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近日，Christian Dior在首尔的江南区清潭洞开设了一家新的品牌精品店。其独具一格的建筑由普利兹克建筑奖得主、法国建筑师克里斯蒂安•包赞巴克操刀设计。室内设计师则由国际知名建筑师Peter Marino担当。
Christian Dior is delighted to announce the opening of a brand new Dior Boutique in Seoul. Nestled in the heart of the city’s elegant Cheongdam-dong, Gangnam-gu district, the innovative and unique building has been designed by the French architect Christian de Portzamparc, winner of architecture’s prestigious Pritzker Prize. The interiors have been designed by the internationally renowned architect Peter Marino.
包赞巴克试图创作一件充满动感的雕塑，来重新定义街道的景观。他的作品遍布全球、举世闻名，其中纽约LVMH大厦在改变了城市原有状况的同时保留了该地区富丽恢宏的气派。这座独树一帜的迪奥首尔精品店也不例外，有大量褶皱的白色立面，其灵感来源于品牌时装的面料、造型以及穿着时的动感，后者就诞生于位于蒙田大道的迪奥高级时装工作室。12张飞扬的树脂和纤维玻璃制成的帆形的板，再辅以迪奥经典的格形图案，使得建筑骄傲地挺立在街道上。耗时四年的设计与建造的过程包含着许多技术上的创新。
Portzamparc’s ambitious new creation is a sculptural and fluid structure that redefines the landscape it sits in. Famous all over the world for his buildings including the LVMH Tower in New York that challenge the status quo of urban architecture whilst still remaining in keeping with the grandeur of their locations, the outstanding House of Dior Boutique in Seoul is no exception. The voluminous folds of its bright white façade were inspired by the fabrics, shapes and movement of the toiles created in Dior’s Haute Couture Atelier at 30 Avenue Montaigne. Taking the form of twelve soaring resin and fiberglass sails that stand proud above the building’s base, itself decorated with Dior’s cannagemotif, the four year process of design and construction required significant technical innovation.
我希望这座建筑能够代表迪奥，反应迪奥的作品。所以在我的设计中，建筑的立面是流动的，就像品牌时装师使用的柔软的白色纯棉针织面料；几条交织在一起，起伏的造型好似它们正在空中飘动着。立面所使用的材料是经过长时间模压的纤维玻璃板，通过精准的飞行器制造技术让它们完美地组合在一起。
在首尔的这条国际时尚大牌云集的街道上，规规矩矩的建筑一座挨着一座，唯有这座建筑独树一帜，像一座向品牌致敬的雕塑，欢迎每个人的光临。
入口位于两张玻璃板交会的地方，造型是一个现代感的尖拱，在那里两张金属网彼此交叉，形成对服装的隐喻。进入室内，顾客会感受到充满室内设计师Peter Marino个人风格的一连串的惊喜。
——克里斯蒂安·包赞巴克
I wanted the building to represent Dior and to reflect Christian Dior’s work. So I wanted the surfaces to flow, like the couturier’s soft, woven white cotton fabric. These surfaces, which soar into the sky and undulate as if in motion, crossed by a few lines, are made from long moulded fiber glass shells, fitted together with aircraft precision.
In Seoul, where the quadrangular buildings align with the avenue, and which are all occupied by leading international fashion labels, the building stands out like a large sculptural tribute to Dior, inviting everyone to step inside.
The entrance, where two shells come together, is a sort of modern lancet arch, in which two metal mesh surfaces cross in line with the clothing metaphor. Once inside, the customer makes a succession of discoveries – a feature typical of the interiors designed by Peter Marino.
——Christian de Portzamparc
六层高的精品店可以容纳迪奥所有的产品，包括配饰、珠宝、手表、女装、鞋履和男装以及一间VIP休息室、画廊和由Pierre Hermé经营的高档餐厅。Peter Marino的室内设计从位于蒙田大道的旗舰店辉煌而柔美的风格中获得灵感，用现代的手法传递出品牌臻于细节的永恒的优雅。室内还收藏了诸多当代知名艺术家的作品。
购物空间主要集中在一、二、三层。VIP休息厅和画廊位于建筑的四层。再往上是餐厅，为顾客提供气氛优雅的休息空间。
The six-story Boutique will house the exclusive world of Dior including accessories, fine jewellery, watches, womenswear, shoes and menswear as well as a VIP Lounge, Gallery and Cafe Dior operated by Pierre Hermé. The Peter Marino designed interiors blend inspiration taken from Dior’s iconic Avenue Montaigne flagship in the shape of a feminine and glamorous aesthetic with the modern, delivering a timeless take on elegance that showcases the brand’s exquisite attention to detail. Alongside luxurious interior design, a carefully curated group of artworks by some of the world’s leading contemporary artists has been chosen to display throughout the store.
An exclusive VIP Lounge and Gallery to be used for private appointments sit on the fourth floor, with a reception featuring six framed drawings by the Austrian artist Lucas Zallmann and a sculpture by Carmelo Tedeschi. Step through into the adjoining gallery to find a pair of Innerblow benches by Nendo, lamps by Curtis Jere and a console by Juan and PalomaGarrido, all of which lend themselves perfectly to this unique space. Upstairs, the rooftop Cafe Dior by French pastry chef Pierre Hermé, provides an elegant space to relax after shopping and the perfect place to discover the unique world of tastes, sensations and pleasures of the Maison Pierre Hermé Paris. The inspired menu will include a carefully selected range of macarons, chocolates, ice cream and cakes as well as a special selection of Pierre Hermé Paris drinks and will evolve and grow according to the seasons and the desires of Pierre Hermé.
从概念设计、模型试验再到技术攻克，处处体现了对细节的专注，这间独一无二的迪奥新店反应了品牌整体的独特气质：从品牌创立之初就一直拥有的永恒优雅到现代奢华创新的丰富内涵。
From concept to design, experience to product, technical prowess to its extraordinary attention to detail, this unique and world leading new Boutique reflects the whole exclusive world of Dior from its heritage of timeless elegance to its modern essences of luxury and innovation.
▼ 1st floor plan 1层平面图
▼ 4th floor plan 4层平面图
▼ 5th floor plan 5层平面图
▼ roof plan 屋顶平面图
建筑师 :克里斯蒂安•包赞巴克
项目地址：韩国 首尔
建筑面积：4,408.57m²
建造日期：2013.6-2015.6
当地建筑师：DPJ&Partners,Architecture
结构工程 : CSStructuralEngineering
照明设计：L’ObservatoireInternational
主要承建方：KolonGlobalCorporation
Architect ：AECDP Christian de Portzamparc Paris France
LocalArchitect/ProjectManager：DPJ&Partners,Architecture
GFRPFaçadeDevelopment ：DPJ&Partners,Architecture DesignBase
StructuralEngineer：CSStructuralEngineering
GFRPFaçadeQualityControl：BureauVeritas
LightingDesigner：L’ObservatoireInternational
MainContractor：KolonGlobalCorporation
GFRPFaçadeSub-contractor：DesignBase
MetalFaçade&CurtainWallSub-contractor：IljinUnisco
Address：464,Apgujeong-ro,Gangnam-guSeoul,Korea
Program：FlagshipStore,GalleryandCafé
BuildingArea：4,408.57m²
ConstructionPeriod：June2013toJune2015
MainBuildingElements：GlassFibreReinforcedPlastic(GFRP)façade composedofself-standing11panels
of 6mx20m Anodized aluminum panel claddings色
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