The Cineroleum by ASSEMBLE

Roadside nostalgic theater

Project Specs

Design:

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Appreciation towards ASSEMBLE for providing the following description:

Cineroleum是一个自我发起的项目,将Clerkenwell路上的一家加油站改造成一家电影院。在英国有4000个废弃的加油站,该项目是关于如何对它们加以再利用的一次试验。

The Cineroleum was a self-initiated project that transformed a petrol station on Clerkenwell Road into a cinema. The project was an experiment in the the potential for the wider re-use of the UK’s 4,000 empty petrol stations.

 

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001-The Cineroleum by ASSEMBLE (13)

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Cineroleum是一次基于图片上黄金时代那些腐朽的室内装饰与丰富意向的即兴创作。设计师通过便宜的、回收或者捐赠得来的工业材料,在马路边再现了那个时代的经典元素。折叠椅来自于脚手架,门厅用学校废弃的塑料桌椅装点而成。剧场的围合结构是长约3公里手工缝制的屋面防水膜。

Cineroleum手工制造的痕迹非常明显,一只100人的志愿者团队,在彼此学习、不断试验的过程中,将其搭建起来。

The Cineroleum was an improvisation on the rich iconography and decadent interiors of the golden age picture palace. Classic elements were re-created for the roadside setting using cheap industrial, reclaimed or donated materials. Flip-up seats were made from scaffolding boards, the foyer was furnished with formica-clad school chairs and tables , and the auditorium was enclosed by a curtain, created by hand-sewing about three kilometres of seam in roofing membrane.

The Cineroleum was visibly handmade, built on site by a team of over a hundred volunteers, learning and experimenting together, aided by instruction manuals written during the prototyping process.

011--The Cineroleum by ASSEMBLE (10)

012-The Cineroleum by ASSEMBLE (2)      013-The Cineroleum by ASSEMBLE (3)

与城外的影院不同,Cineroleum主义营造观看电影时的体验,从爆米花机到老加油站商店里的酒吧,再到经典的电影节目。

同欧洲最繁忙的单行道一帘之隔,却创造了两个世界,帘内人沉浸于电影的幻想,帘外的人可以观赏这个街道旁的奇妙景观。电影结束,幕帘升起,观众走出想象的电影世界进入日常生活的剧场。

Unlike the out-of-town multiplex, The Cineroleum celebrated the social experience of filmgoing, from the popcorn machine and bar in the old station shop through to the programme of approachable classics.

Separated from the busiest single-lane road in Europe by a curtain, it allowed for both collective escapism and created a public spectacle on the street for passers-by. At the end of the film the curtain rose, pushing the audience from the imaginative world of the film to the everyday theatre of the street.

006-The Cineroleum by ASSEMBLE (9)

008-The Cineroleum by ASSEMBLE (11)

009-The Cineroleum by ASSEMBLE (5)

005-The Cineroleum by ASSEMBLE (1)

004-The Cineroleum by ASSEMBLE (6)

003-The Cineroleum by ASSEMBLE (12)

Cineroleum_London_Met-Model

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