Universe of Words by emmanuelle moureaux

The colorful universe of the hiraganas

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2019年7月7日是深受大众喜爱的日本饮料可尔必思(Calpis)的100周年诞辰。此次的百年纪念日刚好也是日本的七夕节(Tanabata),为此,设计师Emmanuelle专门设计了两个装置——“语言的世界(Universe of Words)”和“100个信息瓶(100 message bottles)”,这两个装置在名为“让我们邂逅于七夕节,可尔必思100周年纪念日”的主题展览活动中进行展出。

July 7th is the 100th year anniversary of the beloved Japanese drink Calpis. Coinciding with the Japanese star festival, Tanabata, Emmanuelle unveiled two installations, “Universe of Words” and “100 message bottles”, presented at the “Calpis 100th year anniversary, Let`s Meet at Tanabata” exhibition.

▼装置概览,overview of the installation

在七夕节的那一天,日本人会将他们的愿望和梦想写在彩色纸上,然后将这些彩纸挂在竹枝上,希望自己能够梦想成真。在本设计中,Emmanuelle通过一系列漂浮的日文字符,重新诠释了这一传统。为此,她选择了46个不同的平假名,因为它们是最简单的日文书面字母,也是所有小朋友在识字阶段最先接触到的字母,更为重要的是,在七夕节里,人们都用平假名来表达自己的希望和梦想。这些漂浮的平假名创造出一个五彩斑斓的宇宙,并通过每个字符本来的意思,营造出的静止感和无尽感,从而唤起参观者的情感共鸣。这些摇曳的平假名在形式上象征着悬挂在竹枝上的、写满了对未来的期许的彩色纸。

On Tanabata day, Japanese people write their hopes and dreams on colored pieces of paper and hang them on a bamboo branch in hopes that their wishes will come true. Emmanuelle reimagines this tradition by extracting the sense of Tanabata onto the floating words. She chose the simplest written alphabet children first learn “hiragana”, composed of 46 different characters. In Tanabata, hiragana are used to express the hopes and dreams. The universe created by these floating hiraganas evokes an emotion through its stillness and its endlessness. By condensing the essence of the word itself, it derives to the emotion. The swaying hiragana form and symbolize the wishful colored pieces of paper swaying from the bamboo branch.

▼彩色的“语言的世界”装置,通过一系列漂浮的彩色平假名,创造出一个五彩斑斓的、无尽的静止宇宙,the installation of the Universe of Words, creating a universe with stillness and its endlessness by colorful floating hiraganas

该装置由大约140,000个平假名组成,按照一定的规则排布在三维的网格框架中。参观者可以在这个遍布着平假名的彩色空间漫步,在惊叹之余体会和分享一种静谧感。部分纵截面上的平假名被移除,创造出一个贯穿了整个装置的交通流线。漫步于无数平假名之中,人们便会根据自己的心境,不由自主地想起各种词语……作为Emmanuelle的“100种颜色”系列装置中的一员,各层的平假名字母都以100种颜色着色,创造出一个色彩缤纷的词汇世界。可尔必思的瓶子被隐藏在这些平假名中,参观者可以在行走中探索,当他们看到可尔必思的标志logo的时候,就会发现被藏起来的饮料瓶,不得不说这种设计手法为整个装置空间平添了无尽乐趣。随后,一条通路引导着参观者们步入下一个装置空间——“100个信息瓶”。

▼“语言的世界”装置,遍布着平假名,各层的平假名字母都以100种颜色着色,the installation of the Universe of Words filled with hiraganas, the layers of hiraganas are colored in 100 shades of colors

▼“语言的世界”装置,部分纵截面上的平假名被移除,创造出一个贯穿了整个装置的交通流线,the installation of the Universe of Words, sections of the installation were removed, creating paths that cut through the installation

▼“语言的世界”装置局部,参观者漫步于无数平假名之中,partial view of the installation of the Universe of Words, visitors are wandering in the hiraganas

▼“语言的世界”装置细节,details of the installation of the Universe of Words

The installation was composed of approximately 140,000 hiraganas, regularly aligned in three dimensional grids. Visitors could wonder inside the colorful space filled with hiraganas to share the sense of stillness. Sections of the installation were removed, creating paths that cut through the installation. Walking through the countless numbers of hiraganas, words gradually come to mind…As part of Emmanuelle’s “100 colors” installation series, the layers of hiraganas were colored in 100 shades of colors, creating a colorful Universe of Words. Within those characters, CALPIS bottles figures were lost and could be found along with the CALPIS logo, adding playfulness to the installation. One path led the visitors to the next installation room, “100 message bottles”.

▼“语言的世界”装置,摇曳的平假名在形式上象征着悬挂在竹枝上的、写满了对未来的期许的彩色纸,the installation of the Universe of Words, the swaying hiragana form and symbolize the wishful colored pieces of paper swaying from the bamboo branch

▼绿色的“语言的世界”,the green Universe of Words

▼蓝色的“语言的世界”,the blue Universe of Words

▼紫色的“语言的世界”,the purple Universe of Words

▼装置细节,installation details

这个名为“100个信息瓶”的装置空间是专门为参观者和他们的所爱之人设计的。这100个可尔必思的饮料瓶被覆以100种不同的颜色,同时每个瓶子都对应了一个颜色和一个形容彼此关系的词语,如“友情”、“渴望”、“温暖”等,每一个参观者们可以在这里找到最贴切的、最能描述彼此关系的“信息瓶”。一旦参观者发现了属于他们的“词汇”,他们便可以与这个饮料瓶合照,用图像来记录下这一美好的瞬间,用心来铭记这个十分特别的体验。

▼“100个信息瓶”装置空间,100个可尔必思的饮料瓶被覆以100种不同的颜色,同时每个瓶子都对应了一个颜色和一个形容词,the “100 message bottles” installation, 100 “CALPIS” bottles specially designed in 100 shades of colors are associated to 100 words

“100 message bottles” installation was designed for visitors and their loved ones to find the one “message bottle” which best described their relationship. 100 “CALPIS” bottles specially designed in 100 shades of colors were associated to 100 words such as “friendship”, “longing”, “warmth”, each “message bottle” representing a color and a meaning of a special relationship. Once viewers found their “word”, they could take a photo in front of their message bottle to remember the moment. It is truly a special experience to remember.

▼“100个信息瓶”装置空间局部,每个瓶子都对应了一个形容人们关系的词语,partial view of the “100 message bottles” installation, each bottle represents a meaning of a special relationship

▼“100个信息瓶”装置空间细节,details of the “100 message bottles” installation

Desig: emmanuelle moureaux
Photograph: Daisuke Shima
Designer: emmanuelle moureaux (emmanuelle moureaux architecture + design)
Installation title: Universe of Words
Materials: Paper, thread
Exhibition title: Calpis 100th year anniversary, Let`s Meet at Tanabata” exhibition
Date and venue: July 4 (Thu) – 7 (Sun), 2019
Address: 3331 Arts Chiyoda (Tokyo) / Main Gallery

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