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Appreciation towards CUN DESIGN for providing the following description:

容子木新总部位于北京首创朗园Station园区，园区前身是始建于上世纪70年代的北京纺织仓库，作为重要的老工业遗存，园区完整保留了原本的30座仓库的红砖建筑基本格局。此次容木子与崔树二度合作，延续二者对东方哲学的思考，将其中一栋建筑改造成为一个集办公、会客、展厅等于一体的复合多元创意空间。

The new headquarters of ROSEMOO is located in the Shouchuang Langyuan Station Park in Beijing. The predecessor of the park was the Beijing Textile Warehouse, which was built in the 1970s. As an important old industrial relic, the park has fully preserved the basic layout of the original 30 warehouses in red brick architecture. This time, ROSEMOO and Cui Shu collaborated for the second time, continuing their thinking on Eastern philosophy, and transforming one of the buildings into a composite and diverse creative space that integrates office, reception, and showroom.

▼项目概览，project overview © CUN寸DESIGN

▼雕塑般的体量，sculptural mass © CUN寸DESIGN

仓库建筑原本开敞格局与优越的挑高为创意类办公空间提供了丰富的空间可能性，在留原工业遗产的线索之上，崔树通过雕塑般的手法，在建筑内外制造了的两个体量，既实现了作为品牌总部的识别性外观，同时满足内部不同功能的有机融合组织。

The original open layout and superior elevation of the warehouse building provided rich spatial possibilities for creative office spaces. Based on the clues of preserving the original industrial heritage, Cui Shu created two volumes inside and outside the building through sculptural techniques, achieving a recognizable appearance as the brand headquarters while meeting the organic integration organization of different functions inside.

▼入口空间，entry space © CUN寸DESIGN

▼入口空间，entry space © CUN寸DESIGN

▼光影，light and shade © CUN寸DESIGN

▼次要入口，secondary entry © CUN寸DESIGN

▼logo细节，detail of the logo © CUN寸DESIGN

01
叠加
Superposition

设计中匠心独运，通过解构与叠加手法创造出了内外两个显著的建筑体量，赋予了总部鲜明的标识性，更保证了内部功能区域间的无缝衔接。其中，横向悬置的长方体量构筑起建筑内外进出和垂直上下立体交通盒子，而竖向插入的通高中空圆柱体量则塑造了空间场所精神，其上下两部分分别担任了多功能展示厅与洽谈会议的功能角色，四周环绕的开放办公区域彰显现代高效工作氛围。

▼内外两个显著的建筑体量，two prominent building volumes, both inside and outside © CUN寸DESIGN

In the design, ingenuity was used to create two prominent building volumes, both inside and outside, through deconstruction and stacking techniques, giving the headquarters a distinct identity and ensuring seamless connection between internal functional areas. Among them, the horizontally suspended rectangular volume constructs the three-dimensional traffic boxes for inside and outside the building, as well as vertically inserted hollow cylindrical volumes that shape the spirit of the spatial space. The upper and lower parts respectively serve as multifunctional exhibition halls and negotiation meetings, and the open office areas surrounding them showcase a modern and efficient working atmosphere.

▼横向悬置的长方体量，the horizontally suspended rectangular volume © CUN寸DESIGN

▼室外走廊，outdoor terrace © CUN寸DESIGN

▼竖向插入的通高中空圆柱体量，vertically inserted hollow cylindrical volumes © CUN寸DESIGN

▼环绕楼梯，surrounding stairs © CUN寸DESIGN

02
序列
Sequence

崔树最擅长以现代手法表达中式空间哲学，在容子木的项目中，通过高低层次的错落关系，得以在流动的空间中巧妙串联起不同的功能模块。从入口处，经过一段狭长的走道后逐渐走入，此时需要下探几步才正式踏进豁然开朗的开放高挑的室内空间，若继续拾阶而上，可以直达二楼的会客茶室之中。一层环形空间做了下沉处理，犹如古典音乐厅一般的空间关系，为进入多增添了几分仪式感，而外部环绕的楼梯又像一条带人们从中心处直通二楼的快速通道。

Cui Shu is good at expressing Chinese spatial philosophy through modern techniques. In ROSEMOOs project, through the staggered relationship between high and low levels, he was able to cleverly connect different functional modules in a flowing space.From the entrance, after passing through a narrow corridor, gradually enter. At this point, it is necessary to take a few steps down to officially enter the open and high indoor space. If you continue to climb up the stairs, you can directly reach the reception tea room on the second floor.The first floor of the circular space has been sunken, creating a spatial relationship similar to a classical music hall, adding a sense of ceremony to the entrance. The stairs surrounding the exterior also resemble a fast passage leading people from the center to the second floor.

