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由Powerhouse Company事务所、RED Company和地产商CBRE共同打造的ASICS EMEA新总部大楼于近日获得了Frame Awards 2020“年度最佳大型办公楼”提名。与之共同入围的还有位于洛杉矶的华纳音乐总部和位于芝加哥的麦当劳总部。

ASICS EMEA HQ is nominated for the prestigious international Frame Awards in the category Large Office of the Year. The design by Powerhouse Company in collaboration with CBRE is one of the ten nominees, together with the headquarters of Warner Music Group in Los Angeles and the Headquarters of McDonalds in Chicago.

▼建筑概览，overview ©Sebastian van Damme

Frame Award是由领先全球的室内设计杂志Frame Magazine发起的。今年，来自全球的参赛项目超过1076个，竞争比以往任何时候都更激烈。公众可在2020年2月15日前投票选出一位“人民选择奖”，所有获奖名单将于2020年Frame Awards举办期间揭晓。

The Frame Awards is an initiative by Frame Magazine, one of the world’s leading magazines in the interior design industry. With over 1076 submitted projects, competition has been tougher than ever this year. The winners will be announced during the Frame Awards 2020. The public can vote for their favourite projects for the People’s Choice Award until 15 February 2020.

▼建筑后部以及周边环境，the rear of the building and its surroundings ©Sebastian van Damme

不只是办公空间 | More than a workplace

在打造ASICS新EMEA总部大楼时，建筑师将品牌宗旨“健全的精神寓于健康的体魄”融入设计，以促进工作场所的健康、舒适和创新，营造一种身临其境的品牌体验。

For the new EMEA headquarters for ASICS, the architects took the brand’s mission statement – A Sound Mind in a Sound Body – and translated it into a building that boosts workplace health and wellness, as well as innovation. Central (literally) to the concept is an immersive brand experience.

▼内凹的入口空间，a deep recess in the main facade ©Sebastian van Damme

“我们为给ASICS打造出的产品而感到无比自豪。他们在全球领先的新总部将有助于吸引顶级人才、促进员工对品牌的认可度、建立社区联系以及激发在公司核心理念下的创造力和协作力。建筑独特的品牌标识、一系列工作空间和便利设施、以及优美的环境，为员工、客户和访客创造了充满活力的独特体验。”Powerhouse Company的创始人Nanne de Ru说道。

“We are incredibly proud of what we have delivered for ASICS. Their new world-leading headquarters will help to attract top-tier talent and inspire employees to engage with their brand, build community connections, and fuel creativity and collaboration under the company’s core philosophy. The building’s sleek brand identity, range of work spaces and amenities, and beautiful surroundings create a truly vibrant and unique experience for employees, clients and visitors.”  — Nanne de Ru, Founder of Powerhouse Company

▼入口一侧是内凹的露台，a recess with a green terrace on the other side ©Sebastian van Damme

▼入口另一侧是高耸的透明立面，a double-height transparency on one side ©Sebastian van Damme

工作，为了健康的体魄 | Working on wellness

该建筑因在促进健康和福祉方面做出的杰出贡献而获得了LEED金级认证。建筑内部开阔明亮、日光充盈，设计团队通过使用天然建材、增加绿植来减轻工作压力、提高空气质量，气候设备的安装也为室内创造了一个健康的环境。专注的工作空间可以帮助员工集中精力，而楼梯和健身房则能让他们在业余时间动起来。

The building was awarded LEED/WELL Gold Building Standard Certification for its exceptional steps in advancing health and wellbeing. The building is flooded with natural light; natural materials were used; greenery was added to reduce stress and enhance air quality; and a healthy indoor environment was created through climate installations. The design provides focus work spaces to help employees concentrate, and stairs and a gym to get them moving.

