
胶带座
Tape dispenser

▼视频，video

胶带座设计得尽可能得轻，一方面是方便携带，另一方面是防止摔落时损坏。为了方便单手使用，胶带座底部装有树脂吸盘。吸盘靠内部隐藏的风口来产生吸力，有了这个，胶带座可以稳稳地“粘”在桌面上，往上一轻轻一提就和桌面分开了，这些动作只用一只手就能完成。当然性能方面也有提升。胶带座上的刀片是特殊加工而成的，较为锋利，切胶带时平滑，且直。

The body of the tape dispenser was made as light as possible to carry and to prevent injury and damage from dropping.For easy one-hand use, a suction disc of silicon resin was attached to the bottom. With this disk, supported by hidden vent inside, the tape dispenser can “stick” itself on to the desk when put on the surface, and when pulled upward, it can automatically “detach” itself, enabling all these motions to be completed with only one hand. And of course, the basic performance was also improved with, for example, a specially processed fine blade that cuts straight lines smoothly.

05.
限量套装
GLOO BOX

GLOO BOX套装里包含这一系列里的四款产品，限量出售。套装里内含一只可移动的小纸鸟桌摆，它可以很稳地摆在桌面上，也可以挂起来，挂起来会微微晃动，很可爱。制作纸鸟需要用到套装里的四种产品，整个制作过程引导着用户体验四种产品的乐趣。

The first collection consists of four products and they are combined into “GLOO BOX” as for limited edition. The box includes a bird-shaped paper mobile object that stabilizes on to desks, but sways when being hanged on a shelf. It can be crafted up by using all four items, which guides users to experience four products with fun.

More: nendo。更多关于他们请至：nendo on gooood

Project Specs

nendo

Recommended Jobs Submit a JobAll Jobs »

Latest Jobs Submit a JobAll Jobs »

Post a Comment

Social Login

Restaurant K&Co by Plantea Estudio

Tingbjerg Library and Culture House by COBE

Ginza Extra Small Building by KEY OPERATION INC. / ARCHITECTS

Latest ProjectsAll Projects »

Recommended Jobs Submit a Job All Jobs »

Latest Jobs Submit a Job All Jobs »