感谢 MVRDV 予gooood分享以下内容。更多关于他们：MVRDV on gooood 。
Appreciation towards MVRDV for providing the following description:

设计在我们的生活以及未来世界里将占据越来越重要的地位。它承载着我们对于新型社会的思索过程；它是动手前的思考，也是生产前的必经阶段。设计产品和生产新事物的机器共同改变着我们的世界。由设计引领的社会将在持续发展的同时变得更加智慧，一个数字化制造的全新世界即将浮现。如何传达这一观念？如何去体验那些能够改变世界的小事物，以及那些能够改变小事物的大事物？我们能够想象到怎样的改变？它们之间又存在怎样的关联？

Design has become and will be more and more the keyword of our world and our next worlds. The word will be the carrier of the thinking processes towards new societies. It is about the phase before production. It is about the thinking before the making. Design products change our world and so do the machines that produce new products. A society led by design is under endless construction and in an expanding smartening universe, there is an emergence of a new world of digitized making. How to convey that thought? How to experience that? That small thing are able to change the world….. and that big things can change small ones sequentially. What changes can we imagine? How do they interrelate?

▼展场入口，exhibition entrance

▼展览旨在回答：“如何定义由数字化思维产生的多重设计方向”，the design tries to answer how to identify multiple design directions generated by digital thinking

MVRDV为深圳蛇口海上世界及艺术中心设计的主展厅呼应了双年展中“数字之维”的主题；成千上万种数字创新举措使中国从制造中心变成了现在的创意中心。该展览引用并思考了这样一个问题：如何定义由数字化思维产生的多重设计方向？为了回答这一问题，MVRDV在展厅中设置了贯穿两个楼层的迷宫，分别为设计产品和设计者带来独立的展示空间，同时使两层楼协同增效，令楼上和楼下产生不一样的观感和体验。

MVRDV’s design for the main exhibition hall of the Sea World Culture and Art Center located in Shekou, Shenzhen responds to the biennial theme; ‘Minding the Digital’ and considers the myriad forms of digital creativities that are critical to China’s shift from a historic manufacturing centre to its current reinvention as an innovative hub. The design draws on and also reflects upon the central question of how to identify multiple design directions generated by digital thinking? To answer this, MVRDV has developed a labyrinth located over two floors that individualise and differentiates the display environments for designs and designers, whilst at the same time creates a synergy between both floors which gives different perspectives and experience from either within the exhibition hall or viewing from above.

▼MVRDV在展厅中设置了贯穿两个楼层的迷宫，MVRDV has developed a labyrinth located over two floors

▼细部，detail

展厅共包含两层：第一层：产品。一层空间是一座由不同房间组成的创意迷宫。每个房间展示了不同设计师的作品，以及他们为新世界的创造所做出的贡献。每位设计师都有着不同的关注点，因而需要独立的空间来进行展示。参观者可以来回穿梭于这些房间，从而对设计师及其作品进行更深入的了解。所有的房间皆以黑色为背景，使人们专注于空间中央的展品。

The exhibition hall comprises of two levels: LEVEL 1: THE PRODUCTS. On level one, a labyrinth of ideas is made. This floor is designed as a maze of rooms that each show of designers and designers are contributing the making of a new world. They all have individualised focus so need individual rooms to reflect on this. Visitors however can go from room to room to get further acquainted with their works and understand them. All of the rooms have black interiors to give central focus products on display.

▼一层空间由不同的独立房间组成，on level one, a labyrinth of ideas is made

▼每个房间展示了不同设计师的作品，each of the rooms shows designers and their works with individualised focus

▼展品细部，exhibits

第二层：制作者。通过楼梯可到达位于独立展示空间上方的楼层，这一以玻璃铺设的楼层展示了制作者、产品以及设计者。该楼层形似一个舞池，参观者们可以在其中体验历史的片段与进程，并与下方空间进行互动，同时进入展示未来产品的空间。这一迷人的空间由灯光从下方照亮。

LEVEL 2: THE MAKERS. On the second floor and above the individualized display spaces below, stairs lead to an upper level with a glass floor showing off the makers, products and designers below. It becomes akin to a ‘dance floor’ where visitors can experience walking over (hi)stories. Here the visitor can interact with what goes on below as well as encountering a space for future products. It is a beautiful space illuminated from below.

