Bulgari Kuala Lumpur by MVRDV

A marble-veined façade permeated by gold light

Project Specs

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感谢 MVRDV 予gooood分享以下内容。更多关于他们:MVRDV on gooood 。
Appreciation towards MVRDV for providing the following description:

MVRDV为宝格丽吉隆坡旗舰店赋予了全新外观。新的立面在继承宝格丽品牌风格的同时,在传统材料的使用上也颇具实验性。本案是MVRDV为该奢侈品牌设计的一系列项目中的首个作品。金色的光纹蔓延在混凝土和树脂构成的立面,营造出脉络丰富的大理石观感。

Bulgari’s flagship store in Kuala Lumpur has opened with a new façade that imagines the luxury brand’s heritage, and experiments with traditional materials. The storefront is the first in a series of MVRDV façade designs for the luxury brand. This concrete and resin facade is permeated by gold light to create a marble-veined façade.

▼旗舰店外观,exterior view

一个多世纪以来,宝格丽以前瞻性的眼光和创造精神引领着意大利时尚,在从罗马艺术的永恒之美汲取灵感的同时,也为之赋予独一无二的当代特色。MVRDV的设计方案以宝格丽的品牌传统为依据,为Condotti街道上的立面赋予了不对称的飞檐,同时以实验性的方法重新诠释了标志性的大理石立面。在白天,这一引人注目而富有动感的立面在城市的街道中脱颖而出,晚上则呈现出更加戏剧感的效果。

For over a century, Bulgari has set the pace for Italian style with a forward-looking, creative spirit that draws inspiration from the timeless beauty of Roman art, while giving it a distinctive contemporary touch.  MVRDV’s design draws on inspiration from the luxury brand’s heritage. The cornice of via Condotti is a set element used asymmetrically in different locations over the world, and its iconic marble façade now reinvented and reinterpreted by material experiments. In Kuala Lumpur, a façade which by day is striking but organic, whilst at night, a more dramatic effect is achieved.

▼不对称的飞檐从街道中脱颖而出,a striking but organic façade seen from the street

▼混凝土和树脂构成的立面营造出脉络丰富的大理石观感,the concrete and resin facade is permeated by gold light to create a marble-veined façade

这一创新性的立面是MVRDV和代尔夫特理工大学以及立面制造商Tensoforma共同合作的成果,使门面本身成为了宝格丽的最新产品。玻璃纤维混凝土(GRC)被按照特定图案进行切割,与树脂一起填入立面,并由琥珀色的LED灯光点亮。不锈钢板被用作树脂的基底,板面的节点则被隐藏在表皮的脉络之下。不论在白天还是晚上,立面都能够保持一种理想中的半透明效果,同时发出温暖的琥珀色光芒。

This innovative façade developed from a research-process in collaboration with Technical University Delft, and Tensoforma, who worked on façade production. The result of which was a new product for the store. Glass Reinforced Concrete (GRC) was cut according to pattern and filled within with resin then illuminated by amber LED Lights. A stainless steel sheet acts as a base for the resin, with panel joints hidden and integrated into the vein pattern. Either during the day or at night time, the Bulgari façade that achieves the desired translucent effect emanating a warm amber glow.

▼玻璃纤维混凝土与树脂一起填入立面,并由琥珀色的LED灯光点亮,Glass Reinforced Concrete was cut according to pattern and filled within with resin then illuminated by amber LED Lights

▼立面细部,detailed view

该立面方案可用于全球范围的宝格丽门店,使其在任意场景和环境中都能显出极高的辨识度和独特性。复杂精致的细节与高品质的用料相结合,共同为设计赋予了无限的可能。

The new catalogue for future Bulgari storefront façades can be adopted globally, making them instantly recognisable and unique in any context. An approach offering endless possibilities that combine sophisticated detailing with high-quality materials.

▼室内视角,interior view

▼设计概念示意,design concept

Credits
Location: Kuala Lumpur, Malaysia
Client: Bulgari
Programme: 103.4m2, f açade design
Budget: Undisclosed
Design: MVRDV – Winy Maas, Jacob van Rijs and Nathalie de Vries
Concept Phase – Design Team: Jacob van Rijs, Fokke Moerel with Sanne van der Burgh, Aser Giménez Ortega, Elien Deceuninck, Rico van de Gevel and Junxiang Zhang
Design and Material Development Phase – Design Team: Jacob van Rijs, Fokke Moerel with Aser Giménez Ortega, Elien Deceuninck, Simone Costa, Frane Stancic, William de Ronde, Marek Nosek and Rico van de Gevel
Construction Phase – Design Team: Jacob van Rijs, Fokke Moerel with Aser Giménez Ortega, Simone Costa and Marek Nosek
Partners
Material Research:
Delft University of Technology – Rob Nijsse, Frederic A. Veer, Telesilla Bristogianni, Faidra Oikonomopoulou, Lida Barou and Kees Baardolf
Structural Research : ABT bv – E.H.J. ten Brincke, P.A. Bulsink, M.LW. van Veghel, E.A.M van den Broek
Engineering and construction:
Tensoforma Trading s.r.l. – Stefano Bertino, Laura
Finazzi, Ilenia Longa and Fabio Pettenati
Resin: Estro s.n.c – Marco Salvioni
Concrete: CDF s.r.l – Jacopo Antonioli
Glass: Vetraria Bergamasca Tecnovetro s.r.l – Sonia Bonesi
Glass film: Euroline for 3M – Massimo Schetz
I mages : Photography – Daria Scagliola and Edit – Stijn Brakkee
Diagrams: MVRDV

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