“ON THE ROAD STORE”by REBORN DESIGN

感谢 向生设计事务所（联系邮箱：xiangsheng_0514@163.com） 予gooood分享以下内容。更多关于：REBORN DESIGN on gooood.
Appreciations towards 向生设计事务所（Contact：xiangsheng_0514@163.com）for providing the following description:

 

▼视频，Video © 向生设计事务所 

确保那里永远有荒野，多样性和自由。

Make sure there’s always wilderness, diversity and freedom.

▼轴测图，Axonometric drawing © 向生设计事务所 

▼空间概览，Overview © 向生设计事务所 

 

01
涂鸦
Graffiti

这是一个景观社会，广告牌占领了城市人类的视觉空间，拥有创造力的年轻人会拿起手边诸如喷漆之类的工具涂掉它们，这种本能来自于年轻的反叛，所以诞生了涂鸦文化，演化为一种艺术的表达方式，抗争的是被潜移默化的影响下不自主的生活方式。

This is a landscape society, billboards occupy the visual space of urban mankind, and creative young people will pick up the tools at hand such as spray paint to paint them away, this instinct comes from youthful rebellion, so the birth of the graffiti culture, evolved into a form of artistic expression, fighting against the subtle influences of involuntary lifestyles

▼公共区域，Public areas © 向生设计事务所 

 

02
干净的房间
Clean rooms

核心城市的商业地段是一种假性的稀缺资源，所有的商户都希望尽可能的扩大自己的使用面积，这种向外扩的思想，为城管提供了统一门头规格规范的基础，千城一面的做法，让街道失去了除了行走外的很多意义，侵占的是人们除居家以外的生活空间，如何让社交回归社区和街头，有一个地方能让有创造力的人们本能的找到彼此，聚在一起，这个地方乱糟糟的涂鸦表现的是最纯粹的创造力，形成的是这个街道最干净的房间！

The commercial location of the core city is a false scarcity of resources, all the merchants want to expand their use of the area as much as possible, this idea of expanding outward, for the city management to provide the basis for a unified front specifications of the norms of the city, a thousand cities one side of the practice, so that the street lost a lot of significance in addition to walking, encroachment of people in addition to home outside the living space, how to make socialization to return to the community and the street, there is a place that can Let creative people instinctively find each other, get together, this place messy graffiti is the purest expression of creativity, the formation of the street is the cleanest room!

▼酒水自选区，Beverage selection area © 向生设计事务所 

▼货架，Goods shelf © 向生设计事务所 

▼饮料区，Beverage area © 向生设计事务所 

 

03
主人
Master

不是为了凹造型而形成的内退空间，所以我们退了一大步，为所有来来往往夜不归宿的人提供一个没有“欢迎光临” “你好，需要些什么” “贵宾两位里面请”的没有“主人”的房间

It’s not a retreat for the sake of styling, so we’ve taken a big step back to provide a room without a “welcome”, “hello, what can I do for you?”, “please come inside”, for all the people who come and go at night without a “host”. “and no “host” room.

▼水吧台，Water bar platform © 向生设计事务所 

 

04
自由
Freedom

在我以一个设计师的身份去思考的时候，我想象着有一个这样的空间，大面积内退且没有门的空间里，在店面没开门前，在开门营业时，在闭店下班后，你都可以在这里坐一会，和躲雨的陌生人聊聊天，环卫阿姨可以躲躲烈日，甚至可以把不喜欢的涂鸦用你喜欢的方式涂掉，把“公路商店”这四个发光字招牌涂掉，但是可惜至今没人这么干（但请不要拆走它，这里还是有监控的）。

When I was thinking as a designer, I imagined a space like this, with a large setback and no doors, where you could sit for a while before the store opens, when it opens, and after it closes, and chat with strangers who are hiding from the rain, and the sanitation aunts who are hiding from the hot sun, and maybe even paint over any graffiti that you don’t like the way you like to paint over the four letters of the “Highway Store” sign, but alas, no one has done that yet (but please don’t remove it, it’s still under surveillance). You can even paint over the illuminated sign “Highway Shop” the way you like, but sadly no one has done that yet (but please don’t remove it, it’s still monitored).

▼从店内望向街道，View from interior towards outside street © 向生设计事务所 

▼展陈区，Exhibition area © 向生设计事务所 

▼货架/凳子Shelves/stools © 向生设计事务所 

 

06
定义
Definitions

我们不要定义，喝酒也好，不喝酒也好（我推荐新疆的胡萝卜汁），交朋友也好，独处也好，专程而来也好，路过也好，消费也好，不消费也好，这里面有时候有画家，有时候有DJ，有时候是便利店，有时候是酒吧。欢迎大家来坐坐，喝点东西。

Let’s not define, drink or not drink (I recommend Xinjiang’s carrot juice), make friends, be alone, come on a special trip, pass by, consume or not consume, sometimes there’s a painter, sometimes there’s a DJ, sometimes it’s a convenience store, sometimes it’s a bar. You’re welcome to come and have a drink.

▼分层图，layered-graph © 向生设计事务所 

确保这里是荒野，有多样性和自由

Make sure it’s wilderness with diversity and freedom.

▼立面图，Elevation © 向生设计事务所 

▼总平面图，General layout © 向生设计事务所 

项目名称：公路商店
项目类型：商业空间/零售空间/酒水娱乐
设计方：向生设计事务所
联系邮箱：xiangsheng_0514@163.com
项目设计：向生设计事务所
完成年份：2022.12
设计团队：赵龙、梅朕银
项目地址：武汉江岸区
建筑面积：120㎡
摄影版权：周梓怡、冉丽菁
灯光设计：郝建
客户：公路商店
材料：清水混凝土、十字铝型材、不锈钢、瓷砖

Project name: “ON THE ROAD STORE”
Project type: Commercial space/retailspac/wine and entertainment
Design:REBORN DESIGN
Contact e-mail:xiangsheng_0514@163.com
Design year:REBRON DESIGN
Completion Year:2022.12
Leader designer & Team:Zhao Long,Mei Zhenyin
Project location:Jiangan,Wuhan
Gross built area: 120㎡
Photo credit: Neeko,Filia
Lighting design:Hao Jian
Partner: “ON THE ROAD STORE”
Materials: Fair-faced concrete, Cross aluminum profiles,Stainless steel,Tiles

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