▼入口处狭长的走道， a narrow corridor from the entrance © CUN寸DESIGN

▼角落的楼梯， staircase in the corner © CUN寸DESIGN

▼楼梯间， stairwell © CUN寸DESIGN

▼下场楼梯， long narrow stair © CUN寸DESIGN

▼会议室， meeting room © CUN寸DESIGN

▼洽谈室， reception room © CUN寸DESIGN

03
明暗
Brightness and Darkness

品牌崇尚自然，面料材质上也以自然舒适的棉、麻、丝、羊毛为主，新总部办公室的整体质感上也以纯净、整洁、自然的感觉与之相呼应。不仅尽可能的露出建筑的原始结构以呈现质朴的肌理感，更是精巧地运用竖向与横向的条形窗户以及天窗设计，有效地引导自然光线进入室内，巧妙地调控空间内的明暗对比，形成既有重点照明又有柔和漫射光的光影效果，局部构建出一种“光在其中”的诗意境界。室外的树影婆娑映衬着洁白墙面，与那历经沧桑的斑驳红砖交相辉映，共同诉说着自然与时间交错的美学故事，让每一个置身其中的人都能感受到这份跨越时空的对话与和谐共生的魅力。

The brand advocates nature, and the fabric materials are mainly natural and comfortable cotton, linen, silk, and wool. The overall texture of the new headquarters office also echoes with a pure, clean, and natural feeling. Not only does it reveal the original structure of the building as much as possible to present a simple texture, but it also cleverly uses vertical and horizontal bar shaped windows and skylight designs to effectively guide natural light into the interior, cleverly regulating the contrast between light and dark in the space, forming a light and shadow effect with both key lighting and soft diffuse light, and locally constructing a poetic realm of “light in it”.The tree shadows outside complement the pristine white walls, complementing the weathered mottled red bricks. Together, they tell the aesthetic story of the interweaving of nature and time, allowing every person immersed in it to feel the charm of dialogue and harmonious coexistence that transcends time and space.

▼高挑的展厅空间，high exhibition hall © CUN寸DESIGN

▼纯净、整洁、自然的质感， a pure, clean, and natural texture © CUN寸DESIGN

▼展厅概览，exhibition hall © CUN寸DESIGN

▼展厅一瞥，glimpses at the exhibition hall © CUN寸DESIGN

结语
epilogue

容子木总部办公室的设计不仅是一次对空间的再创造，更是一次对品牌精神和东方哲学的深刻诠释。通过巧妙的空间布局和对光影的精心处理，这个多功能的创意空间成为了一个充满活力和灵感的工作场所。它致敬了自然和传统，也体现了现代设计理念与传统文化的完美融合。不仅是容子木品牌的象征，也成为朗园Station园区内一处独特的文化地标，为城市的工业遗产注入了新的生命力。

The design of ROSEMOO’s headquarters office is not only a recreation of space, but also a profound interpretation of brand spirit and Eastern philosophy.Through clever spatial layout and careful handling of light and shadow, this multifunctional creative space has become a vibrant and inspirational workplace.It pays tribute to nature and tradition, and also reflects the perfect integration of modern design concepts and traditional culture.Not only is it a symbol of the ROSEMOO brand, but it has also become a unique cultural landmark within the Langyuan Station Park, injecting new vitality into the city’s industrial heritage.

▼独特的文化地标， a unique cultural landmark © CUN寸DESIGN

▼容子木品牌象征， a symbol of the ROSEMOO brand © CUN寸DESIGN

▼首层平面图， 1F plan © CUN寸DESIGN

▼二层平面图， 2F plan © CUN寸DESIGN

▼夹层平面图， attic plan © CUN寸DESIGN

项目名称：容子木总部办公室
项目位置：北京朝阳区
项目面积：1540m²
设计时间：2023.02
完成时间：2023.09
设计公司：CUN寸DESIGN
主案设计：崔树
设计团队：李辉，王嘉祺，刘金长

Project Name: ROSEMOO Headquarters Office
Project Location: Beijing, China
Project Area: 1540m²
Design Time: 2023.02
Completion Time: 2023.09
Design Firm: Cun Design
Lead Designer: Cui Shu
Design Team: Li Hui, Wang Jiaqi, Liu Jinchang

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