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2021 年末，北京王府井大街整体升级，其中「东安市场」作为重要的一部分也迎来了 23 年以来最大规模的设计改造。

DongAn Luxemporium has embarked on a new era in the retail market as it has commenced the renovation at the end of 2021. The renovation was a part of “Wangfujing Street regeneration,” one phase of Beijing’s largest industrial icon.

▼视频，video ©花生工作室

整个项目的建筑面积达 1.1 万平方米，楼内集合了 600 多个国际一线的奢侈品牌、独立设计师品牌和高街潮牌。融合中式建筑元素、场景与现代时装，创作出一番穿越时空的感官对话, 尝试把传统中式建筑和现代的制作工艺融合，把东安市场百年历史与现在、未来都串联起来，从而「重叠出全新的空间」。

The total footprint of the mall is 11,000 square meters, with more than 600 international luxury, designer and street fashion brands in the landscape. The interior design is envisioned to integrate Chinese architectural elements, scenes, and modern fashion, creating a sensory dialogue that travels beyond time and space. The vision for interior design is to stand artfully integrate traditional Chinese architecture and modern techniques, connecting to the historic fabric of the city of Beijing to “overlap a space with visual identity.”

▼改造后的空间概览，overall view of the space after renovation ©吴鉴泉

▼历史、现在与未来的重叠，overlapping of the history and the future ©吴鉴泉

All Design Studio（上海好典空间设计有限公司）成立于2016年，主创团队具有建筑，室内，时尚，艺术等背景，坚持“设计不是艺术，它是服务于人的一门学科”的核心价值观。重视原创性充分发挥设计自由度，懂得并擅长为不同的品牌进行定制化的服务，创造叙事的、富有品牌DNA的空间形象，严格把控每一道细节至项目落地。

坐落于北京这座历史自然赋予的文化都市，当地文化的设计元素被纳入设计语言思考中，照射出对多样性和人文性的召唤。他们利用了时尚鲜明的色彩和材质来代表「现代」，同时采用了古代建筑般的结构线条来代表「历史」，将二者完善地融合在一起，呈现出如梦幻影般的「老北京形象」。

All Design Studio was founded in 2016. Specialized in working architecture, interior, fashion, art, etc., their design language always implements “design is not art, it is a discipline that serves people”. With their works, the office established a conception and understanding where creative idea and fusion of design achieves an entirely new significance. It settles in the context of the brand DNA and contemporary reinterpretation, genuine craftsmanship, and most of all the context of an essential solution to fit each atmosphere.

In terms of cultural representation, the city of Beijing is endowed with history and nature. The design elements of local culture seamlessly weave the design language thinking, paying homage to diversity and humanity. Designer embedded bright colors and materials to represent “modernity,” bringing Chinese traditional building structures into “history,” which offers a dreamlike image of “Old Beijing. ”

▼设计分析
design analysis ©All Design Studio

改造过后的空间分布主题更加清晰，用融合了艺术感和科技感的场景设计加持了空间布局。重新建立出三个主题，每层主题同时达成了某种默契与共生，重塑后的空间结构使得让整个商场内的动线更加清晰明确。

Featuring color and geometric elements, the theme of the space and the layout iterate the artistic and imaginative scenes. Three themes intertwine with each topic, which has achieved a specific tacit understanding and symbiosis. The reshaped spatial structure makes the whole atmosphere turn into a stripped-down space.

▼三层不同主题的空间，three levels with different themes ©吴鉴泉

1F形塑东安
Cubism DongAn

「形塑东安」为一层空间主题，这里是设计重点——「中式建筑结构」的首次变幻。团队借鉴了传统中国建筑中天花板和柱子的结构，创造出如青山掩映的诗意钢铁庭院一般。呼之欲出的轻盈质感让古典与现代美学的碰撞出新的诠释写照。整体的色彩取自富含宋代美学的优雅中性色调，与有机材质相结合——比如玻璃材质的运用，都呈现出一种永恒的经典美感。一层的品牌主要以鞋包集合区、眼镜饰品、国际潮奢品牌为主，激发出创造时尚的乐趣与力量。

The first floor highlights “Reshape Dong’an,” the first transition of Chinese architectural structure. The team evokes the design of ceilings and pillars from traditional Chinese architecture to create “a poetic steel courtyard set beside hills.” The aesthetic lightness of texture brings the collision of classical and modern decor to create a new interpretation. The color themes are inspired by elegant, neutral tones in the Song Dynasty artifice, combined with organic materials – glass, presenting a timeless classic beauty. The first floor mainly offers collections of shoes and bags, eyewear accessories, and luxury brands, which evoke the power of fashion.

▼一层空间概览，overall view of the first floor space ©吴鉴泉

▼不同的展示空间，various display areas ©吴鉴泉

▼休息区，resting area ©吴鉴泉

2F幻聚东安
Futurism DongAn

二层主题延续了「中式建筑结构」，在天花上产生的全新的设计语言，几何图型的变换融入更多现代元素，带着工业风的简约，打造新中式视觉感。「幻聚东安」集合了一众潮流品牌店铺，容纳了更多国际年轻设计师品牌，与年经活力的氛围相得益彰。

Chinese architectural structure continues on the second floor, reflecting a new design language on the ceiling. The transformation of geometric patterns incorporates more modern elements, while the simplicity of the industrial style deftly carves an unique Chinese aesthetic vision. Wander the “imaginary Dong’an” to observe prominent, accommodating, more international young designer brands complement the vibrant atmosphere.

