Set in a former print factory at the southern end of Tel Aviv, this intervention within an existing industrial building explores the boundaries and potentials of re-use as a design brief. The building on 117 Herzl Street was a mediocre architectural product in the positive sense of the word. It had other qualities too, being practical, average, unremarkable, generic, and faded. But in fact, its actual neutrality allowed a major intervention that did not suffice with a mere facelift and the creation of a polished art space. On the contrary, the intervention was set out to tackle the existing building with contemporary tools and concepts aimed at manifesting the conflict between the found object/building, and the new use inserted into it.
▼临街立面，facade to the street © Amit Geron, Jochum Richard
▼新窗口与旧表皮，new windows and old surface © Amit Geron, Jochum Richard
The tension raised between these two extremes can be described as a new category of space. Rather than re-enforcing a mythic – out of the sands tabula rasa modernism – as the history of Tel Aviv has been branded with, we were looking at its bastard forms that emerge out of the TLV Jaffa hybrid at the places of its overlap and seem. Not black, or the ‘authentic’ of romantic Oriental’s, nor the white of the conscripted modernism, but dirty ‘bastard’ or mongrel modernism, emerging not out of clear ideologies but out of the confusions and contradictions of urban life. Thus, the gallery design is based on a ‘hot-cold’ interaction between extremes.
▼画廊空间，interior of the gallery © Amit Geron, Jochum Richard
▼设备裸露在外，equipment exposed © Amit Geron, Jochum Richard
▼回看入口，入口上方有夹层，view back to entrance with mezzanine above © Amit Geron, Jochum Richard
▼展示区，exhibition area © Amit Geron, Jochum Richard
▼夹层空间，mezzanine space © Amit Geron, Jochum Richard
▼窗口细部，details © Amit Geron, Jochum Richard
Potential tensions are mapped, then highlighted: new versus old; sensual versus alienated; exposed versus hidden; high versus low; shining versus dim; clear versus opaque; open versus closed; clean versus dirty. This, for us, is the city of Tel Aviv.
▼日景，daytime view © Amit Geron, Jochum Richard
▼平面图，floor plan © A.Lerman Architects
▼立面图，elevation © A.Lerman Architects
Client: Contemporary art gallery
Completion year: June 2009
Location: Tel Aviv, Israel
Principal architect: Asaf Lerman
Photo credit: Amit Geron, Jochum Richard