感谢 水丁集设计 对gooood的分享。更多关于：WATER TEAM DESIGN on gooood
Appreciation towards WATER TEAM DESIGN for providing the following description:

玫瑰是红的，紫罗兰是蓝的。糖是甜的，正如你一样。——苏格兰农民诗人Robert Burns

Roses are red, violets are blue, sugar is sweet and so are you. – Robert Burns

项目概况
Project Overview

项目位于杭州钱江CBD核心商圈超甲级写字楼顶楼，拥有绝佳的视野景观，大面积落地玻璃与钱塘江隔窗相望，在地理位置上坐拥得天独厚优势。MANLIBRIDAL婚纱馆是集全球顶尖婚纱品牌的集合店，这次合作是曼丽深耕杭州十年的一次总结，也是品牌理念的一次升级，对其事业发展具有里程碑式的转折意义，如何打造新时代概念的婚纱空间是本案设计面临的高度挑战。

The project is located on the top floor of a super Grade A office building in the core business district of Qianjiang CBD in Hangzhou. It has an excellent view and landscape, and a large area of floor-to-ceiling glass faces the Qiantang River across the window. It has a unique geographical location. MANLIBRIDAL bridal shop is a collection store of the world’s top wedding dress brands. This cooperation is a summary of MANLI’s ten years of deep cultivation in Hangzhou, and an upgrade of the brand concept. It has a milestone turning point in its career development. How to create a new era concept The design of the wedding space in this case is highly challenging.

▼项目概览，Preview © ONCE STUDIO

回应品牌当代价值
Responding to Brand Contemporary Values

冰雪之恋是我们这次空间叙述的切入点，我们融合了冰川，河流，雪山，湖泊的设计元素，回应品牌传达出神圣的、纯洁的、纯粹的价值理念。

The love of ice and snow is the entry point of our space narrative. We integrate the design elements of glaciers, rivers, snow-capped mountains and lakes to respond to the brand’s sacred, pure and pure value concept.

▼品牌意象
Branding image © ONCE STUDIO

MANLIBRIDAL 一贯坚持的纯粹精致奢华并经得起时间考验的价值理念，设计团队打造了一个纯粹凝练的空间。不同于传统精品零售店布局和销售模式，本案婚纱馆的设计抹去纯展厅的理念，也摒弃了通常婚纱店采用复古或华丽的流行设计元素，用现代极简的线条美学创造了一个具有时尚氛围和仪式感的空间，素净统一的色调和强烈的秩序感，让人联想起希腊神庙。配合展出其中的婚纱，传达出永恒和纯洁的意味。

MANLIBRIDAL has always adhered to the values of pure exquisite luxury and time-tested, and the design team has created a pure and concise space. Different from the layout and sales model of traditional boutique retail stores, the design of the wedding hall in this case erases the concept of pure exhibition hall, and also abandons the retro or gorgeous popular design elements that are usually used in wedding shops. The atmosphere and ritual space, sober and unified tones and strong sense of order, are reminiscent of Greek temples. With the wedding dresses on display, it conveys the meaning of eternity and purity.

▼婚纱展示空间，Wedding dresses showcase © ONCE STUDIO

婚纱，承载了爱的期许与甜蜜。我们希望这个空间的气质与婚纱互相融合，呈现高雅而美好的视觉感。天下的柔情共十分，你占八分，你喊了我名字那晚的凉风秋月占一分，其余所有占一分。我们愿这个空间就是那其中一分，不会喧宾夺主但却又如此的让人印象深刻。

Wedding dresses carry the expectations and sweetness of love. We hope that the temperament of this space and the wedding dress will be integrated with each other, presenting an elegant and beautiful visual sense. There are ten points of tenderness in the world, eight points for you, one point for the cool breeze and autumn moon on the night you called my name, and one point for everything else. We hope this space is one of those points, not overwhelming but so impressive.

▼室内一瞥，Interior view © ONCE STUDIO

冰川凝结的永恒
Glacier frozen eternity

宇宙是永恒的浪漫，冰川凝结化作爱情。

平面的游园仪式感一直是我们关注的重点，功能布局必须合理性。三大区块（接待区、国际馆、高定馆）构成了整个动线的游园路线。两个椭圆形艺术玻璃隔断的置入，将空间自然分割成若干个开放但又具备半隐私性的展示区，削弱空间整体硬朗感，可以不同维度的展现产品的美感及奢华。

The universe is eternal romance, and glaciers condense into love.

The ceremonial sense of the garden has always been the focus of our attention, and the functional layout must be reasonable. The three major blocks (reception area, international area, and customization area) constitute the entire park tour route of the moving line. The placement of two elliptical art glass partitions naturally divides the space into several open but semi-private display areas, weakening the overall toughness of the space and showing the beauty and luxury of products in different dimensions.

