Shanghai East Bund has a history of more than 120 years. In recent years, with the rapid construction of Shanghai Financial Center and Shipping Center, Shanghai East Bund has become the “first stop on the Bund” for its excellent geographical location and the fame of “the only large riverside industrial belt in the world”. In the future, the East Bund will transform from “transportation, fishing boat wharf, factory and storage” to “tourism & culture, business & office and marine economy”, and become one of the most geographically valuable areas in Yangpu District and the areas with the greatest appreciation potential in downtown Shanghai.
▼视频，Video © HPP Architects + CreatAR Images
China Enterprise Riverside Wisdom Plaza, with HPP as the designer for architectural and interior design, with a total floor area of 59,287 m2, is an office complex integrating office, culture & leisure and commercial facilities. It aims to power the revival of the East Bund and build a people-centered, high-quality and future-oriented commercial office and public cultural space.
▼场地环境，Context © CreatAR Images
▼区位图 © HPP
The project is located along the riverside of the Huangpu River in the core commercial and trade area of Shanghai East Bund, adjacent to the Oriental Fisherman’s Wharf and facing the Minsheng Wharf, the largest riverside cultural port along the Huangpu River. Due to its superior geographical location, China Enterprise Riverside Wisdom Plaza is the end point and entrance of the Shanghai urban landscape canyon. Along the Yangshupu Port River, the Plaza connects the noisy Yangpu urban area and the vast Huangpu River bank, and faces the Minsheng Wharf Cultural Center across the river, forming one end of the urban landscape canyon along the Huangpu River, which echoes Lujiazui, the crown of Shanghai at the other end.
▼黄浦江沿岸视野，View from the Huangpu River © CreatAR Images
Integrating Old Building with New One
▼设计生成，Design development © HPP
The biggest challenge for the project is an old Germany-style warehouse built in the 1920s in the center of the site. On the premise of protecting the industrial cultural heritage and respecting the human body dimension, HPP skillfully integrates the long-shaped building originally occupying the whole plot into the one with a greater volume and located at one end of the plot.
▼建筑外观，Exterior view © CreatAR Images
By stimulating the potential modern value of the historical building, HPP transplants the facade of the original building with reservation value to the new one, redefines the column network and layout with the modulus of the facade, while the old warehouse, as a linear building, is transformed into a dense retail facility space. The office building is located on the old industrial plant in an approximate proportion, and extended to form a harmonious organic whole in combination with the transformed linear old warehouse and the site.
Building facade © CreatAR Images
▼地面层视角，View from the ground level © CreatAR Images
A seed left over from the old industrial era will rejuvenate under new development opportunities, inspiring and guiding the overall development trend of surrounding areas in the future. Moreover, it is constantly reconstructing and defining a new portal image, facing the cruises on the Huangpu River and the ever-flowing stream of vehicles on the surrounding roads, and attracting attention from all sides.
Facing the Minsheng Wharf Cultural Center across the river © CreatAR Images
Internal and External Coordination
Even if the site is subject to a height limit of approximately 100 m, the project is naturally incorporated into the East Bund skyline due to the superior geographical location. Two setbacks along the street are designed for the main tower through two minor rotational deformations, reducing the sunshine shade to the north residential area. The three-stage tower derived from deformation shows a distinctive architectural image.
▼三段式塔楼，A three-stage tower © CreatAR Images
White satin-like vertical linear decorative strips decorate the whole building. The decorative strips change in scale with the varying height and orientation of the building; specifically, the facade of the tower becomes more open from the bottom to the top and from the city side to the Huangpu River side, forming a poetic flowing pattern.
▼立面细节，Facade detailed view © CreatAR Images
▼幕墙立面，Facade detail © HPP
▼隐蔽式幕墙通风器，Ventilator © HPP
Interior design narrates the linear language of the building facade. HPP draws inspiration from natural flowing water, and integrates it into the design of public spaces such as lobby and standard floor. Wall division is associated with the division of curtain wall, floor and ceiling, making the whole more uniform. Cool color is selected for the space color. Mirror decorative materials create visual penetration and reflection effect, enhancing the connection between people and buildings and the surrounding environment.
▼大堂，Lobby © CreatAR Images
▼电梯厅，Elevator hall © CreatAR Images
The layout of the main office area allow to accommodate large enterprises, which can use a whole floor exclusively; a whole floor can also be divided into small and flexible units for multiple small and medium-sized companies. Flexible layout and form make it easy to form work blocks such as open space, cell office, team office, combined office and VIP office, and most of them are open to Lujiazui skyline, Riverside Park on the bank of the Huangpu River and the Yangshupu Port River, greatly improving the office quality.
▼办公区域，Office area © CreatAR Images
Commercial facilities are located on the first and second floors of the “Germany-style Building”, and provide direct services for users of the office building. Besides, small and medium-sized functional facilities, such as shops, boutiques, bars and service retail stores, will be placed along with the site in the future, providing infrastructure for business in the area and enriching the working environment of users.
▼夜间外观，Exterior view © CreatAR Images
As one of the key projects designed by HPP in the Huangpu riverside area of Shanghai, China Enterprise Riverside Wisdom Plaza is embedded in the healthy and green natural landscape in a balanced way, making the small-scale public space coexist with the landmark superstructure. Its commercial office function, linked with the “green lung” function along the Huangpu River, powers the revival and rise of the Yangpu District in Shanghai.
▼总平图，Master plan © HPP
▼首层平面图，First Floor Plan © HPP
▼立面图，Elevation © HPP
▼剖面图，Section © HPP
项目管理：中华企业股份有限公司 + 华润置地有限公司
建筑团队（投标阶段）：Myriam Hamdi 、Matthew Rosser、Baldur Stemler、翟境阳、MinJeong Kang、Niek Slijkerman
建筑团队（实施阶段）：何元钊、周小坡、林建强、刘墨洋、程天多、吴守珩、沈佳俊、鲍韦臻、John Denial Winstead V、Vogel Jakob Florian、孙子昂
Project Name: China Enterprise Rivrside Wisdom Plaza, Shanghai
Interior Design Area: 3,921 m2
Client: Chinese Enterprise
Project Management: Chinese Enterprise + CR Land
Design Firm: HPP Architects
Partners in Charge: Jens Kump, Yu Wei
Associate Partner: Gan Yuanzhe
Architecture Design Team (Competition Design): Myriam Hamdi, Matthew Rosser, Baldur Stemler, Zhai Jingyang, MinJeong Kang, Niek Slijkerman
Architecture Design Team (Detail Design): He Yuanzhao, Zhou Xiaopo, Lin Jianqiang, Liu Moyang, Cheng Tianduo, Wu Shouheng, Shen Jiajun, Bao Weizhen, John Denial Winstead V, Vogel Jakob Florian, Sun Ziang,
Interior Design Team: Amanda Xu, Wang Lu, Liu Cheng, Danny Huang
LDI: Tongji Architectural Design (Group) Co., Ltd.
Facade Consultant: Shanghai Lewei Facade Design Co., Ltd.
Lighting Consultant: LEOX Design Partnership, Lumia Lighting Design