ORIGINALFRESH Jing’an Kerry Center Shanghai by Drawing Architecture Studio

Squeeze Juice Out of Minimalism

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非常感谢 绘造社 将以下内容授权gooood发行。更多关于:Drawing Architecture Studio on gooood.
Appreciation towards Drawing Architecture Studio for providing the following description:

ORIGINALFRESH上海静安嘉里中心店是绘造社为该鲜榨果汁品牌设计的第二间门市。ORIGINALFRESH坚持甄选全球最优产地的水果和最专业的制作设备,是一个具有前瞻性的健康生活品牌。在绘造社看来,当下新鲜果汁饮品的逐渐流行,顺应了人们对简单、健康的生活理念的推崇。

ORIGINALFRESH Jing’an Kerry Center Shanghai is the second shop Drawing Architecture Studio designed for this juice brand. ORIGINALFRESH is a prospective healthy life brand who upholds the rigorous selection of the finest fruits around the globe and the most professional juicing production. To Drawing Architecture Studio, the increasing popularity of fresh juice drinks at present complies with people’s praise for a new life philosophy underlining simplicity and health.

▼商店外观,exterior view

这其中的“简化”概念,与 “极少主义” 艺术中的创作理念颇为相通,因此静安嘉里中心店的设计借鉴了“极少主义”艺术的表现手法:将空间的表达削减至仅仅是色与形的关系,用极少的色彩和极少的形象去简化各个功能区域,摒弃一切干扰主体的不必要的东西。经典的“极少主义”艺术作品概念被衍生赋予了果汁店运营所需要的实际功能。整间门店好似一个白色的画廊,其中的家具和装饰就像画廊中的艺术品。

The concept of “simplification” in such a philosophy is rather similar to that of Minimalism in art. So, in the design of ORIGINALFRESH Jing’an Kerry Center Shanghai, Drawing Architecture Studio draws inspiration from the expression of Minimalist art: the interpretation of the space is reduced to only the relationship between color and shape; the minimum colors and images are used to simplify each functional area; and everything that might disturb the subject is abandoned. The classic Minimalist art works are reinterpreted with actual functions required by the daily business of a juice shop. The overall space is like a white gallery with furniture and decorations as art works displayed within.

▼用极少的色彩和极少的形象去简化各个功能区域, the minimum colors and images are used to simplify each functional area

静安嘉里中心店的立面以一个刻意压低的白色门楣为特色,与内部前吧台区域悬挂的吊板形成一个完整的方形大“罩子”,定义了整个门店干净利索的顶部空间。进入门店后,挑高吊顶的对比让人顿感空间变换的趣味。受Alexander Calder(亚历山大·考尔德)富有漂浮感的活动雕塑启发,各色水果被抽象化为彩色的几何造型,组成从天花板垂吊下来的轻盈装置,为空间增添活泼的亮点。

The façade of ORIGINALFRESH Jing’an Kerry Center Shanghai is featured with a deliberately lowered white lintel. Together with the hanging boards around the front bar counter, the lintel forms a giant square cover defining a clean and simple ceiling space over the front area of the shop. With a strong sense of contrast, the lowered entrance is followed by the raised ceiling inside the shop, bringing some fun of spatial change to the customers as they walk in. Inspired by the floating mobile sculptures by Alexander Calder, the images of fruits are abstracted from their original forms and reduced to some colorful geometric plates as a light installation hanging from the ceiling, which becomes a delightful highlight in the space.

▼水果被抽象化为彩色的几何造型组成从天花板垂吊下来的轻盈装置, the images of fruits are abstracted from their original forms and reduced to some colorful geometric plates as a light installation hanging from the ceiling

前后吧台、客座区、展示区、立柱,均被打造成不同大小的不锈钢体块,犹如Donald Judd(唐纳德·贾德)的雕塑,分布于白色的空间中。点单、制作、出杯的功能被分配在2个造型统一的镜面不锈钢立体块中。镜面不锈钢清晰地反射出周围的环境和活动,使家具表面形成时刻在变化的色彩和影像,充满灵动性,并且弱化了固定家具、立柱等的体量感,让它们的轮廓似有似无,从而整个空间给人一种错视的印象。Gerhard Richter(格哈德·里希特)的“工业比色表”在此被转化为巨大的色彩缤纷的悬挂式果汁菜单,同样引人注目。

The bar counters, seating and display areas, and pillars are all transformed into stainless steel blocks of different dimensions arranged in the white space, just like the sculptures by Donald Judd. The functions of ordering, juicing, and pick-up are allocated in 2 same shaped mirror stainless steel blocks as the front bar counter. The mirror stainless steel clearly reflects the surrounding environment and movement and adds ever-changing colors and images on the surfaces of the furniture with a flowing aesthetic. It also weakens the sense of volume of the fixed furniture and pillars and makes their silhouettes rather ambiguous so that the whole space gives a certain illusionary impression. The “color charts” by Gerhard Richter are converted into a large colorful wall menu which is another eye-catcher.

▼前后吧台、客座区、展示区、立柱,均被打造成不同大小的不锈钢体块,the bar counters, seating and display areas, and pillars are all transformed into stainless steel blocks of different dimensions

通过抽象的表现手法,绘造社得以打破常规果汁店的既有形象,将ORIGINALFRESH独特的品牌精神在静安嘉里中心店的设计中呈现出来,让人身处其中,能够体验像喝新鲜果汁时一样轻盈、缤纷、积极的感受。

With the expression of abstraction, Drawing Architecture Studio is able to break out of the cliché images of juice shops and interpret its unique brand spirit through design at ORIGINALFRESH Jing’an Kerry Center Shanghai. It is a space where people will enjoy the same feelings of colorfulness, brightness, and positivity as when they enjoy a glass of fresh juice.

▼镜面不锈钢清晰地反射出周围的环境和活动,the mirror stainless steel clearly reflects the surrounding environment and movement

▼客座区木凳,chairs

▼平面图,plan

▼立面图,elevation

设计团队:李涵 / 胡妍 / 张欣桐
建筑面积:56 m2
设计/建成时间:2017
摄影师:王洪跃 / 鲁雯泋
Design Team: Li Han / Hu Yan / Zhang Xintong
Construction Area: 56 m2
Year of Design / Completion: 2017
Photography: Wang Hongyue / Lu Wenhui

More: 绘造社 / Drawing Architecture Studio ,更多关于:Drawing Architecture Studio on gooood.

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