Blend Station branding by Futura

感谢 Futura 予gooood分享以下内容。
Appreciation towards Futura for providing the following description:

该项目是Futura工作室继Condesa门店取得成功后为Blend Station打造的第二家门店，位于墨西哥城La Roma区的中心地带。在该项目中，设计团队决定与Solvar团队再次进行合作，以延续上一家门店的品牌美学。

After the success of the first coffee shop we created in the Condesa neighborhood, two years later we welcome the second Blend Station in the heart of La Roma in Mexico City. For this new iteration, we decided to follow the same brand aesthetic we created for the first Blend Station. Collaborating once again with the talented Solvar team who developed and executed both the interiors and furnishing design.

▼室内概览，interior overview

▼吧台区，bar area

▼用餐空间，dining area

设计的目的是打造一个舒适温馨的新环境，为其赋予鲜明的特征和形象，同时将该形象进一步延伸到包装和室内设计当中。在与室内设计团队Solvar的合作下，设计师完成了品牌标识和包装等多方面的设计，并在设计过程中对咖啡馆的整体体验进行了细致的考虑，涉及到的元素包括咖啡的产地、烘焙方式、饮用习惯、瓷质餐具乃至墙上的巨大壁画等等。这些工作的最终目标是创造一个能够唤醒味觉的醇美空间，为客人们带来新的灵感和想法。

Our goal was to create another comfortable and cozy environment, full of new characters and illustrations which were applied to the packaging and interiors. We thought about the whole experience: coffee’s place of origin, roasting methods, the drinking ritual, the ceramic where every blend will be poured, how every meal should be placed in plate and even a huge mural in the wall that represents Blend’s essence. All this work done to represent a space that wakes you up to the smell of coffee and inspires you into new ideas.

▼设计为门店赋予了鲜明的特征和形象，a comfortable and cozy environment full of new characters and illustrations