Oiselle is a well-established Seattle company with a close-knit community of dedicated athletes. The project brief proposed an interesting challenge; how to create a small but flexible flagship store that would simultaneously accommodate a seasonally changing selection of apparel and accessories as well as becoming a ‘club house’ of sorts for Oiselle’s running community. The space needed to welcome running meets, marathon watch parties, and athlete signings while still functioning as a retail store.
The solution came by way of four major design elements – the Theatre Fly, the Haberdashery desk, the Plinko Wall, and the Hero Wall. These elements would seamlessly work together to transform the existing shell into a multi-functional space. The north, east and south walls are materially tied together with a maple plywood, both as a wall finish, cabinetry, and custom display wall system (Plinko Wall). The Theatre Fly is the main mechanism by which the store transforms to host large gatherings. The Theatre Fly suspends hanging display racks from a frame mounted to the existing steel beams within the space.
▼“飞行剧场”的展示架在平时放下，展示待出售的衣物；the Theatre Fly has hanging display racks that show the goods on sale to customers during normal time
When hosting events, the racks are able to be winched up to the ceiling to allow for a completely open plan below. The racks are elevated using a simple manual winch mounted to the Hero Wall.The Hero Wall is a visual backdrop for the store. A large-scale mural featuring one of Oiselle’s professional athletes is fully revealed when the hanging racks are elevated during events. The Hero Wall will be changed to reflect the brands seasonal focus allowing the store to evolve inline with the brand over the years.
▼当展示架被拉起时，底下的空间变成活动场所，后面的英雄墙也被完全展现出来；the racks can be pulled up, leaving the space below as an activity space, displaying the Hero Wall
▼展示架细节，detail of the display racks
The Haberdashery desk is designed with several sliders and drawers, which can be opened to display various accessories for sale. When not in use the desk closes up and rolls back into the cabinetry, which lines the north wall. The north wall cabinetry creates retail display and storage for backstock as well as a staff closet. A small sink and faucet is provided for thirsty runners to refill their water bottles before or after a run.
▼哈伯达什桌设计有几个滑轮和抽屉，可以打开来显示各种各样待出售的配件；the Haberdashery desk is designed with several sliders and drawers, which can be opened to display various accessories for sale
▼当不使用时，桌子会关上并收回橱柜内，与北边的墙齐平；when not in use the desk closes up and rolls back into the cabinetry, which lines the north wall
▼哈伯达什桌上方的店名展示细节，the detail of the store title display
The Plinko Wall is a custom wall finish, which runs along the South and East walls. The wall surfaces is CNC plywood, with 1/2” holes at 8” on center, forming a flexible grid from which different arrangements of custom shelves and hanging rails can be installed. Tee nuts are concealed behind each hole allowing endless variation to the layout of the display.
▼看向Plinko墙，looking at the Plinko Wall
▼Plinko的墙面是CNC胶合板，每隔8英寸有半径为1/2英寸的洞，形成了一个灵活的网格； the Plinko Wall surfaces is CNC plywood, with 1/2” holes at 8” on center, forming a flexible grid
▼英雄墙设计图，the design of the Hero Wall
▼飞行剧场的牵引装置，the traction device of the Theatre Fly
▼商店平面，plan of the store