L’Oréal, the celebrated Fortune 500 Company, has entered the German market for over 20 years. In recent years, the French corporation has set up its new German headquarters in its business location: Dusseldorf. The Horizon – the brand new building where it is based, is located on the Kennedydamm Street and was designed by HPP Architects.The employees have already moved into the building in December 2017. Fashionable French brands, rigorous German architecture, the brand-new working environment will absolutely spark this cosmetics giant with new product-designing inspirations.
The 60-metre-high building is the new, highly visible gateway to the north Düsseldorf. It’s a 16-storey tower that has a gross floor area of 22,000 m², which was implemented by the project development company “The Developer” together with HPP Architects.
HPP’s design has created an outstanding horizontal effect through its partially shifted floors. “The building emerges like stacked boxes, light and transparent, thus generating an impressive visual appearance like strata movement,” explained Volker Weuthen, HPP’s Senior Partner-in-Charge.
▼巧妙设计的移位楼层制造出了堆叠交错的水平效果，HPP created an outstanding horizontal effect through its partially shifted floors
▼建筑的整体显得轻盈而透明，the light and transparent exterior
▼宛若岩层运动般的视觉效果，an impressive visual appearance like strata movement
The double façade construction with perforated outer glass cladding allows windows to be opened, as an addition to the central ventilation system, while reducing the wind resistance. On the gable side of the building, the displacement of floors creates for each office floor afurnished terrace, where the staff can have a view over the River Rhine, or enjoy the lush green scenery of north Dusseldorf.
▼建筑立面的双层幕墙结构，the double façade construction
When entering the building, the visitor is welcomed by a white-gold interior. This color scheme provides an elegant yet restrained setting across all floors of the Group with its 34 different brands. The communication zones of the office environments, from the 3rd to the 14th floor, on the other hand, were designed into different styles: Whether an area was executed in shabby chic or in a modern style was decided by the employees of the respective floor.
▼从入口大厅透过大面积落地窗看室外景色，looking outdoor landscape through French windows
▼入口大厅以白-金为主色，white-gold interior of the entrance hall
In the entrance areas of the office floors, lounge-like “landing zones” are ideal places for informal communications. The spacious restaurant and cafeteria have 400 seats on the second floor; besides, they offer round islands of seats as additional retreats.To take a break in the sunshine, the 250 m² elliptical roof terrace on the adjoining flat building, the so-called Sky Lounge, can be reached from the dinner area.
▼位于二层的餐厅，restaurant on second floor
▼隔墙细部，partition wall details
▼餐厅旁的露台，terrace near the restaurant
On the first floor there are the academy rooms, where guests could be invited to take training courses. They can be directly reached via the two-storey entrance lobby. The 15th floor has a terrace with a grand view over Düsseldorf; this floor could be used for various events: there are various multi-spaces for events and conferences, which are designed together with further partners.
▼透过落地窗看到城市全景，looking the panorama of the city through the French windows
▼从室内多功能区域看露天平台，looking outdoor terrace from multi-function area
Each office floor is characterized by a meeting zone in the central area, semi-closed or completely open, around which the open working landscapes line up. The open-space areas offer high acoustic quality, which was achieved by an above-average sound absorption coefficient of the ceiling, wall and floor materials as well as vertical acoustic panels at the desk.
▼开放式会议室，open-space meeting area
▼围绕会议室整齐排列成片的开放式办公区域，around the meeting room the open working landscapes line up
In addition to the open-space areas with a total of 1,000 permanent workplaces, the new working environments provide an additional 890 flexible workplaces: these include a large number of smaller think tanks, meeting rooms, phone booths and a silent room. It is left for the employees themselves to decide whether they prefer to work in a seated or standing position, whether they need to work with a team, or, if necessary, take advantage of one of those many retreats to focus on a task with zero distraction.
▼开放式办公区域与用于会议和思考的小隔间，open-space areas & smaller think tanks – meeting rooms
▼不同风格的办公区域，office areas in different styles
Along with the relocation, the employees of L’Oréal have renovated their way of working. Thanks to the open working environments and plenty many alternative workplaces, employees can choose best places for every job. Furthermore, a total of about 1,000 special furniture units were developed, to best meet the individual needs of the users, including the “L’Oréal product shelf”, which resembles the shape of the building. The interior design of tower Horizon and the architecture itself complements one another.
▼仿照建筑外观而设计的“欧莱雅产品架”，the “L’Oréal product shelf” which resembles the shape of the building
The open interior design is also reflected on the outside in the glass façade of the building: “The transparent house opens up to the city, symbolizes that the corporation is committed not only to the employees, but also to the whole community. The new headquarters conveys the values of the L’Oréal brand in a special way,” said Volker Weuthen, HPP’s Senior Partner.
▼墙面标语设计，slogans on the wall
▼二层平面图，second floor plan
地点：Johannstrasse 1, 杜塞尔多夫
业主：The Developer （Horizon的子公司）
建筑设计： HPP Architects
Project Name: L’Oréal Horizon “J1”
Location: Johannstrasse 1, Düsseldorf
Client: The Developer (subsidiary of Horizon Development GmbH)
Tenant: L’Oréal Germany GmbH
Architect: HPP Architects Ltd.
Senior Partner: Volker Weuthen
Project Manager: Christoph Ebert
Interior Design Manager: Wolfgang Miazgowski
Building lengths: 90 m
Building depth: 16 m
Height: 60 m
GFA above ground: 25,000 m²
GFA total: 38,000 m²
NFA: 22,000 m² above ground
Certification: DGNB Gold targeted
Start of Construction: 2015