非常感谢 Anagrama 予gooood分享以下内容。更多关于他们：Anagrama on gooood
Appreciation towards Anagrama for providing the following description:

JimJams是一个面向运动爱好者的品牌，它致力于运动服饰的设计，并将体育产业的近期事件融入到设计当中。

JimJams represents a brand praying tribute to sports fans. It specializes in garments with designs including sports personalities and recent events in the sports industry.

▼门店外观，external view

本次室内设计旨在寻求功能性的销售空间与运动理念之间的平衡。设计团队以此为出发点，将室内空间整合为两个主要的构成元素：储物柜，以及露天体育场的座位。储物柜是几乎所有体育项目中都能见到的元素，它能够在整理和存放产品的同时，充分地利用商店内的退化空间。体育场座位则被用作顾客的等待区。JimJams的服饰被展示在玻璃柜中，与店内摆放的体育用品收藏形成呼应。

The interior design project’s objective consisted in finding the balance between a functional sales space and one repsonding to the project’s sports-inspired concept. Starting from this objective, our team integrated two main components: lockers and stadium seats. The lockers, a recurring element in almost all sports, organize and store the products, claiming advantage of the store’s reduced space. The seats acknowledge the ones found in sports stadiums functioning as a waiting area for customers. JimJams garments are displayed in glass cases referencing collectible sport items within the store space.

▼储物柜和体育场座位是室内空间的两个主要元素，lockers and stadium seats are two main components of the interiorism

▼储物柜用于整理和存放产品，the lockers are used to organize and store the products

▼体育场座位被用作顾客等待区，the seats functioning as a waiting area for customers

▼玻璃柜中的服饰与店内的体育用品收藏形成呼应，JimJams garments are displayed in glass cases referencing collectible sport items within the store space

品牌logo被印在储物柜上，作为实体空间中的呈现。以教练常用的战术板为灵感源泉的品牌图案被转化为灯具，装配在门店的天花板上。

The logo is displayed on the lockers as part of the brand’s deployment in the physical space. The brand pattern, referencing strategic play slates employed by coaches, was interpreted and converted into a luminaire on store ceiling.

▼品牌图案被应用在天花板上，the brand pattern is interpreted and converted into a luminaire on store ceiling

▼灯具的造型参照了教练常用的战术板中的元素，the design references the strategic play slates employed by coaches

品牌形象与包装|Branding & Packaging

定制字体以具有纹理的笔触被印刷出来，展现出服装设计的内涵。字形系统包含Effra和Univers LT，用于周边产品。JimJams的标识是一个抽象化的形状，被印在足球上。该标识在纺织品中会有更好的表现，同时能够以各种形式运用于品牌形象的塑造。品牌的图案则同样是对战术板的重新阐释，以非常直观的方式使人想起各类团体运动。以上这些元素共同展现了品牌背后的中心思想，那就是运动本身。

The custom typography is printed with textured strokes establishing a brand personality that plays fairly with the garment designs. The typographic system includes the Effra and Univers LT families employed in text arrangements on the branded peripherals. The JimJams icon is an abstraction of shapes appearing on footballs. This icon was developed to facilitate its embroidered application on textile surfaces and appearing legibly as a small signature in the various brand applications. The pattern is a representation of the annotations drawn on strategic play boards. The JimJams pattern reminds us of team sports in a very visual way. The brand pattern and the elements that make up this project aesthetically communicate the guiding concept behind the brand: Sports.

▼产品及周边，products and branded peripherals

▼包装中运用了具有纹理的笔触和定制字体，the custom typography is printed with textured strokes

▼平面设计，graphic design

▼网页设计，website design

Year of Creation:
2017
Client’s Nationality:
México
Photography Credits:
Estudio Tampiquito
Caroga Foto / carogafoto.com
All credits to Anagrama

More: Anagrama，更多关于他们：Anagrama on gooood

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