Known for its personalized and pure driving pleasure, the BMW Exhibition Hall has completed the innovative design and perfect landing of the Ling Chuang 4S experience Center in Wangcheng District, Changsha. Entrusted by Sime Darby & BMW, ARCHIHOPE Ltd. renovated the old buildings, broke the traditional customer moving line mode, and integrated the exhibition hall, coffee shop, book bar, restaurant, retail shop, children’s playground, office, garage, repair workshop and so on in the 6000-square-meter building, which created a large BMW new retail experiencing center that was a leading creation with advanced concept.
▼项目鸟瞰，bird view of the project © 肖恩
▼航拍顶视图，aerial top view of the project © 肖恩
▼入口立面，entrance facade of the facade © 肖恩
Basing on the standard and exceeding the standard to achieve the best effect. in the design process, BMW has a lot of guidelines and standards for brand display, which provided both enlightenment and many limitations for the designers, especially in the premise of limited condition in structure and lighting of the original building. Hihope Zhu believes that the focus of the design is how to make BMW break through the market of luxury brand cars. Just like the spiral development process, it is only by constantly breaking through the traditional concept that the design can live up to the great concept that BMW stays at the top in the car market.
▼一层大厅概览，overall of the ground floor hall © 肖恩
▼设计的重点在于在豪华品牌车市中突出BMW的特点，The design focused on highlighting BMW’s characteristics in the luxury brand car market © 肖恩
As how to activate the vitality of the upper layer has always been a difficult problem, Hihope Zhu in ARCHIHOPE hoped to get rid of the original spatial pattern to think about more possibilities of architecture while respecting history and realizing the balance and connection between the new and the old building. The core strategy of the transformation included expanding the lighting well on the original roof and a bold design to make the whole lighting well to realize its function as the main marketing circulation.
▼利用旋转楼梯与采光井激活两层空间，Activate the two floors with a spiral staircase and a lighting well © 肖恩
So when the customers enter the open space entrance, what comes into view is the whirlpool rotating ladder with a central span of up to 7 meters and a double-layer space, reflecting each other with the welcome round bar. The rotating ladder goes straight to the roof, and the space axis and visual effect create a longitudinal sense of space extension, that lead people’s sight to the direction of the sky and the sun. The spiritual power of space gives people an infinite reverie to the sky. Finally, the corridor and escalator that condense, disperse and guide the flow of people are formed, which connects different floors and produces the relationship between “vertical” and “horizontal” in space.
▼旋转楼梯与迎宾的圆形吧台交相辉映，the whirlpool rotating ladder reflecting with the welcome round bar © 肖恩
▼旋转梯直达屋顶，The rotating ladder goes straight to the roof © 肖恩
▼楼梯下方的休闲空间，chatting place under the rotating ladder © 肖恩
From architecture, curtain wall, structure and interior, to home furnishing, soft decoration, multimedia system, Hihope Zhu’s design practice permeates all aspects of the project field. In facade design, the facade walls between the second floor and the first floor were removed and built indoor curtain walls instead (sheet spray shop, overhaul shop and customer restaurant). The entire atrium space from the ground to the ceiling has no redundant shelters, so that the atrium with a height of 7.5 meters shows an sense of transparency and space like an auditorium and cars of all series are presented in front of customers.
▼二层咖啡厅，cafe on the upper floor © 肖恩
▼二层茶室与展览空间，the tea room and the exhibition area on the upper floor © 肖恩
▼由展览空间看中庭大厅，viewing the atrium from the exhibition area © 肖恩
Customers were all moved by the spiral upward space. The concept of ” upward spiral” comes from a philosophical proposition, and is the inevitable form of expression in the process of the development of things. It shows that the development of things from simple to complex, from the beginning to the end is not linear, but similar to a series of spiral curves that started from itself, and seemingly returns to where it began. In reality, it grows more abundant and gets promoted in the period. It is believed that through the vertical and horizontal space appeal brought by the upward spiral, BMW’s loyal supporters will feel the spirit of innovation in the BMW cultural inheritance from present to the future.
▼钣喷大修区域接待，reception of the sheet spray shop, overhaul shop © 肖恩
▼钣喷大修区域，sheet spray shop, overhaul shop © 肖恩
▼俯瞰采光井玻璃房，overlook the glass house of the lighting well © 肖恩
▼由楼梯仰视采光井，up-looking the lighting well above the rotating ladder © 肖恩
▼楼梯细部，detail of the rotating ladder © 肖恩
▼轴测剖面图，axonometric section diagram © ARCHIHOPE朱海博建筑设计事务所（UK & SZ）
▼轴测分析图，axonometric analyse diagram © ARCHIHOPE朱海博建筑设计事务所（UK & SZ）
▼立面图 1，elevation 1 © ARCHIHOPE朱海博建筑设计事务所（UK & SZ）
▼立面图 2，elevation 2 © ARCHIHOPE朱海博建筑设计事务所（UK & SZ）
建筑事务所：ARCHIHOPE朱海博建筑设计事务所（UK & SZ）
业主团队：森那美Sime Darby & 宝马中国设计团队
Project Name: BMW Changsha Yue Zhi Bao 4S Store
Project Location: Changsha, China
Project Area: 6600 square metres
Architectural Firm: ARCHIHOPE Ltd. (UK &SZ)
Interior Designer: SIAD Story Space Design (Shenzhen) Co., Ltd.
Main Design Team: Hihope Zhu Fang Jie, Xu Chang, Lin Guicheng, He Mengjun, Cao Xinghui, etc
Deepening Design team:
Structure: Li Jianghua
Curtain Wall: Zhou Zhigui
Electrical Engineering: Liu Kun
Water Supply& Sewage Engineering: Liu Jinliang
HVAC System: Zhou Yingjia
Construction Unit: Sansen Construction
Owner Team: Sime Darby & BMW China Design Team