▼二层空间，second floor space ©吴鉴泉

▼卫生间，变化的几何图形，washroom with changing patterns ©吴鉴泉

3F 云艺东安
Performance Dong An

三层好比云端，延续变化了二楼集合形体天花成导角的异形体，仿佛如云朵飘在天花板上。以云的各种形态为线索，打造富有现代艺术气质的空间氛围，低饱和度的宋朝浅蓝色使得置身其中的感受添上了一抹柔和的气韵，极大的包容性艺术感将成为人们触碰艺术与文化的空间。

The artistic element defines the third floor, while the chamfered shape gently floats on the ceiling like clouds. Carefully placed the various forms of the cloud as clues to create a space atmosphere full of modern artistic temperament. The low saturated light blue adds a visceral link with softness, blending with the inclusive artistic sense to deliver a layered interior experience.

▼三层空间概览，overall view of the third floor space ©吴鉴泉

▼浅蓝色与柔和的几何形状，light blue and soft shapes ©吴鉴泉

概念化方式探索中国传统文化里的美意与雅致
The conceptual approach resonates with Chinese culture

充满变化性的几何图形设计贯穿整个东安市场，三层空间是几何形态的最后转变，从锋利清晰的方形流转至圆润顺滑的圆弧造型。作为空间设计的主线，中国元素延伸至这层“艺术馆”中，未来与历史的层层叠叠，无界融合在极具吸引力的空间中。

Unveiling the third floor furthers deep-dive exploration into geometric figures, color, and form. The final transformation of the geometric form, shifting a square-shaped image flow to a smoother arc shape. The interior is designed in pursuit of the purest experience of an “art gallery,” where the existing history and potential future are incorporated, unbounded, and integrated into an attractive space.

▼中国元素与圆弧造型的天花，Chinese elements and ceiling composed of round-shaped components ©吴鉴泉

站在扶手电梯上，抬头可见轻盈如云艺般的明亮灯光洒落而下。带着现代建筑的简约，金属呈现出材质的自然本色，凹凸的轮廓结合光线，增加了阴影与反射，削弱的了金属质感，以轻巧感带出强烈的体积感，既增加了空间的视觉律动，亦更显通透，仿佛漂浮在空中一般。

Taking a glance at the roof while standing on the escalator, the stunning and bright lights are like clouds falling. Considering the simplicity of modern architecture, the metal evokes the material’s natural color. The concave and convex contours combine with brightness to increase shadows and reflections, weaken the metal texture, and create a precision-mitered sense of fabric-like quality. The visual rhythm of the space is more transparent, as if floating in the air.

▼从扶梯仰望空间，look up at the space from the escalator ©吴鉴泉

机能性与自然植被元素的出现，象征着全新篇章在零售店铺空间中张力开来，All Design Studio构建起充满科技感与未来感的区域——潮鞋区与羽绒区、国潮区。

The emergence of functional and natural vegetation elements symbolizes the opening of a new chapter. All Design Studio has the vision to channel a futuristic sense and distinctive style within three boutique destinations.

▼仿佛漂浮在空中的空间
space as if floating in the air ©吴鉴泉

承载百年历史，共赴一曲时空交错的协奏
A symphony for the history and the culture

此次东安市场的改造，All Design Studio通过多层次的空间、色彩与结构的层层递进，让过去、现在以及未来三者同时出现在同个空间当中。在新的空间美学当中与全新现代审美无界融入、在地文化以及古典情怀，不仅让东安市场成为了一个可塑性极强的艺术空间，更是营造出传统零售空间一种全新的有机运作方式。

The revitalized retail destination will see one of Beijing’s most famous public spaces brought back to life. All Design Studio’s practice brought a cinematic quality to the space through the multi-dimensional theme, color, and structure.

▼细部，details ©吴鉴泉

全新的东安市场在经过了百年时间洗礼之后，设计师从形塑到幻聚再到云艺，穿梭在艺术的视角下，连接精神界面与社会理想，推演城市商业与艺术共生的全新愿景。

DongAn Luxemporium represented a beacon of optimism in a hundred years of baptism. Designers have insight from the perspective of art and culture, connecting the spiritual interface and social ideals, and practice envisaged the structure as a blueprint for a new form of the retail industry.

▼一层平面图，first floor plan ©All Design Studio

▼二层平面图，second floor plan ©All Design Studio

▼三层平面图，third floor plan ©All Design Studio

项目名称：东安睿锦
设计单位：All Design Studio（https://www.alldesignstudio.net）
业主：北京王府井百货（集团）股份有限公司东安市场
睿锦尚品国际贸易（上海）有限公司
完成年份：2021年11月
建筑面积：9872㎡
项目地址：北京市王府井大街138号
设计主创：梁春亮Gnial Liang，李亢骋Fred Li，陈宏威 Wei Chen
设计师：张毅毅，周钊吉，段静，李涛，单灏，孙倩荣，黄子越
效果图：Visual Wang Studio
公共区域摄影师: 吴鉴泉
店铺摄影师：Chao fan Photography｜康超凡， Studio Ten｜谭啸
视频：花生工作室
施工方：上海普宏建设工程有限公司

Project Name: DongAn Luxemporium
Design Firm: All Design Studio（https://www.alldesignstudio.net）
Owner: Luxemporium
Completion Time: November 2021
Area: 9872 ㎡
Project Location: 138 Wangfujing Street, Beijing
Design Director: Gnial Liang, Fred Li, Wei Chen
Interior Designer: Yiyi Zhang, Zhaoji Zhou, Jing Duan, Tao Li, Hao Shan, QianRong Sun, Ziyue Huang
Rendering: Visual Wang Studio
Photo credits for Public Area: Vincent Wu
Photo credits for Shop: Chaofan Kang from Chao fan Photography, Xiao Tan from Studio Ten
Video Credits: HUASHENGSTUDIO
Construction: Shanghai Puhong Construction Co., Ltd.

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