▼二层空间形似舞池，在此可体验历史的片段与进程， the second floor becomes akin to a ‘dance floor’ where visitors can experience walking over (hi)stories

生产者 | THE GENERATOR

曾经的发明和创造往往相互关联，这也正是开源社会的内涵所在，它将促进创意的展示，使人们了解他人的想法和行为。 generator是一个致力于连接过去与现在，同时又放眼于未来的场所。

The inventions of the past somehow interrelate and this is somehow described as an open source society that promotes showing and an awareness of what others are doing and thinking. The generator is a place for encountering the interrelatedness of the past and present whilst looking to the future.

▼展览为参观者带来了一个数字化的世界，the exhibition indicates the emergence of a new world of digitized making

▼展览细部，detail

特洛伊，进化城市 | TROY, THE EVOLUTIONARY CITY

社会不断交替演变，此处的设计概念类似于施里曼对特洛伊古城的发掘，展示了历史的革新以及城市的建造过程。未来是由能够引发城市革新的创意和想法构成的。所有的这些空间、概念、产品和制作者们共同构成了产品文化的全景，为我们展示了设计与设计者们如何构建全新而大胆的城市。

Layer after layer new societies are being built and the proposal here for Design Museum might be likened to Schliemann’s excavations in Troy, that showed the evolutions of history and the making of the city. The future is made by inventive ideas that can lead to the emergence of the evolutionary city. All these rooms, ideas, products and makers might be seen as offering a panoramic view on the current making culture and how design/designers help construct a brave new world.

▼中庭空间，atrium space

▼室外展区，outdoor exhibition area

Location: Design Society, Shekou, Shenzhen, China
Programme: 1,500m2 spatial exhibition design
Design MVRDV: Winy Maas, Jacob van Rijs and Nathalie de Vries
Design Team: Winy Maas, Wenchian Shi, Marta Pozo, with Bart Milon, Gustavo van Staveren, Cai Zheli, Matiss Groskaufmanis, Guang Ruey Tan, Sen Yang, Jan Szymankiewicz, Jose Sanmartin and Wenzhao Jia
Project Coordinator: Jammy Zhu
Partners Design Society
馆长 Director: 奥雷·伯曼 Ole Bouman
项目总监 Programme Director: 赵蓉 Rong Zhao
高级策展人 Exhibition Curator: 陈嘉莉 Carrie Chan
展览负责人 Exhibition Manager: 黎潇楠 Xiaonan Li
助理策展人 Assistant Curator:唐司韵 Siyun Tang, 张潇予 Xiaoyu Zhang 展览助理 Exhibition Assistant: 黄韵菁 Yunjing Huang, 周辰琛 Chenchen Zhou 公共教育与活动经理 Learning and Event Manager: 沈海兵 Haibing Shen
公共活动助理 Event Assistant 叶秋怡 Qiuyi Ye 公共教育助理 Learning Assistant 潘璇 Xuan Pan 传播主管 Head of Communication: 顾灵 Ling Gu
会员经理 Membership Manager: 张抒 Shu Zhang
设计师 Designer: 成晟 Sheng Cheng
品牌专员 Branding Officer: 巫思超 Sichao Wu
展览搭建 Exhibition Construction: 卡司通 Kastone
Co-architect: Design Republic engineering Graphic Design: Thonik
Images: © Zhang Chao

More：MVRDV，更多关于他们：MVRDV on gooood

Project Specs

MVRDV

Recommended Jobs Submit a JobAll Jobs »

Latest Jobs Submit a JobAll Jobs »

Post a Comment

Social Login

Info-Pavilion, Germany by Wang Zhengxiao

Agencia de publicidad Sra. Emilia by Erbalunga estudio

SND Concept Store by Various Associates

Latest ProjectsAll Projects »

Recommended Jobs Submit a Job All Jobs »

Latest Jobs Submit a Job All Jobs »