Wanna, a creative, strategic, independent and multidisciplinary studio, presents its latest comprehensive branding and interior design project. A 1929 rental house that reopens its doors converted into a four-star superior hotel on Madrid’s Gran Vía.
▼项目概览，preview © Caulin Photos
该酒店所在的非凡建筑由建筑师Vicente García Cabrera和Jesús Carrasco Muñoz设计，原本是一间可出租的住宅，后来随着旅游业的兴起逐渐转型为一家旅馆。2019年，一家国外的投资商买下了这座房产，并委托Wanna工作室将其改造为一座包含45间客房的酒店，并为酒店打造全新的品牌形象。
▼入口走廊，entry way © Caulin Photos
The hotel is located in a marvelous building from the 1930s, the work of architects Vicente García Cabrera and Jesús Carrasco Muñoz. Conceived as a rental house, over the years and with the rise of tourism, it became a guesthouse. In 2019 a foreign investment group bought the property and Wanna took on the challenge of transforming it into a 45-room hotel and creating its brand identity.
This is how “Bienvenir” was born, a hotel with a dual mission, as the naming explicitly shows. On the one hand, to welcome newcomers with open arms, courtesy and affection. On the other, to inspire travelers to practice the art of arriving well. With mindfulness, curiosity and calm, as it was in other times.
▼入口区域细节，entrance area detailed view © Caulin Photos
▼酒店房间标识，door signage © Caulin Photos
This nostalgic look that does not lose sight of modernity is part of the essence and history of the building. This is also reflected in the visual universe develo- ped by Wanna and in the comprehensive renovation that has been carried out. Proof of this is that certain original elements from 1929, protected by local regulations, have been restored, incorporated and enhanced in the new interior design proposal. The result is a graphic space with a minimalist art deco style. A wise and refreshing fusion between yesterday and today.
▼接待区，reception © Caulin Photos
A graphic space with a minimalist art deco style © Caulin Photos
Pure geometries and a modern and contrasting chromatic palette reign in the interiors. The new materiality is based on the original architecture: black and white marble, herringbone floors and moldings, colorful stained-glass windows and brass details. All of this is combined with contemporary materials, such as metal, Porcelanosa ceramics and vibrant colored tiles from Complementto.
▼休息区域，relax area © Caulin Photos
▼座位区，seating area © Caulin Photos
▼吧台，bar © Caulin Photos
▼窗边座位，seating area along the window © Caulin Photos
Wanna has worked on the zoning of the living room, located on the first floor and with exceptional views of Gran Vía, to turn it into a multifunctional and flexible space on 3 levels. This is achieved through semicircular, loge-like structures that maximize privacy and allow you to see without being seen. To create different atmospheres, the studio has combined low and high furniture (from brands such as Ondarreta, Sancal and RS Barcelona) with other geometric shapes that give continuity to the functional signage, also designed by the studio.
▼半圆形厢形空间能够在最大程度提高隐私性的同时保证开阔的视野 © Caulin Photos
semicircular, loge-like structures maximize privacy and allow you to see without being seen
▼沙发休闲区，lounge area with sofas © Caulin Photos
The moldings are living their second golden age by framing light fixtures of their own design and the storytelling of the brand is materialized thanks to the graphics in the spaces. The result is a room of interesting mixes, perfect for breakfast, work or disconnecting after an exciting day. Whether alone or as a group.
▼墙面上的灯具被嵌条装饰框在内部 © Caulin Photos
The moldings are living their second golden age by framing light fixtures
▼地面细节，floor detail © Caulin Photos
In the bedrooms, Wanna has designed a compact, yet visually light piece of furniture that combines sleeping and working areas to save space. This structure coexists with soft colors that favor rest. The result is comfortable and cheerful rooms. While in the bathrooms, the studio has opted for a refined style, with a bathroom cabinet of its own design, neutral colors, such as black and white, and a touch of blue to energize the whole.
▼客房内部，guest room © Caulin Photos
▼定制家具将睡眠区和工作区结合起来以节省空间 © Caulin Photos
The bespoke furniture combines sleeping and working areas to save space
▼内饰细节，furniture details © Caulin Photos
▼浴室，bathroom © Caulin Photos
▼品牌形象设计，branding © Caulin Photos
Project: Hotel Bienvenir
Market and trend audit
Interior design. Furniture design.
Functional signage and graphic design in spaces
On-site interior technical assistance
Location: Gran Vía, 56. 28004 – Madrid
Period of work: 2019 – 2021
Floor Area: 2.467 m2
Photo: Caulin Photos. www.caulinphoto.com