感谢 平行公社（联系方式：nature623@qq.com）予gooood分享以下内容。更多请至：parallel on gooood。
Appreciations towards parallel (contact: nature623@qq.com) for providing the following description:

01.降临
Come out

辰衡是什么？这里展出的是什么？我们在有限的空间内，从“沙丘”中获得灵感，创造一个全新的场域，宛如天外来物般，吸引着来往的人流。

What is Chenheng? What is on display here? We draw inspiration from the “sand dunes” within a limited space, creating a brand new field that is like a foreign object, attracting the flow of people coming and going.

▼项目概览，Overall view © 谭业城

光影流动、沙丘起伏，惹人浮想；人在极具张力的空间下，显得愈发渺小。

Flowing light and shadow, undulating sand dunes, evoking imagination; People appear increasingly insignificant in a space with impact force.

▼展览现场，Exhibition site © 谭业城

▼光影流动，Flow of light and shadow © 谭业城

空旷的大厅被整齐地切割成了多个展区，呈金字塔形态的空间，略带一丝神秘感，游览者可以驻足感受氛围，也可以继续探寻下一个场景。或许，有人在心底有了答案；交流，自然而然地开始。

The spacious hall was neatly cut into multiple exhibition areas. It’s a pyramid shaped space with a hint of mystery. Visitors can stop and feel the atmosphere, or continue to explore the next scene. Maybe someone has already had an answer in their heart;Communication naturally begins.

▼大厅，The hall © 谭业城

02.揭幕
Unveil

光影似天色变幻，示以流动的光阴。

Light and shadow change like the sky, indicating the flow of time.

▼魅惑光影，Charming Light and Shadow © 谭业城

▼自然光状态，Natural light status © 谭业城

▼光影变幻，Changing Lights and Shadows © 谭业城

从一个场景走向另一个场景，游览者在天光变幻中游走，感受着微风轻拂的浪漫。悠闲的慢时光停留在了一把椅子上，坐在窗前，就能按下时间的暂停键。

Traveling from one scene to another, tourists stroll through the light of changing sky, feeling the romance of the gentle breeze. The leisurely slow time lingers on a chair, sitting by the window, you can press the pause button for time.

▼不同场景，Different scenarios © 谭业城

▼近景，Close view © 谭业城

墙体饰面选用软石头，模拟出风化后的墙体，地毯如风卷黄沙吹过地面，这些材质就像万物在时间沉淀下呈现出的最自然的状态，呼应着窗帘的柔软轻盈。这是辰衡窗帘带来的质感，我们无需过度强调产品的材质或技术，就像看不见的空气和阳光，无时无刻不在滋养着生命。

The wall decoration uses soft stones to simulate the weathered wall, and the carpet is like a wind rolling yellow sand blowing over the ground. These materials are like the most natural state that everything presents under the sedimentation of time, echoing the soft and lightweight nature of the curtains. This is the texture brought by Chenheng curtains. We don’t need to overly emphasize the material or technology of the product, just like invisible air and sunlight, constantly nourishing life.

▼罗马帘应用场景，Roman blinds application scenarios © 谭业城

▼罗马帘产品细节，Roman blinds product details © 谭业城

▼波形帘应用场景，Application scenarios of corrugated curtains © 谭业城

▼波形帘产品细节，Corrugated curtain product details © 谭业城

▼卷帘应用场景，Roller shutter application scenarios © 谭业城

▼卷帘产品细节，Roller blinds product details © 谭业城

03.呈现
Present

设计师通过建筑负形，打造了一个如《沙丘》般静默夸张空间。隔板交错划分出行走动线和多场景展示空间，营造了一个趣味十足的游园体验。

The designer created a silent and exaggerated space like a sand dune through the use of architectural opposite shapes. The staggered partition divides the walking path and multi scene display space, creating a fun and enjoyable walking experience.

▼概念示意，concept

结合场地特点，设计师最大程度利用层高和面积，加之灯光变幻，营造超尺度的空间感受，增强体验感。

Based on the characteristics of the site, the designer maximizes the use of height and area, coupled with variable lighting, to create a super scale spatial feeling and enhance the experience.

▼分析图，analysis © 平行公社

04.结果
Result

对于一个好的产品和品牌，我们想说的太多；在设计上海诺大的展馆，百花齐放的产品和层出不穷的创意足以湮没所有华丽的辞藻，而走马观花是多数参观者的状态。怎样的空间会让人停留，如何让游览动线贯穿整个展厅，从而体验到产品的魅力？

We have too much to say about a nice product and brand; In such a large exhibition hall as “Design Shanghai”, a variety of products and endless creativity are enough to obscure all the fancy words, and a quick glance is the state of most visitors. What kind of space will make people stay, and how can the tourism flow run through the entire exhibition hall to experience the charm of the product?

▼其他展厅空间，Other space © 谭业城

我们刷黑了外墙，干脆让它隐匿在人群中，黑色外墙反而强化了内部光影，向外释放一个神秘的信号，静待游览者去发现，去探索。一开始我们还会担心过于抽象的表达，会不被理解，而真实情况是，越来越多的参观者开始在空间里驻足，并主动咨询、了解产品。人生若只如初见，日日相见日日新，正如每一次创新都值得被期待。

We painted the exterior wall black, in order to hide it in the crowd. The black exterior wall actually strengthened the internal light and shadow, sending a mysterious signal outward, waiting for tourists to discover and explore. At the beginning, we also worry about overly abstract expressions that may not be understood, but the reality is that more and more visitors are starting to stop in the space and actively consult and learn about the products. If life is only like the first sight, meeting each other day by day, just as every innovation is worth looking forward to.

▼设计细部，Detials © 谭业城

项目信息
项目名称｜辰衡降临
项目地点｜设计上海
建成时间｜2024年6月
设计团队｜平行公社
设计主创｜吕鸣
参与设计｜田详
项目摄影｜谭业城
文案编辑 | 张然（城市建造家）

More: 平行公社（联系方式：nature623@qq.com）更多关于：parallel on gooood

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