For decades, film directors have used megaphones to communicate with their cast and crew on sets where it was hard to hear. The acoustic megaphone became an iconic clichéd symbol of a movie director. The designers were inspired by these cone-shaped acoustic horn and have thus developed various functional objects that are placed within the interior to echo with the ‘megaphone’ theme.
▼采用传统扩音器作为主题，inspired by these cone-shaped acoustic horn
The designers would like the guests to concentrate on the organic forms of the space. That’s why not many decorative items are needed – which is a simplistic approach and the designers can shift the budget to create these unique interior forms. The whole space is dominated by mainly greyish colour. Sculptural organic forms are extending from the ceiling towards different parts of the space, as if they have lives of their own. Some rectangular columns are curved around the corners to create comfortable seatings in all directions. The floor and some walls are covered in rectangular tiles. Luminaires are concealed within the construction to provide enough light yet not to interrupt with the minimalistic design space.
▼将喇叭口造型从地面延伸到天花，延伸空间中透视关系，sculptural organic forms are extending from the ceiling towards different parts of the space
▼设计师将柱子巧妙的设计成公共的座椅，并且也同样将之以曲面的方式展现出来，some rectangular columns are curved around the corners to create comfortable seatings in all directions
Other than the grayish colour, a very eye-catching orange colour is chosen by the designers to decorate the space. The designers got the inspiration from the Orange Isle – an isle in Xiang River in Changsha. During Mao Zedong’s early years, he lived in Changsha. He and his friends would swim in the Xiang River. It is also a national AAAAA (5A) level tourist attraction and a national key scenic spot. When guests enter the arrival hall, they would immediately be drawn to the striking orange cone-shaped seatings with darker tones of comfortable cushions. These does not only serve as a functional purpose, but also give the space focal points. The gaps between the rectangular tiles are also painted in the same tone of orange.
▼设计师将单人座椅设计成橙色的喇叭口造型，来配个整体的空间， the striking orange cone-shaped seatings with darker tones of comfortable cushions
▼灵感源自长沙非常著名的景点——橘子洲，the inspiration from the Orange Isle – an isle in Xiang River in Changsha
Walking into the auditorium, you will find that the features on the wall looks like an elongated shape of the mouth of megaphones. The designers use sound-absorbing materials to arrange them horizontally on the wall. These have increased the sound absorption areas in the cinema, and at the same time, the design theme is once again being perfectly echoed. What is special about this cinema is the colourful auditorium catered for children. The cylindrical ‘megaphone’ act as both interesting features and practical lightings. The seats are covered in various shades of orange and yellow. All elements were selected to imbue a sense of friendliness and intimacy, to provide a joyous viewing experience for the kids. Even if you walk into the washroom, you will be pleasantly surprised to find that the ceiling and wash basins are also in the shape of a megaphone. The orange features that extend from the ceiling and the wash basin are interesting resemblance of each other. The design of washroom is usually being ignored, but the designers maintain the coherence of different spaces of this project through original design.
▼墙身的橙色的弧面造型，wall in sculptural organic forms
▼保持了空间的整体一致同时又保持了不同空间的连贯性，maintain the coherence of different spaces of this project
▼影厅墙身的造型好似被纵向拉长的喇叭口，一片片在影厅的墙面上横向排列开来，the features on the wall looks like an elongated shape of the mouth of megaphones
Project name：Changsha Insun International Cinema
Design：One Plus Partnership
Design year & Completion Year：Feb-19
Leader designer & Team：Ajax Law & Virginia Lung
Gross Built Area： 5980㎡
Clients：Hubei Changjiang Film Group