Oiselle 旗舰店,美国西雅图 / goCstudio

会运动的运动服务店

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非常感谢 goCstudio 予gooood分享以下内容。更多关于他们:goCstudio on gooood
Appreciation towards goCstudio for providing the following description:

Oiselle是一个优秀的公司,与周围的专业运动员社区关系紧密。项目简介提出了一个有趣的挑战:如何打造一个小巧而灵活的旗舰店,同时能适应不断变化的服装和配饰选择需求,并成为Oiselle的“俱乐部之家”。这个空间还要用来举办跑友见面会、马拉松观看派对以及运动员签名场所,同时还可以作为零售商店。

Oiselle is a well-established Seattle company with a close-knit community of dedicated athletes. The project brief proposed an interesting challenge; how to create a small but flexible flagship store that would simultaneously accommodate a seasonally changing selection of apparel and accessories as well as becoming a ‘club house’ of sorts for Oiselle’s running community. The space needed to welcome running meets, marathon watch parties, and athlete signings while still functioning as a retail store.

▼店面一览,storefront

设计方案提出了四种主要的设计元素:飞行剧院、哈伯达什桌、Plinko墙和英雄墙。这些元素将无缝连接在一起,将现有的建筑外壳转换成一个多功能的空间。北面、东面和南面的墙壁都与一层枫木胶合板紧密相连,包括墙饰、橱柜和一个定制的墙面显示系统。飞行剧院是商店举办大型聚会的主要场所,空间内一个现存钢梁上悬挂着展示架。

The solution came by way of four major design elements – the Theatre Fly, the Haberdashery desk, the Plinko Wall, and the Hero Wall. These elements would seamlessly work together to transform the existing shell into a multi-functional space. The north, east and south walls are materially tied together with a maple plywood, both as a wall finish, cabinetry, and custom display wall system (Plinko Wall). The Theatre Fly is the main mechanism by which the store transforms to host large gatherings. The Theatre Fly suspends hanging display racks from a frame mounted to the existing steel beams within the space.

▼“飞行剧场”的展示架在平时放下,展示待出售的衣物;the Theatre Fly has hanging display racks that show the goods on sale to customers during normal time

当举办活动时,展示架可以被拉到天花板上,下方就变成了一个完全敞开的空间。架子用一个简单的手动绞盘安装在英雄墙上。英雄墙是商店的视觉背景。在活动中当悬挂架被升起时,一个描绘Oiselle专业运动员的大型壁画被充分展示出来。英雄墙并非一成不变,它会反映品牌的季节性焦点,让商店在接下来的时间里与品牌一起发展。

When hosting events, the racks are able to be winched up to the ceiling to allow for a completely open plan below. The racks are elevated using a simple manual winch mounted to the Hero Wall.The Hero Wall is a visual backdrop for the store. A large-scale mural featuring one of Oiselle’s professional athletes is fully revealed when the hanging racks are elevated during events. The Hero Wall will be changed to reflect the brands seasonal focus allowing the store to evolve inline with the brand over the years.

▼当展示架被拉起时,底下的空间变成活动场所,后面的英雄墙也被完全展现出来;the racks can be pulled up, leaving the space below as an activity space, displaying the Hero Wall

▼英雄墙细节,detail of the Hero Wall

▼悬挂式展示架,the hanging display racks

   

▼展示架细节,detail of the display racks

哈伯达什桌设计有几个滑轮和抽屉,可以打开来显示各种各样待出售的配件。当不使用时,桌子会关上并收回橱柜内,与北边的墙齐平。北边的内嵌式橱柜里有零售显示器和库存空间,还有一个员工衣柜。店内还为口渴的跑步者提供一个小水槽和水龙头,方便他们在跑步前或跑步后给水瓶灌满水。

The Haberdashery desk is designed with several sliders and drawers, which can be opened to display various accessories for sale. When not in use the desk closes up and rolls back into the cabinetry, which lines the north wall. The north wall cabinetry creates retail display and storage for backstock as well as a staff closet. A small sink and faucet is provided for thirsty runners to refill their water bottles before or after a run.

▼哈伯达什桌设计有几个滑轮和抽屉,可以打开来显示各种各样待出售的配件;the Haberdashery desk is designed with several sliders and drawers, which can be opened to display various accessories for sale

▼当不使用时,桌子会关上并收回橱柜内,与北边的墙齐平;when not in use the desk closes up and rolls back into the cabinetry, which lines the north wall

▼哈伯达什桌上方的店名展示细节,the detail of the store title display

Plinko墙是一个沿着南墙和东墙的定制墙。墙面是CNC胶合板,每隔8英寸有半径为1/2英寸的洞,形成了一个灵活的网格,可以安装不同的定制货架和悬挂轨道。在每个孔的后面都有三通螺母,这样一来展示的布局就可以有无限的变化。

The Plinko Wall is a custom wall finish, which runs along the South and East walls. The wall surfaces is CNC plywood, with 1/2” holes at 8” on center, forming a flexible grid from which different arrangements of custom shelves and hanging rails can be installed. Tee nuts are concealed behind each hole allowing endless variation to the layout of the display.

▼看向Plinko墙,looking at the Plinko Wall

▼Plinko的墙面是CNC胶合板,每隔8英寸有半径为1/2英寸的洞,形成了一个灵活的网格; the Plinko Wall surfaces is CNC plywood, with 1/2” holes at 8” on center, forming a flexible grid

   

▼英雄墙设计图,the design of the Hero Wall

▼飞行剧场的牵引装置,the traction device of the Theatre Fly

▼商店平面,plan of the store

More: goCstudio



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