Infinity by StudioXAG

Recycled, reimagined and reborn

Project Specs

Design:

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Appreciation towards StudioXAG for providing the following description:

StudioXAG与Given London和PR agency Present携手合作,在国王十字区的18Montrose内设计了一个可持续的数字化LED互动展厅,以此来庆祝Napapijri公司的首件完全由可回收材料打造而成的夹克外套——无限夹克(Infinity Jacket)的正式问世。从肖迪奇(Shoreditch)的概念店到国王十字区的互动式快闪空间,Napapijri与StudioXAG紧密合作,通过各种极具创新性的产品,在英国境内大放异彩。Napapijri品牌成立于1987年,其核心产品是户外服饰。该品牌注重开创性思维,致力于将设计与可持续发展和创新结合在一起,无限夹克便是这个理念的具体体现。Napapijri的无限夹克是同类服饰中的首件完全由可回收材料打造而成的外套。设计师收集了一系列包括塑料和渔网在内的废弃材料,在对其进行处理后,将其用于服装的生产。

In partnership with Given London and Pr agency Present, studioxag has designed, produced and installed a digital and sustainability led interactive event at 18 Montrose to celebrate the launch of Napapijri’s infinity jacket, the brand’s first 100% recyclable jacket. From a Shoreditch concept store to an interactive pop-up at King’s Cross, Napapijri are making their mark in the UK, working in collaboration with StudioXAG on each evolving consumer space. Established in 1987, Napapijri is rooted in outdoor apparel. The brand thrives at the intersection of design, sustainability and innovation. The Infinity jacket continues this narrative, embodying Napapijri’s pioneering mindset. Circular and 100% recyclable, Napapijri’s Infinity jacket is the first of its kind, manufactured from former waste including plastics and fishing nets, treated and repurposed for a second life and beyond.

▼展览空间外观,exterior view of the event space

为了庆祝这件夹克的问世,StudioXAG在一个500平方米的场地中设计了一个颇具影响力的沉浸式品牌展览空间,并邀请媒体、批发商和零售商以及各界精英参与其中。在展览中,受邀人士可以通过这件可回收的外套,抢先了解和探索无限夹克背后的可持续性创新手段。为了与夹克所传达的可持续概念保持一致,StudioXAG决定使用一系列对环境影响较小的材料,如硬纸板和纸等,来塑造活动空间。悬浮的Econyl®可再生尼龙条带构成了一个宽敞的互动式空间。该空间通过故事性的叙述,鼓励参观者用手去感受材料并发现了解无限夹克的生产过程。

StudioXAG has produced an impactful, brand-immersive event in a 500m² space where media, stockists and influencers learn, explore and take a first look at the sustainable innovation behind the new recyclable jacket. In keeping with the sustainable message, StudioXAG produced the event with low-impact materials including cardboard and paper.

▼展览空间局部,使用一系列对环境影响较小的材料来塑造活动空间,partial view of the space, producing the event with low-impact materials © lukedyson

▼展览空间局部,鼓励参观者用手去感受材料,partial view of the space, encouraging users to touch the material

活动空间中还设置着一个与无限夹克拥有着相同造型的腔体空间,参观者们可以将可回收的尼龙条投入其中。设计师希望通过这个装置来揭示展览和无限夹克的主题:回收材料,并通过重新构思来赋予废弃材料新的生命。

▼展览空间局部,墙上挂着一系列可再生尼龙条带,partial view of the space with suspended regenerated nylon © lukedyson

▼可再生尼龙条带细节,details of the regenerated nylon

Suspended strips of Econyl® (regenerated nylon) formed an expansive, interactive storytelling installation encouraging users to touch the material and uncover the manufacturing process behind Infinity. Stories of past use including fabric scraps, fishing nets and carpet tiles simultaneously invited visitors to place the strips of recycled nylon in an Infinity jacket shaped depository, revealing the integral campaign message – Recycled. Reimagined. Reborn, over the course of the event.

▼活动空间中设置着一个与无限夹克拥有着相同造型的腔体空间,参观者们可以将可回收的尼龙条投入其中,visitors are invited to place the strips of recycled nylon in an Infinity jacket shaped depository

▼夹克腔体空间,the Infinity jacket shaped depository

体验室内设有各种颜色的光带、直射光线和反射光线,参观者们可以站在镜面的前方,一边感受“无限”这个主题一边自拍。知识展亭中播放着各种引人深思的电影和动画,以便于参观者能够深入了解夹克的设计理念和创新性思维,以及Napapijri与Econyl®品牌之间的合作关系。

Experiential rooms provided an infinite spectrum of colour, light and reflection encouraging visitors to playfully take selfies in the infinity mirror, whilst delving into the theme of infinity. A learning booth housing thought-provoking film and animation enabled guests to understand the design philosophy, journey of circular innovation and the partnership between Napapijri and Econyl® .

▼体验室中的“无限镜屋”,the “infinity mirrior” in the experiential rooms © lukedyson

▼知识展亭中播放着各种引人深思的电影和动画,a learning booth housing thought-provoking film and animation © lukedyson

“无限”的主题之旅结束于中央大厅。在这里,无限夹克占据了绝对主导的地位。大厅两侧墙壁上的屏幕中播放着引人入胜的视频,大厅中央则是整个活动的核心——无限夹克。夹克被挂置在一个大型的双向玻璃展柜中,在规律的聚光灯下向参观者们展示着自己的魅力。

The infinity journey culminated in the central hall where the Infinity jacket took centre stage. Surrounded by engaging campaign videos, Infinity was encased in a large, two-way mirrored glass tank in the heart of 18 Montrose, dramatically hidden and revealed with sequential, integrated spot-lighting – a compelling reveal moment at the launch event, where visitors took an exclusive first look at the product before the general public.

▼中央大厅,无限夹克占据了绝对主导的地位,the central hall where the Infinity jacket takes centre stage © lukedyson

▼玻璃展柜中的无限夹克,在规律的聚光灯下向参观者们展示着自己的魅力,the Infinity jacket in the mirrored glass tank, dramatically hidden and revealed with sequential, integrated spot-lighting © lukedyson

▼玻璃展柜中的无限夹克(左),中央大厅侧墙局部(右),the Infinity jacket in the glass tank (left), partial view of the central hall (right) © lukedyson

▼中央大厅侧墙局部,partial view of the central hall

一个放置着定制的小点心和鸡尾酒的空间标志着展览的尾声。值得一提的是,这些餐饮都是零污染的,从中不难发现展览举办者的用心。此外,除了在18 Montrose中的展览空间外,StudioXAG还专门为无限夹克设计了一种展示橱窗。该橱窗将会应用在Napapijri位于欧洲各大城市的商店中。

The finishing touches to this event included bespoke zero waste canapes and cocktails. A sustainable approach was considered in every aspect of the organising and production of the Infinity launch event. Beyond 18 Montrose, StudioXAG has played a key part in the launch of Infinity, designing, fabricating and installing for Napapijri’s accompanying window schemes for key city stores across Europe, and also launching the Infinity at Napapijri’s pop-up in Kings Cross.

▼无限夹克的展示橱窗,the accompanying window for Infinity jacket

Napapijri Infinity Jacket. Manufactured in Nylon 6 and EcoNyl®.

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