非常感谢Gunilla Klingberg将项目介绍和项目图片授权gooood发行。更多请至：Gunilla Klingberg on gooood
Appreciation towards Gunilla Klingberg for providing the following description:

瑞典艺术家Gunilla Klingberg把对日常消费和东方神秘图案的探索相结合。她用超市，快餐店和很多品牌的LOGO做成一个巨大的，覆盖空间的华丽复图。她认为这些极具规模的圆形图案和神圣的曼荼罗相似。曼荼罗是一个关于宇宙的图像，其象征着宇宙，生死循环。如同曼荼罗一样，Gunilla Klingberg的这个” Wheel of Everyday Life”以圆心向外扩散，理论可以达到无穷大。

Gunilla Klingberg认为需要重视充斥在我们日常生活购物与餐饮中的图形符号。艺术家选出了一些积极含义的LOGO（品牌），经过微妙的调整，组合，重复，形成了新的图案。

访客可以对图像进行修补观察，也可以对图像进行整体欣赏。Gunilla Klingberg解释道：“我希望这个展览空间仿佛被病毒侵入，来自我们日常生活司空见惯，并深入我们生活和意识的符号和图案转化为另外的图案。LOGO是公共和私人之间的联系，这种联系是潜移默化不自觉的”

这个展览目前在Rice Gallery举行，2012年3月17日结束。

Gunilla Klingberg
Wheel of Everyday Life
31 January – 17 March 2013

In her work, Swedish artist Gunilla Klingberg explores her interests in everyday consumerism and forms of Eastern spirituality. To do this she covers architectural spaces with ornate, repetitive patterns that she creates by transforming supermarket, fast food, big box store, and common household product logos. She incorporates these into large-scale, circular patterns that resemble sacred mandalas. Mandalas are cosmological diagrams that symbolically represent the universe and its cycles of life, death, and rebirth. As with a mandala, Klingberg’s Wheel of Everyday Life begins at a central point and expands outward as if it could continue to infinity.

Klingberg asks whether it is possible to turn even our mundane habits into something spiritual. She takes a fresh look at the graphic symbols that are the visual equivalent of white noise pervading our daily routines of shopping and eating. She identifies those logos that stand out either for their graphic qualities or because their names imply a heightened mental state. For instance, the rainbow-topped word TODAY that is the logo for NBC’s TODAY Show hints at an uplifting present. Life, Mother’s, and Fiesta, each convey a greater feeling beyond their function. A ring of Fiesta grocery store logos, known well to Houstonians, looks surprisingly like Arabic calligraphy, while interconnected Whataburger logos become a band of vibrating lines. Through Klingberg’s subtle adjustments, re-combinations, and repetition, the familiar takes on new meaning.

Gallery visitors can walk along the concentric paths to view familiar details or stand back to observe the image as a whole. As Klingberg explains, “My intention is to make a work for Rice Gallery that invades the space in an almost viral way. The symbols and patterns in this mandala transform into an image of how our daily rhythm of commonplace doings blends with advertising and enters deep into our lives, homes, and minds. The logos are a link between our public and private spheres, maybe even to the collective unconscious.”

Gunilla Klingberg, Wheel of Everyday Life, 2013
Commission, Rice University Art Gallery, Houston, Texas
Photo: Nash Baker © nashbaker.com

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