Nous opened its first pioneering experimental floral restaurant in Dongcheng District in Dongguan early this year, offering mixed services of exploring the aesthetics of ingredients and floral matching. The creative agency 0321 studio in Shenzhen collaborated with Nous to organize and design this shop along the street. The customer’s request focuses on how to solve the relationship between floral and dining in visual, functional, and emotional ways.
We believe that the importance of space is the relationship, connections between people and space, between space and space, and between emotion and environment. First of all, we choose solely one material to maximize its contact with space. Both the area of appearance and its own mechanism try to differentiate its recognition from conventional materials. The project will reduce the amount of terrazzo aggregates and auxiliary materials. Emphasizing the randomness of the white aggregates and enlarging their size, forming a special material mechanism, and creating an extreme visual experience over a large area attempt to influence the customer’s emotions and create a unique dining experience.
The design concept proposes to rethink the necessity of easily recognizing a restaurant from the outside. The visual information of restaurants along the street is completely hidden behind the floral function. The floral area is not affiliated with the dining area, instead it interferes by jamming between the interior and the public street. A transparent cube stands in the doorway, serving both as a street backdrop and as a background to the restaurant when people look outside. And this box must be translucent. Restaurant-goers need to go through this box. We like this kind of conflict and even interference rather than a mediocre and harmonious coexistence.
▼沿街有关餐厅的视觉信息完全隐蔽，退守在花艺功能后，the visual information of restaurants along the street is completely hidden behind the floral function
▼透明的方体既作为街道的背景，也作为餐厅向外看的背景，a transparent cube stands in the doorway, serving both as a street backdrop and as a background to the restaurant when people look outside
We choose a relatively large-scale appearance of transparent colored glass, as the boundary between the store and the outside world, and combine flower display, floral operation, storage and other functions to create a full metal mass.
▼金属操作台，metal operation desk
Long cast-in-seat terrazzo seats, combined with two centimeter-thick fur blankets and simple metal components create a neat seating layout, maintaining and enhancing the customer’s unique dining experience. This also achieves the important elements of space and differentiation from other similar restaurants without losing comfort, inspiring everyone’s imagination in this environment, especially dinning imagination.
▼彩色透明玻璃大面积出现，作为店与外界的界限，the large-scale appearance of transparent colored glass creates the boundary between the store and the outside world
▼水磨石现浇通长座位，与两公分厚毛毡和简易的金属构件组合成利落的餐位布局，long cast-in-seat terrazzo seats, combined with two centimeter-thick fur blankets and simple metal components create a neat seating layout
▼毛毡座椅细部，fur blanket seating
▼富有现代感的金属元素点缀在空间当中，simple metal components provide the space with a modern feeling
The pink staircase serves as a space decoration element as well as the vertical traffic tool. Finally, we would like to talk about the wall fragments related to intensive phobia. Compared with its decorativeness, we care more about its emotional intensiveness, two-dimensional obstacle aesthetics in three-dimensional space.
▼粉色的垂直交通空间，pink staircase serves as the vertical traffic tool
▼微妙的视觉体验，a subtle visual effect
▼一层平面图，ground floor plan
▼二层平面图，first floor plan
▼立面图及剖面图，elevation and section
项目名称 / Project ：NOUS 花艺餐厅
项目地点 / Location ：中国东莞
设计面积 /Area ：240㎡
完工时间 / Completion ：2018年01月
设计公司 / Architects ：0321 STUDIO
设计 / Designer：郑卜洋
团队 / Design Team：胡裕龙，easyhos, NOUSJason, kiki
撰 文 / text ：王立威