银座生态地图，东京 / HAKUTEN

感谢 HAKUTEN 予gooood分享以下内容。更多关于他们：HAKUTEN on gooood。
Appreciations towards HAKUTEN for providing the following description:

疫情为我们提供了更多深入思考全球环境和人与自然关系的机会。在大家努力学习建设一个更加可持续发展的社会的过程中，我们也非常乐意与大众分享资生堂独特之“美”的方法。

The COVID-19 pandemic has provided us with more opportunities to deeply reflect upon the global environment and human-nature relationship. As we strive for a more sustainable society, it is essential to present Shiseido’s unique approach of “beauty” to the community.

▼项目概览，Overview ©JUNPEI KATO

2020年春天，日本最大的商区之一、资生堂的诞生地——银座的街道上空无一人。我们仔细观察了这座出奇空旷的城市，发现即使在银座这个远离自然的大都市环境下，也有着各式各样如路边树木以及鸟类的美丽“生态”环境。我们将这种日常生活中微不足道的本地资源“生态”视为城市中前所未见的美，并相信如若把这种美也同样传递给社会大众，将为人与自然的关系，以及持续推进可持续发展提供一些新的启示。

▼都市环境中的绿色生态，Green ecology in urban environment ©JUNPEI KATO

Spring 2020,COVID-19 has emptied the streets of Ginza, one of Japan’s largest commercial cities and the birthplace of Shiseido.We looked closely at the strangely empty city, and noticed that even in Ginza, a metropolis far removed from nature, there was a beautiful “ecology” with brightly colored roadside trees and birds. We saw this “ecology”, which is a trivial local resource in daily life, as a previously unseen beauty of the city, and believed that communicating this beauty to society would provide hints for the relationship between people and nature, and for a more sustainable society.

▼展品展示墙，A display wall composed of various exhibits ©JUNPEI KATO

▼纺织物展品，Fabric exhibits ©JUNPEI KATO

▼蜡笔及蜡笔画展品，Conte exhibits ©JUNPEI KATO

我们为橱窗展示制作了一张银座的三维地图，并通过实地考察以及与当地居民的交谈，仔细探索了该地区发现的生态环境。设计团队采用科学标本的形式在橱窗里细致地展示这个地区的自然生态。该展览贯穿全年，涉及“有机体”和“地球”两个生态主题，并以“银座生态地图”的形式展示了一个全新而美丽的银座。

▼银座地图，Ginza map ©HAKUTEN

We created a three-dimensional map of Ginza for our window display, and carefully exhibited the ecology found in the district via actual fieldwork and conversations with local residents. We carefully displayed this ecology in the window as if they were scientific specimens. The exhibition ran throughout the year across two different ecological themes – “Organisms” and “Earth” – and brought to light a new and beautiful Ginza that had not been seen before in the form of the “Ginza Ecology Map.”

▼以科学标本的方式在橱窗里展示这个地区的生态，Showcasing the ecology of the region in the form of scientific specimens ©JUNPEI KATO

▼展品细节，Details of Exhibits ©JUNPEI KATO

▼展览为游客提供了体验之旅，Experience tour for visitors ©JUNPEI KATO

▼收集及制作过程，Collection and production process ©JUNPEI KATO

Project Name: Ginza Ecological Map
Office Name: Hakuten Corporation
Office Website: https://www.hakuten.co.jp/en
Lead Architects: HAKUTEN + SHISEIDO CREATIVE
Photo Credits: JUNPEI KATO

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