▼通高的中庭空间，atrium with full height ©Sebastian van Damme

▼靠近中庭楼梯处于极为重要的策略性位置，因此鼓励建筑使用者走楼梯而非乘坐电梯，due to the strategic positioning of the staircases close to the atrium, users of the building will also be inspired to take the stairs instead of the elevators ©Sebastian van Damme

“品牌标识采用的是日式材料和图形，在整个办公楼的内部能看见。该建筑十分开阔宽敞，室内设计和材料的使用也确保了空间的舒适度和人性化，让ASICS员工一进入办公室就会有宾至如归的感觉。”CBRE的设计副总监Martijn Prins评价道。

“The identity of the brand is visible throughout the interior. We have done this by using Japanese materials and graphics. The building is very open and spacious, and the interior design and use of materials ensure a comfortable, human dimension. This allows ASICS employees to feel completely at home in this office.”— Martijn Prins, Associate Director CBRE Design

▼不同盒子堆叠在一起的‘ASICS’世界，‘ASICS World’ is a unique showcase that consists of a playful composition of different boxes stacked unevenly on top of each other ©Sebastian van Damme

▼室内设计和材料的使用确保了空间的舒适度和人性化，the interior design and use of materials ensure the comfort and humanization of the space ©Sebastian van Damme

工作，为了愉悦的灵魂 | Healthy at heart

ASICS World是一个有趣的多层、三维的ASICS产品展示区，被设置在建筑内部作为社交中心的高耸中庭。鼓励互动和运动的“可坐式”楼梯围绕着核心展示区——实际上，电梯被设置在隐蔽的地方以鼓励人们多走楼梯。除了多样化的工作和会议空间，设计团队还增加了阳台、健身房和餐厅，以激发员工间的互动和健康的生活方式。

▼开放的楼梯展示着人们在建筑内部的动线，有助于员工之间物理及视线上的互动，the open staircases support physical and visual interaction between coworkers at any given moment ©Sebastian van Damme

ASICS World, a playfully multi-layer, three-dimensional showcase of ASICS products, is placed at the heart of the building – in a soaring atrium that acts as the building’s social center. Broad, ‘sit-able’ staircases wrap around this core, encouraging interaction and movement – in fact, the elevators are tucked away to encourage people to take the stairs! As well as diverse working and meeting spaces, we added balconies, a gym and a restaurant, similarly inspiring both social interaction and healthy lifestyles.

▼前瞻性的设计体现在高效而灵活的布局方面，future-proof design features an efficient and flexible layout ©Sebastian van Damme

▼餐厅-自由而多样化的空间类型，restaurant – free and diverse spaces ©Sebastian van Damme

▼河岸处建筑夜景，night scene from river side ©Sebastian van Damme

▼人行小径处夜景，night scene from the footpath ©Sebastian van Damme

▼场地平面，site plan ©Powerhouse Company

▼首层平面，ground floor plan ©Powerhouse Company

▼二层平面，second floor plan ©Powerhouse Company

▼建筑立面图，elevation ©Powerhouse Company

▼建筑剖面图，section ©Powerhouse Company

PROJECT DETAILS
Location: Hoofddorp, The Netherlands
Size: 11.600 m²
Typology: Commercial Headquarters
Period: 2016 – 2019
Status: Completed

PROJECT CREDITS
Client: ASICS
Developer: RED Company
Financer: NIBC
Investor: 90 North
Advisor for ASICS: CBRE
Advisor for RED Company: Cushman & Wakefield
Architect: Powerhouse Company
Interior Design: Powerhouse Company and CBRE
Contractor: Pleijsier Bouw
Landscape Design: LAP Landscape & Urban Design
Concepting: Skonk
Project Management: DVP
MEP Engineer: Deerns
Structural Engineer: IMD Engineers
Building Physics: DGMR
Smart Technology Consultation: bGrid
Construction Cost Consultancy: DVP
Project Leader: Dirk Jan Schaap
Partners in Charge: Nanne de Ru and Paul Stavert
Project Team: Michiel Bosch, Maarten Diederix, Koen van den Dungen, Meagan Kerr, Mitchel Veloo, Erwin van Strien, Gert Ververs, Max Nossin, Bjørn Andreassen, and Anouk Bras
Photo credits：Sebastian van Damme, alek photography

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