▼主空间，The main space © ONCE STUDIO

艺术长廊结合博物馆具有仪式感的陈设，利用艺术玻璃特殊冰纹结合线性灯光的融合肌理感，带入冰川的圣洁空间，甚是冰床凝结隧道的光廊，将婚纱的美感及唯一性展示的淋漓尽致。大面积波浪顶面回应特殊的地理位置，钱潮江南。一虚一实，形成无限的延伸感；在云端充分感受到爱情带来的神圣浪漫气息。

建筑的序列感、神性、纯洁、虚无，也是将婚纱美学与建筑美学的一次碰撞。艺术长廊置入T台秀的概念，满足日常灵活应用场景，大面积留白区域将是活动的空间，同时也是未来新娘的“舞台”。

The art gallery is combined with the ceremonial furnishings of the museum, using the special ice pattern of art glass combined with the fusion texture of linear lighting, bringing it into the holy space of the glacier, and even the light gallery of the ice bed condensation tunnel, showing the beauty and uniqueness of the wedding dress of the most vivid. The large-area wave top responds to the special geographical location, Qianchao Jiangnan. One virtual and one real, forming a sense of wireless extension; fully feel the sacred romantic atmosphere brought by love in the cloud.

The sense of sequence, divinity, purity and nothingness of architecture is also a collision between wedding aesthetics and architectural aesthetics. The art gallery is built into the concept of a runway show to meet daily flexible application scenarios. The large blank area will be the space for activities and the “stage” of future brides.

▼艺术长廊，The art gallery © ONCE STUDIO

集合店的商品相对多样性，陈列的方式是多样的，空间内大量的留白平面给商品带来更多的陈列可能。为避免过多种类的成列给空间美学带来割裂感。应用镜面的反射属性，拉伸了视觉在空间里的纵深感及趣味性。纯洁与洁白，是我们必须赋予这个婚纱空间的主旋律，无需复杂的结构，无需斑斓的色彩，在空间里做减法，将主舞台的搭建围绕主角——新娘和婚纱。

The products in the collection store are relatively diverse, and the display methods are various. A large number of blank surfaces in the space bring more display possibilities for the products. In order to avoid too many types of columns, it will bring a sense of fragmentation to the space aesthetics. The reflection property of the mirror surface is used to stretch the depth and interest of the vision in the space. Purity and whiteness are the main melody we must give to this wedding dress space. No complicated structure or gorgeous colors are needed. Subtraction is done in the space, and the main stage is built around the protagonist—the bride and the wedding dress.

▼镜面拉伸空间纵深感 © ONCE STUDIO
Mirrors are is used to stretch the depth of the vision in the space

冰雪起舞的烂漫
The romance of dancing with ice and snow

假如能有一个无暇的世界，停下来吧，在原地，于纯白中起舞。

我们吸取冰山雪地的颜色，认为刚初升的阳光落在雪山上的暖白色是最烂漫圣洁的，淡淡的暖色调隐藏光源，冷冷的清白、柔和的雪山白，对光影的精准把握，使空间丰富灵动，简约高级。将金属，石材，玻璃，三种坚硬的材质，通过几何美学和色彩搭配的巧妙表达，向顾客传递着这是一家婚纱品牌，也是回应当代女性崇尚自由和独立的品牌调性。

If there is a flawless world, stop, stay where you are, and dance in pure white.

We absorb the color of the iceberg and snow, and believe that the warm white color that just rises and falls on the snow mountain is the most brilliant and holy, the faint warm color hides the light source, the cold innocence, the soft snow mountain white, the precise grasp of light and shadow, Make the space rich and flexible, simple and advanced. Metal, stone, glass, and three hard materials, through the ingenious expression of geometric aesthetics and color matching, convey to customers that this is a wedding dress brand, and it is also a brand tonality that responds to contemporary women’s advocacy of freedom and independence.

▼金属，石材，玻璃材质相结合
The palette of metal, stone and glass © ONCE STUDIO

▼室内细节
Interior detailed view © ONCE STUDIO

试穿婚纱是感受幸福的开端，希望缤客踏入这个空间即感知到它的氛围。用圆润、有机型态的弧形单品，提升空间的温暖和包容力，展示婚纱的浪漫和空间美学推向极致，诠释婚纱馆内在的价值感与仪式感。

角落艺术装置带给人时空的错觉感，材质的硬朗，和婚纱的柔软细腻，形成一种视觉的对比和冲击感。能让人们忘记空间的存在，感受氛围的幸福，梦幻、纯洁的烂漫气息，材质和婚纱之间形成了完美的契合，以恰到好处的曲线，带极具纵深感和生命力的空间语言，通过线条、造型的序列交错，和不同时段阳光在空间中的流转，营造出与日常语境。

Trying on a wedding dress is the beginning of feeling happiness. I hope Booking.com will feel its atmosphere when stepping into this space. With rounded and organic arc-shaped items, the warmth and tolerance of the space are enhanced, the romance of the wedding dress and the aesthetics of the space are pushed to the extreme, and the inherent sense of value and ritual of the wedding hall is explained.

