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Design and fashion concept store in Berlin by KONTENT transforms scaffolds into interior design.

NO WÓDKA位于柏林，是一家展示波兰流行的高档艺术和设计产品系列的概念商店。
NO WÓDKA is a concept store that shows a fine selection of todays’ lively Polish art and design in Berlin.

KONTENT 创造了有别于传统壁挂式橱架的全新产品展示方法。设计师希望将店铺打造成大型“衣柜”，由此便产生了由支架梁制成的大型自支撑式结构。正如店铺名称NO WÓDKA所暗示的一样，店铺打破了传统的商品展示模式，在内部设计上自成风格。

The main concept created by KONTENT brings a new approach to product display that thinks outside the norm of standard wall mounted shelves. Designers wanted shop to be a paraphrase of a wardrobe in which you enter. The result is a large, self-supporting structure made of scaffold beams and as the shop name NO WÓDKA suggests it breaks through the typical stereotypes with the interior design following this rule.

店铺空间分为两个部分：可移动的前部和固定的后部。前部包括柜台、陈列柜和橱窗等灵活元素，可根据需要自由组合、分离或移动。钢支撑梁在宽敞的后部空间组成了大型展示构架。竖向支架将整个构架的重量传到地面，构架下面的方形基底起到平均分散重量的作用。支架系统的耦合组件将胶合板固定在不同的高度，产生了空间感。平台和顶部钢丝网组成的微型空间让顾客与产品产生互动。

Store space has been divided into two spaces: moveable front, and fixed, solid back. The front space consists of movable elements such as a counter, cabinets and shop window arrangement that can be connected, disconnected and shifted depending on the store needs. Steel scaffold beams create a large framework in the rear space, which utilizes the volume of the shops interior. Vertical tubes transfer the entire mass of the structure to the ground where they rest on square base plates to spread the load. The coupler components of the scaffolding system allow plywood boards to be positioned at different walkable platform heights that allow play in spatial volume. Micro spaces are created by inner platforms with expanded metal mesh applied to the roofing that allows users to interact with the product.

内部墙壁和主要钢结构均涂成白色以突出产品，同时为未来的产品展示提供了中性背景。支架系统既是衣服展架，也是陶器和首饰展柜的支撑架。水平支架上配有聚光灯和日光灯，光影投射到整个展厅地面。这个富有美学价值的工业构架形成了有趣的空间，让顾客在此流连忘返，一时间忘记外部喧嚣的街道。支架为临时结构，因此墙壁上没有任何固定组件。灵活多变的内部布局可根据需要重新组合，变成展示厅、T台、展览会、舞蹈室或工作坊。支架结构的组装也十分简单，两个人两天即可完成。

Interior walls as well as the main steel structure are painted white to highlight products, which offer a neutral background for future exhibitions. The scaffold installation provides rails for clothes, and supporting for shelves where ceramics or jewellery can be displayed. Spotlights and fluorescent lamps are attached to the horizontal tubes with light fabric separating the dressing room area. The aesthetic value of the industrial structure forms an intriguing space, within which people can enter off the street. As scaffolding is a temporary structure there are no elements fixed to the walls. The flexible layout can be reconfigured and transformed into many different purpose eg. exhibition, cat walk, fair, dance floor or workshop space to fulfil the store profile. Scaffolding construction is easy to assemble as two people assembled it within two days.

Client: NO WÓDKA
Architect: KONTENT / Monika Ryszka, Marcin Giemza – http://www.kontent.com.pl
Collaboration: Jakub Kubiński
Location: NO WÓDKA, Pappelallee 10, 10437 Berlin
Photo credits: Zajaczkowski Photography – www.zajaczkowski.eu
Branding: BABA WIE – http://www.facebook.com/babawie
Status of project: completed in 2014
Usable floor area: 86 sq. m

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