MVRDV为中国电动汽车品牌“蔚来NIO”设计的产品展厅——“蔚来中心”（NIO House Chongqing）现已完工，展厅坐落于重庆的新地标来福士购物中心。展厅占据两层空间，MVRDV从重庆独特的城市风貌中汲取灵感，以一座景观楼梯为主要的视点将空间铺陈开来。
MVRDV has completed construction on NIO House Chongqing, a car showroom and members’ facility for the Chinese electric car manufacturer. Taking advantage of the dramatic views from its location in the shopping center of Chongqing’s new Raffles City complex, the two-story showroom is organized around a feature staircase which takes inspiration from the city of Chongqing.
▼展厅入口，entrance of the showroom ©Li Zhaolin
The Chinese market for electric cars is the largest in the world; in 2019, sales of electric cars in China even outstripped the sales in all other countries combined. Founded in 2014, NIO is a promising manufacturing startup that is widely regarded as China’s answer to Tesla, making it an important player in the Chinese electric car boom. The NIO concept is heavily focused on optimistic thinking (their name in Chinese means “blue sky coming”) and on innovation, which permeates all aspects of their brand. This includes their showrooms, which reimagine the experience of car ownership with a members’ area in each “NIO House” that offers a café, meeting rooms, a library, a children’s play area known as the “joy camp”, and a “forum” space for events and exhibitions.
▼展厅核心区域轴测图，axonometric of the core of the showroom ©MVRDV
In their interior design for NIO House Chongqing, MVRDV has taken advantage of, and inspiration from, the views across the Yangtze and Jialing rivers provided by the showroom’s location in the shopping center of the new Moshe-Safdie-designed Raffles City complex. Central to the design is the “3D City Mix” which connects the downstairs showroom to the members’ area upstairs. This staircase was inspired by the skyline of Chongqing, where buildings appear to ‘pile up’ in layers on the city’s steep hills. The 3D City Mix therefore includes layers of panels hiding stairs behind, with functional spaces such as a staff room contained below. Most of these panels are finished in different varieties of wood, however the uppermost panel is finished in blue marble, in reference to NIO’s “blue sky coming” philosophy. Blue marble is also used on the façade of the showroom facing the inside of the shopping center, welcoming visitors with a reminder of NIO’s environmental and future-oriented ethos.
▼项目中心的景观楼梯，staircase at the center of the project ©Li Zhaolin
▼洽谈区，设有咖啡厅，communication space with cafe ©Li Zhaolin
MVRDV的创始人兼合伙人Jacob van Rijs表示：“从技术先进的产品到具有创新性的“蔚来中心”展厅，蔚来汽车一向坚持用崭新的视野看待世界，我们非常认可这一点，这也是我们喜欢与蔚来合作的原因之一。”“ MVRDV和蔚来汽车共同期待可持续发展的未来。对于蔚来而言，这意味着高效、振奋人心的电动汽车；对我们而言，可持续的未来意味着高密度、有生机和智慧的城市。因此，借助我们在中国最大的城市之一——重庆的市中心设计“蔚来中心”展厅，我们希望能够表达都市体验的重要性。”
“One of the reasons we like working with NIO is their commitment to look at the world with a fresh eye, from their technologically advanced products to their innovative ‘NIO Houses’”, says Jacob van Rijs, architect and founding partner of MVRDV. “MVRDV and NIO share a desire for a sustainable future – for NIO, that means efficient, exciting electric vehicles, and for us it means dense, lively, and smart cities. So with our design for NIO House Chongqing – in the heart of one of China’s largest cities – we wanted to make a statement that celebrates the urban experience.”
▼通往展示区的楼梯，stair connected to the display space ©Li Zhaolin
The wood theme continues throughout the design, with the various spaces of the members’ area clad in multiple types of wood to create a luxurious yet playful environment. Around the outside of both floors is the ‘riverwalk’, a pathway connected across floors by the 3D City Mix and kept free from obstacles to allows visitors to enjoy the views from the windows of the shopping center; the riverwalk, too, is demarcated with wood flooring.
▼汽车展示区，外轮廓设置木制沿江步道，display space with wooden walkway around the space facing the river ©Li Zhaolin
A dramatically different concept, however, is adopted for the display of the cars themselves. The center of the showroom floor is occupied by a white strip, covering the floor, ceiling, and wall. With the white backdrop designed to mimic a photographer’s studio, this gallery of cars shows NIO’s products in their best light.
▼白色的展示区，display space in white tone ©Li Zhaolin
Project Name: NIO House Chongqing
Location: Raffles City, Chongqing, China
Size and Programme: 1420m2 car showroom and members’ club
Founding Partner in charge: Jacob van Rijs
Partner: Wenchian Shi
Design Team: María López Calleja, Peter Chang, Javier López-Menchero Ortiz de Salazar, Irene Sapienza, Lin Xiaoying, Echo Zhai
Competition design: María López Calleja, Peter Chang, Javier López-Menchero Ortiz de Salazar, Cosimo Scotucci, Lin Xiaoying, Sumio Kumagai, Xiaodong Luo
Director MVRDV Asia: Marta Pozo
Project coordinator: Jammy Zhu Visualisation: Antonio Luca Coco, Pavlos Ventouris, Francesco Vitale, Magda Bykowska, Kirill Emelianov
Copyright: MVRDV 2019 – (Winy Maas, Jacob van Rijs, Nathalie de Vries, Frans de Witte, Fokke Moerel, Wenchian Shi, Jan Knikker)
SD&DD: Caddie Qu, Seven Shi, Kai Wang, Ethan Huang
Photographs: Li Zhaolin