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Appreciations towards Heatherwick Studio for providing the following description:

Heatherwick Studio已被选为竞赛的优胜者，将重新构想首尔Coex会展中心的功能和外立面。该项目为这一韩国最重要的会议与展览场地之一提供了全新的定义机会。与韩国国际贸易协会（KITA）合作，设计方案将现有的普通玻璃结构转变为一个体现首尔不断变化精神的聚集空间。

Heatherwick studio has been selected as the winner of the competition to reimagine the purpose and facade of the Coex convention centre in Seoul. The project is an opportunity to redefine the face of one of the most prominent conference and exhibition destinations in South Korea. In collaboration with the Korea International Trade Association (KITA), the design will transform the current generic glass structure into a gathering place reflecting the forever-changing spirit of Seoul.

▼渲染动画，animation ©Deyan Saev

Coex的新愿景
A New Vision for Coex

目前，Coex会展中心长达350米，其外立面较为普通，未能充分展现其作为国家贸易、文化和创新中心的作用。Heatherwick Studio的获胜方案以“奇珍异宝柜”（Cabinet of Curiosities）的理念为灵感，将会议中心转变为一个探索之地，让人们即便不参加正式活动，也有理由前来体验。设计方案在建筑外立面上叠加了不同尺寸的模块化“盒子”，这些空间可用于展览、公共互动及会议功能，并可随时变化。项目旨在最大限度地重复利用材料，打造一个开放、富有吸引力且极具辨识度的新立面，打破当前建筑如堡垒般的封闭感。

Currently, Coex spans 350 metres, with a largely unremarkable facade that fails to communicate the building’s role as a hub for trade, culture, and innovation for the country. The studio’s winning design introduces a bold concept inspired by the idea of a “Cabinet of Curiosities,” turning the conference centre into a destination to explore and a reason to come to the area even when not attending a formal event. The design features modular ‘boxes’ of varying sizes stacked along the exterior, serving as ever-changing spaces for exhibitions, public engagement, and conference functions. The goal is to maximise material reuse to create a new facade that is open, engaging and unmissable – breaking away from the fortress-like appearance of the current structure.

▼效果图，rendering ©Devisual

Heatherwick Studio执行合伙人兼集团负责人Stuart Wood表示：“讽刺的是，大多数会议中心的初衷是汇聚人群，但它们往往显得严肃、封闭，缺乏公共活动的氛围。我们的设计将彻底重塑Coex，使其成为首尔新的文化地标，吸引本地居民与游客。多样而独特的‘展示柜’设计赋予了场地无限的可能性，可以策划艺术、表演、美食、娱乐和自然等多种内容，真正体现了首尔的创造力。我们希望Coex成为一个开放、充满活力且始终紧跟文化潮流的不可抗拒之地。”

“Ironically for places that bring people together, most conventions centres feel imposing and uninviting and are often devoid of public activity. Our design will radically reinvent Coex to become a new cultural destination for the city of Seoul that attracts both locals and visitors alike.Varied and unusual our ‘display case’ design offers endless potential to curate art, performance, dining, entertainment, nature and is a true representation of Seoul’s creative power. We want Coex to become an irresistible place that is open, dynamic and always culturally relevant.” Stuart Wood, Executive Partner and Group Leader at Heatherwick studio, said.

▼效果图，rendering ©Devisual

不止于会展
More than conventions

除了外观的革新，该项目还致力于将建筑更紧密地融入周边环境。底层将被重新打造为公共空间，提供多元化的活动，吸引游客与本地居民停留与探索。新建的公共区域将与相邻公园相连，为江南社区打造一个全新的社交聚集地，无论是否有活动，都能成为人们的交流空间。在建筑的高层，新规划的室内与室外空间不仅支持官方活动，还将向公众开放，包括空中花园和观景平台，让游客能俯瞰首尔全景以及汉江风光。即使没有大型活动，这里的体验也将始终充满吸引力和新鲜感。

Beyond its aesthetic transformation, the project aims to integrate the building more seamlessly into the surrounding area. The ground floor will be reimagined as a public space, designed to offer a mix of activities that invite both visitors and locals to stay and explore. This new public realm will connect with the adjacent park giving the community of Gangnam a gathering space, whether attending an event or not. At the upper levels, new indoor and outdoor spaces will support official events while also offering public access to a sky garden and viewing deck, providing expansive views of Seoul and the Han River. The experience is designed to remain relevant and exciting even when no major events are taking place at the venue.

▼效果图，rendering ©Devisual

可持续性的核心
Sustainability at the core

Heatherwick Studio的方案高度关注可持续发展，确保Coex不仅符合未来的环境标准，还能超越现有要求。项目的可持续策略包括：
最大化材料再利用
提升能源效率
优化室内外环境舒适度
促进访客与使用者的整体健康福利

该项目预计于2029年完工，将加入Heatherwick Studio在韩国不断扩展的作品集，其中包括汉江上的Nodeul岛改造项目以及江南区Hanwha Galleria的全新设计愿景。

The studio’s proposal incorporates a strong commitment to sustainability, ensuring that Coex not only meets but exceeds future environmental standards. The project prioritises:
Maximising material reuse
Enhancing energy efficiency
Improving indoor and outdoor environmental comfort
Fostering overall well-being for visitors and occupants

Slated to complete in 2029, the project joins the studio’s growing portfolio in South Korea, which includes the reimagination of Nodeul Island on the Han River and a new vision for Hanwha Galleria in the district of Gangnam.

▼效果图，rendering ©Devisual

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