The corner art installation brings the illusion of time and space. The toughness of the material and the softness and delicacy of the wedding dress form a visual contrast and impact. It can make people forget the existence of space, feel the happiness of the atmosphere, the dreamy, pure and glorious atmosphere, the perfect fit between the material and the wedding dress, with just the right curve, the space language with great depth and vitality, through lines, The sequence of shapes is interlaced, and the circulation of sunlight in the space at different times creates a daily context.

▼试衣区，Fitting area © ONCE STUDIO

▼室内灯光装置，Lighting installations © ONCE STUDIO

我们把最好的位置留给尊贵的VIC试衣间，绝佳视野，云端之巅。在体验产品完美的同时感受到品牌对缤客的尊享服务。为室内空间达成高度统一感，我们对窗户的特殊处理，弱化原建筑框架，控制强光影的流入，使试纱更具有仪式感。

We reserve the best location for the distinguished VIC fitting room, with an excellent view and the top of the cloud. While experiencing the perfect product, you can feel the brand’s exclusive service to Booking.com. In order to achieve a high sense of unity in the interior space, our special treatment of the windows weakens the original building frame, controls the inflow of strong light and shadow, and makes the test yarn more ritualistic.

▼VIC试衣间，VIC fitting room © ONCE STUDIO

▼视野，View © ONCE STUDIO

冰融与水的爱情
The love of melting ice and water

我们不会静静地等待着自己被冰川所包裹，努力让自己发光、发热，让自己去融化身边的冰块。与其诅咒黑暗，不如我们自己发光。

设计师利用艺术玻璃的通透性与光的结合，在高定馆顶面设置无线延伸的光柱，亦是即将融化的冰柱，将烂漫的爱情即将冰融与水的永恒。正如苏格兰农民诗人Robert Burns写的：玫瑰是红的，紫罗兰是蓝的。糖是甜的，正如你一样。

玫瑰长廊的装置将抽象的冰山化作一体。

We don’t wait quietly for ourselves to be enveloped by glaciers, trying to make ourselves glow and heat, and let ourselves melt the ice around us. Instead of cursing the darkness, let’s shine on our own.

Using the combination of the transparency and light of art glass, the designer set up a wirelessly extending beam of light on the top of the customization area, which is also an icicle that is about to melt. As the Scottish peasant poet Robert Burns wrote: Roses are red and violets are blue. Sugar is sweet, just like you.

The installation of the Rose Promenade integrates abstract icebergs into one.

▼高定馆，Customization area © ONCE STUDIO

我们一直不拘泥于传统的形式，表达这块土地上的自由、浪漫、多元的内在精神！突破传统形制，突破传统材料，突破传统结构，突破传统的构建方式，纯粹的雪山白与光影的自由交织。营造出冰雪烂漫的幻象之境。

又见远处山峰上柔软的白色礼帽。绵绵的，和它头顶上的白雾、阴云融为一体，朦胧的消失在冰冷的空气里，永恒即是事物此刻的状态。

We have always been free from traditional forms, expressing the inner spirit of freedom, romance and diversity in this land! Breaking through the traditional form, breaking through the traditional material, breaking through the traditional structure, breaking through the traditional construction method, the pure white of the snow-capped mountains and the free interweaving of light and shadow. Create a fantasy realm of ice and snow.

See also the soft white top hat on the distant peak. The lingering, integrated with the white mist and cloud above its head, disappears hazy in the cold air, eternity is the state of things at the moment.

▼接待区，Reception area © ONCE STUDIO

结束的意义
The meaning of the end

本项目用现代主义美学赋予了品牌在新时代的生命力，空间动线和功能符合商业逻辑，是基于场域条件出发，结合manlibridal品牌调性给出的综合性解决方案。我们认为品牌空间更新也应该是对当下时代深度的回应，也是从多维度中寻求突破和可能。

This project endows the brand with vitality in the new era with modernist aesthetics. The spatial movement lines and functions are in line with commercial logic. It is a comprehensive solution based on site conditions and combined with the tonality of the manlibridal brand. We believe that the renewal of brand space should also be a response to the depth of the current era, seeking breakthroughs and possibilities from multiple dimensions.

▼平面图，Plan © ONCE STUDIO

More： 水丁集设计。更多关于：WATER TEAM DESIGN on gooood

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