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经过两年半的翻新，全新的声音与视觉媒体博物馆已于2月11日星期六重新向公众开放。设计旨在以全新的沉浸式体验，引导人们以正确的方式看待媒体文化。媒体定义了我们，反之亦然。本项目堪称世界上首个以不断适应游客行为为特色的博物馆。

The new Media Museum of Sound & Vision reopened to the public on Saturday 11 February after 2.5 years of renovations. The new immersive experience is all about placing media culture in perspective. The media determine us and vice versa. It is the very first museum in the world that continuously adapts to the actions of its visitors.

▼项目概览，Overview © Jorrit Lousberg

在本博物馆中，游客们需要使用面部识别以及自己的智能手机参与到展览中。这种个性化的博物馆之旅为游客提供了独一无二的参观体验。本次展览向参观者们展出了50多个互动展品以及数百小时的视听材料。博物馆整体的空间规划、图形和媒体设计均由国际著名展览设计事务所Tinker imagineers负责。

The experience uses facial recognition and the user’s own smartphone. This personalised museum journey makes it a unique experience for everyone. Visitors discover more than 50 interactives and hundreds of hours of audiovisual material. International exhibition designer Tinker imagineers was responsible for the integrated spatial, graphical, and media design.

▼无处不在的屏幕与媒体互动装置，screens and interactive device © Jorrit Lousberg

▼互动装置，interactive device © Jorrit Lousberg

进入博物馆后，游客可以在媒体博物馆应用程序中创建自己的媒体账号，并上传自己的照片以及个人喜好。各个展品区也将根据面部识别技术为参观者提供最个性化的展览体验，由此产生的个性化博物馆之旅，造就了这座与人实时互动的über-interactive博物馆。

Upon entering the museum, visitors create their own media profile in the Media Museum app, compete with their picture and personal preferences. Facial recognition is used to identify the visitors at the individual exhibits. This generates a personalised museum journey and results in an über-interactive museum.

▼媒体展区，media exhibition area © Jorrit Lousberg

▼游客需要用到自己的智能手机进行互动，visitors need to use their smartphones to interact with the device © Jorrit Lousberg

展览空间被划分为不同的区域，每个区域都专注于不同的主题，包括：新闻、网络、购物、销售和游戏。游客们可以在游戏区体验互动游戏，也可以重温经典媒体带来了怀旧氛围。本次展览通过将过去，现在和未来的媒体画面交织在一起，为人们带来了一场具有教育意义且鼓舞人心的发现之旅。

The space is divided into zones, each focusing on different themes that are about making news, connecting, buying, selling and playing. Visitors get to play interactives, explore iconic media objects, and rediscover nostalgic footage from their youth. A visit to the experience is an educational and inspiring journey of discovery through the media landscape of the past, present and future.

▼丰富的空间色彩呼应媒体的多样性，rich spatial colors echo the diversity of media © Jorrit Lousberg

包罗万象的媒体反应器
The all-encompassing Media Reactor

长达300米的LED屏幕装置贯穿了整个博物馆空间，将不同展区联系在一起。该装置采用了无边框屏幕的技术，达到了内外、前后的无缝融合。这座所谓的“媒体反应器”代表了我们每天遇到的无限媒体流。

A unique installation of no less than 300 metres of LED screens placed throughout the museum, connects the different zones. Frameworks disappear, while inside and outside, front and back, blend seamlessly. This so-called Media Reactor represents the infinite stream of media that comes our way every day.

▼无框屏幕代表了无限媒体流，the so-called Media Reactor represents the infinite stream of media © Jorrit Lousberg

▼屏幕将不同展区联系在一起，
the screens connect the different exhibition areas © Jorrit Lousberg

Tinker imagineers所有者Stan Boshouwers评价该博物馆为：“本项目让人们真正进入了网络空间，真正进入了网络世界。设计的初衷源于我们现在生活在一个中介化的世界，如果你查看自己智能手机上的屏幕开启时间，你会发现每天看屏幕的时间开始接近你在现实生活中与人相处的时间。再加上看电视和电脑的时间，你就会发现我们其实主要是通过媒介手段，也就是媒体来感知世界的。与过去不同的是，现在的媒体内容很大程度上是我们自己创造的。因此：媒体定义了我们，我们定义了媒体。博物馆的目标就是让游客意识到这一点。”

Stan Boshouwers, owner of Tinker imagineers, about the new museum: ‘In the experience, you literally step into cyberspace, you enter the online world. We designed it that way because we live in a mediated world these days. If you look at the screen time on your smartphone, your daily screen time starts to approach the time you spend with people in real life. Add to that television and computer screen time, and you can see that we perceive our world largely through intermediate means, in other words media. In contrast to the past, media content is largely created by ourselves. Therefore: the media define us, and we define the media. The museum’s goal is to make the visitors aware of this.’

▼由其他展区看中央展区，viewing the center exhibition area from other exhibition hall © Jorrit Lousberg

▼互动场景，scenarios in the museum © Jorrit Lousberg

▼城市灯光模拟装置，city light simulator © Jorrit Lousberg

至今为止，Tinker imagineers事务所已与博物馆，以及来自不同领域的专家们进行了近五年的合作与实践。

Tinker imagineers has been working on the experience for almost five years in collaboration with the museum and many other parties from different disciplines.

▼游戏区，interactive game area © Jorrit Lousberg

▼传统街机式游戏区，traditional game area © Jorrit Lousberg

Credits
Client: The Netherlands Institute for Sound & Vision
Concept: XPEX
Spatial design: Tinker imagineers
AV design: Tinker imagineers
Set construction: Bruns
Interactives: Kiss the Frog
AV content: Redrum
AV hardware: Beamsystems, Mansveld
Design media reactor: Tinker imagineers
Sound media reactor: Danny Weijermans
Showcontrol media reactor: Beamsystems
Hardware media reactor: Mansveld
Light design: ACTLD
Museum app: Elastique

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