Fifth Avenue Shoe Repair Concept Store by Guise

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Appreciation towards Guise for providing the following description:

Fifth Avenue Shoe Repair是瑞典本土的时尚品牌，他们关注传统的服装，通过解构从中提取元素再重组为新设计。新概念店的设计方案必须满足其作为零售空间的商业性需求，但更重要的是空间氛围必须与品牌形象相契合。

The project concerns a new concept store for Fifth Avenue Shoe Repair. The Swedish fashion brand Fifth Avenue Shoe Repair works with traditional typologies of clothes but deconstructs them and create new hybrid garments. The assignment was to design an entirely new concept store that meets the commercial aspects of a retail space, but foremost to design the spatial encounter with the brand Fifth Avenue Shoe Repair.

▽ 外观，facade

概念店的空间设计方案将品牌惯用的设计手法通过建筑语言表达出来。现有的空间结构经过调整以满足零售店在功能和商业上的需求。定制的家具充满了矛盾性 – 外形看似楼梯但显然有其他的用处。

The retail concept is based on Fifth Avenue Shoe Repair design methods, but transferred into architecture. Existing architectural typologies have been deformed in order to meet both the functional and the commercial requirements for a store interior. The visual presences of the furniture are designed to be ambivalent; they should resemble a stair although clearly having another purpose.

▽ 螺旋“楼梯”，helix-shaped stair

Guise创始人之一的Jani Kristoffersen解释道：“我们希望塑造一个让人难忘的空间，因此选择了这个螺旋状的双重楼梯作为基础形式。为了满足商业空间展示的需求，我们在基础形式上做了扭曲变形，当然这也给予“楼梯”自身独特的强烈风格。”

Guise的另一位创始人Andreas Ferm补充道：“基础形式经过折叠和旋转，客人在商店中穿行时，随着角度的改变将会在同一个展柜上看到不同的产品。盘旋上升的形式让客人体验到一个不断变化的空间，并跟随引导在空间内穿行。”

Jani Kristoffersen, one of the founders of Guise explains:

“The ambition was to use strong silhouettes whereupon we choose a double helix-shaped stair as a basic form. In order to adapt the helix shape to meet the functional requirements we had to deform the shape of the stair until it met the commercial need for exposure, but also in order to give it an unique character of its own”

Andreas Ferm, one of the founders of Guise continues:

“Since the main form is folded and rotated it both conceals and exposes the garments and accessories while you move through the store. The rotated shape aims to create a more dynamic experience for the customers, by that we try to create a more well directed spatial experience.’’

▽ “楼梯”， the stair

这些楼梯成为了Fifth Avenue Shoe Repair商店空间概念的主要载体，此外，设计师还设计了货架供商店配合使用。每一个架子都是依据其在商店中的位置量身定做的，但使用起来却灵活多变。钢条搭建出一套立方体网格系统，格子的边长精准的控制在360mm。立体的网格让增加了展示系统的可能性，悬挂其上的衣物与墙面既可平行又可垂直。

The stairs has become the main spatial carriers of the retail concept Fifth Avenue Shoe Repair, but in addition to the stairs a shelving system was designed to meet the flexible needs of the store. The exposure has to adapt to the changing needs of a retail shop. Each shelf is designed and tailored specially for each placement in the
store. The shelves consist of a rigorous framework of steel rods, which together create a matrix of small cubic space in the structure, all with dimensions of 360x360x360 mm. By using the cubic dimensions of the structure, the clothes that hung in its bottom exposed in two directions, either along a wall, or by turning 90 degrees to allow for a frontal exposure from a wall.

▽ 立方体网格架，cubic shelf

设计师为立体货架提供了数以百计的黑色钢板，配合不同的放置方法，货架千变万化，既实用又美观。

To the shelf, hundreds of thin black steel plates were designed in order to make the shelf to become rearrangeable by changing the position of the plates. Both the visual aesthetics and the functionality of the shelves are radically changed by shifting the position of the plates.

▽ 置物货架，shelf with thin black steel plates

为了让顾客有一个完整而流畅的购物体验，除了家具以外，概念店内的一切，包括收银台、展示模特、更衣室甚至门和玻璃，都是配合整体风格定制的。

Not only the furniture has been custom made, but also the cash register, the doll exposure, fitting rooms, doors and the mirrors are special designed to enhance the overall shopping experience.

▽ 试衣间，fitting room

▽ 楼梯，staircase

▽ 线图，line drawings

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