David Chipperfield Architects to build Rolex USA headquarters in New York

An exemplary building befitting the heritage and culture of the Rolex brand

Project Specs

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Following an international design competition, David Chipperfield Architects has been selected to build the Rolex USA headquarters in New York. The new 25-storey tower will be located on the corner of 5th Avenue and 53rd Street, replacing the existing building that has been occupied by Rolex since the 1970’s.



As well as new office areas for staff and tenants and a new Rolex store at ground level, the building will provide brand experiences across a wide range of company’s interests. The building will become an important symbol of Rolex’s commitment to quality, precision and excellence. The 165,000 square foot building is designed in accordance with LEED Platinum to take into consideration the increasing concerns of sustainability and energy consumption, while enhancing the well-being of its users.


“非常开心能获得这次设计的机会。我们团队致力于打造一座与劳力士的品牌传统与文化相呼应、强调第五大道卓越地理位置的典范建筑。” 戴卫·奇普菲尔德说。

David Chipperfield said: ‘We are proud to have been selected to design the Rolex USA headquarters building. Our team is committed to creating an exemplary building befitting the heritage and culture of the Rolex brand, as well as its prominent 5th Avenue location.’

▼模型图,model diagram

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