Duchamp Hairstyle Brand Store, which has always brought a brand new look to customers, is located in the mixc, the largest commercial complex in Xiaoshan, Hangzhou. The store design style echoes the customer attributes of its location – the leisure experience block for fashionable women. In contrast to the noisy flow of people in the shopping mall and the rapid consumption of lifestyle, trenchant designers try to incorporate Japanese culture and architectural decorative symbols into the hairdresser interior design. Low saturation warm tones full of feminine colors, with quiet and restrained feelings into the salon’s space atmosphere.
In Japanese architectural vocabulary, small and independent spatial planning meets its diverse functional needs. In view of this, the designer reasonably divides several small and transparent “cubicles” in the spatial layout. Walking along the mall aisle, the front desk, the water bar, the waiting area and the haircut area are beautifully displayed to the passers-by, creating a lively and intense scene interaction. Wooden grilles, to a certain extent, reflect the aesthetic style of Japan, as a unified decorative symbol flexibly throughout the facade. The cherry blossom pattern carved on the red steel plate at the entrance creates a three-dimensional sense between the virtual and the real with modern decorative techniques. Custom made sculptures show the beauty of silence under the illumination of light.
▼入口区域，吧台与休息区，entrance，bar counter&rest area
▼红色钢板雕刻的樱花图案&木格栅和定制款雕塑，The cherry blossom pattern, Wooden grilles&Custom made sculptures
The echo of color and structure makes the whole space more unified, through the bar, corner is an independent waiting area, green plants under the light of soft, add a sense of comfort and warmth, so that the rhythm of life becomes relaxed.
With the aisle as the boundary, the right and left sides will separately arrange the haircut area and the hot dye area to increase the utilization ratio of the space. The interlaced beam structure at the top echoes the partition between the wall and the space and reshapes the aesthetic feeling of the interior structure. Top steel hollow shape built-in luminous acrylic board, seemingly falling cherry blossoms, set decorative and lighting functions in one.
▼以过道为界，左右两侧分别布局剪发区和烫染区，With the aisle as the boundary, the right and left sides will separately arrange the haircut area and the hot dye area
▼烫染区，hot dye area
Designers in this space also draw lessons from the ancient garden frame landscape design techniques, hair-cutting area to Japanese-style independent existence of the “small room” as a unit of repeated display, semi-enclosed space for customers to provide a relatively independent and dignified hair-cutting experience. Reflected in the mirror, interior decoration as a new form of composition is shown, interesting.
▼半封闭式空间为客户提供相对独立尊贵的剪发体验， semi-enclosed space for customers to provide a relatively independent and dignified hair-cutting experience
Customers wash their hair and, under the guidance of the hairdresser, enter another separate hairdressing space where the haircut and perm can be done. This space is more like an activity exhibition space, through the large floor windows, shopping mall passers-by can see the process of the operation of the indoor hair stylist. The reasonable arrangement of space enables the service concept of the brand to be publicized, so as to achieve the effect of visual marketing.
Project Name: Duchamp hairstyle (Xiaoshan the mixc store)
Project address: Hangzhou, Zhejiang
Project area: 200㎡
Completion time: 2018.06
Team: Qvent, Ling , Lin
Design company: Hangzhou Trenchant Decoration Design Co., Ltd.
Main materials: steel plate, antique floor tile, lamp film, engraving plate.