David Chipperfield Architects to build Rolex USA headquarters in New York

An exemplary building befitting the heritage and culture of the Rolex brand

Project Specs

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Appreciation towards David Chipperfield Architects  for providing the following description:

戴卫·奇普菲尔德建筑事务所在国际设计竞赛中赢得了在纽约建造劳力士美国总部的资格。新的25层塔楼将坐落在第5大道和53街的交汇拐角,并代替自20世纪70年代沿用至今的旧总部大楼。

Following an international design competition, David Chipperfield Architects has been selected to build the Rolex USA headquarters in New York. The new 25-storey tower will be located on the corner of 5th Avenue and 53rd Street, replacing the existing building that has been occupied by Rolex since the 1970’s.

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除了为员工和租户提供新的办公区域以及位于首层的劳力士零售店外,整栋大楼还将带来丰富的品牌体验,反映公司不同层面的价值。同时,这座建筑也将成为劳力士致力于品质、精度和卓越的重要标志。这座占地16.5万平方英尺的建筑是按LEED铂金标准来设计的,它考虑到了人们对可持续发展和能源消耗问题的日益关注,也增强了用户的体验舒适度。

As well as new office areas for staff and tenants and a new Rolex store at ground level, the building will provide brand experiences across a wide range of company’s interests. The building will become an important symbol of Rolex’s commitment to quality, precision and excellence. The 165,000 square foot building is designed in accordance with LEED Platinum to take into consideration the increasing concerns of sustainability and energy consumption, while enhancing the well-being of its users.

▼品牌零售区域效果图,rendering

“非常开心能获得这次设计的机会。我们团队致力于打造一座与劳力士的品牌传统与文化相呼应、强调第五大道卓越地理位置的典范建筑。” 戴卫·奇普菲尔德说。

David Chipperfield said: ‘We are proud to have been selected to design the Rolex USA headquarters building. Our team is committed to creating an exemplary building befitting the heritage and culture of the Rolex brand, as well as its prominent 5th Avenue location.’

▼模型图,model diagram

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