本店位于深圳福田CBD综合体商圈One Avenue卓悦中心，秉承商场探索，创新，活力的精神， MOC DESIGN以“攀登”为寓指，以台阶形态为媒介，将追求进步、勇于攀登的态度融于设计进行延展，通过拆分重组的手法结合空间框架及功能进行设计，用简洁的体块、充满变化的组合贯穿于空间。
This new HEYTEA shop is located in One Avenue, Futian CBD, Shenzhen and it adheres to the spirit of its hosting mall – exploration, innovation and vitality. In the concept of “climbing”, MOC DESIGN OFFICE adopts the staircase as a metaphor and integrates the attitude of pursing progress and climbing with courage in the design. The space and function are carefully dismantled and rebuilt to present simple units, but with changeable combinations.
▼以台阶形态为媒介来表达空间概念，using staircases as the media to introduce the space concept ©聂晓聪
concept evolution of the space and form ©MOC DESIGN OFFICE
▼轴测分析图，drawing of axonometric analysis ©MOC DESIGN OFFICE
The design concept is derived from the crisscross space from the game Monument Valley. It is manifested by dismantling and rebuilding the staircases across the space. Sets of blocks and stairs are superposed to lead up and across the entire shop. In terms of materials and shapes, a white tone and square blocks are employed to amplify the size of the confined space.
▼错落有致的体块，自上而下延伸至整个空间，superposed blocks leading up and cross the whole space ©聂晓聪
From outside in, the blocks are piling up and taking shape and the central island becomes a complex functional body, both of which are meant to arouse a cordial feeling.
▼从室外看向室内，虚实交错的体块造型铺满空间，from outside in, the blocks are piling up and taking shape ©聂晓聪
As the main character of the space, a unit of high tables is placed in an orderly manner. The solid stairs and frame stairs are intersected to constitute a stance of actuality and illusion. The ceiling staircases and overall blocks become the visual focus of the space under the rendering of the pure white tone. The staircases spread out as the display of merchandises as well as guiding the traffic flow. Meanwhile, it meets the functional needs of tea breaks and close communication among people.
▼从入口处看向中岛，实体和线框的台阶造型构成虚实结合的姿态，from the entrance to the central island, the solid stairs and frame stairs are intersected to constitute a stance of actuality and illusion ©聂晓聪
▼中岛组合细部，台阶造型的分布，既可陈列品牌周边文化产品，也满足动线的划分，details of the central island, the staircases spread out as the display of merchandises as well as guiding the traffic flow ©聂晓聪
▼中岛组合细部，可满足小憩饮茶的功能需求，details of the central island that can meet the functional needs of tea breaks ©聂晓聪
▼自助台隐藏与纵横台阶之间，self-service desk embedded between staircases ©聂晓聪
The designer conceals the functional areas, such as self-service desk, between the vertical and horizontal stairs. A tea set is specially designed and customized for the brand to showcase teas from different origins to customers.
▼从吧台看向客座区，looking over the customer area from the counter ©聂晓聪
▼客座区，the customer seating area ©聂晓聪
▼客座区，墙上装饰着茶具，the customer seating area with tea pots on the wall ©聂晓聪
▼茶具以传统的陶土为器身，壶盖则以透明亚克力制成，底部台阶状的形式便于固定于墙面，tea pot made from traditional pottery clay and pot lid from transparent acrylic, fixed on the stair-shaped holder along the wall ©聂晓聪
▼平面图，plan ©MOC DESIGN OFFICE
设计单位：MOC DESIGN OFFICE
Project Name: HEYTEA at One Avenue, Shenzhen
Design Company: MOC DESIGN OFFICE
Leading Designers: Wu Xiuwei, Liang Ningsen
Design Team: Zhuang Yicheng, Hu Qiao
Design Phase: Nov. 2018 – Dec. 2018
Completion: Dec. 2019
Location: L140 1F One Avenue, Futian Distrust, Shenzhen, China
Materials: Terrazzo Brick, KD Wood Panel, White Painted Stainless Steel
Photography: Nie Xiaocong