加拿大蒙特利尔大学工业设计系通过V2COM给gooood分享了他们工业设计系二年级学生HEC项目集。更多请至：University of Montreal on gooood

每一年，来自蒙特利尔大学工业设计系二年级的学生都被要求设计出一个能够应付日常生活挑战的产品。他们的任务是在六周时间里，把产品从概念变成设计，并且自己对产品的质量和营销负责。项目的主要负责导师是Jean-Franois Jacques，另外还有辅助四位教师，他们是Andre Keilani, Mauffette Claude Michel Morelli 和Christophe Abrassart。

Each year, second-year industrial design students from the University of Montreal are required to design a product that meets a dailchallenge. The challenge? They have six weeks to go from ideation to design, manufacturing quality manufacturing and sale of their products. They are supervised by their instructor, Jean-François Jacques, supported by four tutors, Andre Keilani, Mauffette Claude Michel Morelli and Christophe Abrassart.

这些来自专业领域的教师能够在设计车间指导学生们，让他们能够在规定的时限内完成一个原创设计。这个方法的目的在于让批判性或者建设性的争论都能够不断的碰撞。没有主题上的限制，由三个学生组成的设计小组从构思阶段开始，这立即激发了他们的兴趣和创造力。但由于允许的时间不多，他们必须迅速进入产品阶段。这个过程中，特别是在设计阶段，学生们学习到如何回应重要的约束，掌握技术以及生产成本。

The presence of these tutors from the professional environment allows students to be guided through the workshop, in order to achieve an original idea within the deadlines. The ideas are constantly confronted during debates as critical as constructive. Without the constraints of a theme, teams of 3 students enter a phase of ideation immediately awakens the interest and creativity. However, they must move quickly to production since the allowed time is very limited. Students learn to answer important constraints, especially at design time, manufacturing techniques and production costs.

项目的最后阶段是品牌设计。因为一个产品假如没有品牌就可能会卖得不好。在最后的冲刺阶段，所有的重点都在于产品的包装和介绍，以及设计一个销售亭，因为销售是通过展览的形式进行的。

最后，主要介绍之后的销售时间有一小时。在L’Oréal HEC展馆地门外，约有五百人热切地期盼着中午的铃声，然后竞购自己最想要的产品。这个闪购活动对于产品能否获得商业成功是个重要的衡量。2014年的HEC销售活动又一次成为了学生们的巨大成功。

The last phase of the project is to design a brand, because without this asset, a product may be sold poorly. In the final sprint, all focus is on thepresentation and packaging of the product, as well as designing a kiosk, since the sale takes the form of a fair.

Finally follows the main attraction, the sale, which lasts an hour. About half a thousand people were feverishly waiting for the ringing stroke of noon at the doors of the salon L’Oréal HEC, to obtain the much wanted products. This flash sale is important to determine whether the product could be a commercial success. The 2014 edition of the sale HEC was again a great success for students.

HEC把今年的项目体验推得甚至更远：设计小组向一组评审汇报他们的作品，形式和一个叫做Dragon’Den的电视节目相似。2014HEC项目的评委由工作在设计或者零售领域的人员构成，他们是：Zone精品店创始人Madeleine de Villers，DringDring公司的创始人Annie Legroulx，造型师，设计师和记者Pierre D’Anjou，v2com机构的总裁兼联合创始人Julie Payette，以及Tam－Tam广告代理的联合创始人PierreLaramée。根据评委们的共识，项目完整度最高的一组学生们的作品会获得一个走向商业化的价格。这对学生们来说是个非常好的经验。

This year’s project experience HEC has been pushed even further: the teams presented their projects to a panel of judges, a similar recipe to the television show Dragon’ Den. The jury of the 2014 HEC project was made up of people working in the field of design and / or retail: Madeleine de Villers, founder of Zone boutiques, Annie Legroulx, founder of the company DringDring, Pierre D’Anjou, stylist, designer and journalist, Julie Payette, President and co-founder of v2com agency and Pierre Laramée, co-founder of the advertising agency Tam-Tam. Following a consensus, the jury awarded the price of the product towards a commercialization to the team whose product was the most complete. It was a great experience for the students!

MORE: 蒙特利尔大学工业设计系，更多请至：University of Montreal on gooood

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industrial design of University of Montreal

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