Ice-cream Parlour Makeover / MARCH GUT

锐利并清新,EISDIELER冰淇淋店新形象

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Appreciation towards MARCH GUT for providing the following description:

位于奥地利林茨市中心步行街的EISDIELER是一家独具创新趣味的冰淇淋店。2013年春天,MARCH GUT设计工作室对门店内部进行了改造,让EISDIELER彻底改头换面,焕发出新的光彩。此次设计不仅提高了销售区的奢华感,还优化了冰淇淋制作和销售流程。老板Jürgen Bleij表示十分满意:“对我们来说,在视觉上扩大空间和提高柜台操作的便利性都很重要。高峰时期会有7名员工同时工作,所以要尽量做到顺畅、舒适。通过改造,我们现在每个人都有独立的工作区域,这一点做得很成功。”

内部墙壁上的图案看起来是由三角形拼接而成的。事实上,这是EISDIELER著名黑色锥形冰淇淋的形象化诠释,设计师用抽象地手法创造出了吸人眼球的设计。重新设计的内外座椅暗示了EISDIELER冰淇淋既可现场制作,又在本区其他零售店出售。座椅采用模块化设计,最大程度上方便重新摆放。清晰的线条和极简的设计方法塑造了EISDIELER的新形象,为受顾客青睐的美味冰淇淋留出了足够的空间。

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EISDIELER makes and sells innovative ice-cream creations on the Promenade in downtown Linz. In spring 2013, the parlour was given a new interior by way of a total image makeover at the hands of MARCH GUT Design Studio. Aside from applying new extravagance to the sales area, the design brief also required process improvements in both production and sales: “It was particularly important for us not just to enlarge the space in visual terms but also to make the operations behind the counter – at peak times we have up to seven staff working here – as smooth and pleasant as possible. So, for example, we now have individual workstations as part of a really successful solution,” says EISDIELER owner Jürgen Bleij.

The graphic on the walls of the parlour’s interior appears to be a mosaic of triangles. In actual fact it is a stylized interpretation of EISDIELER’s famous black ice-cream cones – abstracted to create a truly striking design. Modified transport pallets provide the seating inside and out as an allusion to both the on-site ice-cream manufacturing and the fact that EISDIELER’s coveted products are also supplied to other retail outlets in the area.  The seats are of modular design for maximum ease of relocation and rearrangement. Clear lines and a minimalist design approach thus characterize the new EISDIELER look, leaving plenty of room for what customers crave – fabulous ice-cream.

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